---
description: Detailed reviews on onalytica based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare onalytica with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: onalytica Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Software](/directory/104/social-media/software) > [onalytica](/software/113453/onalytica)

# onalytica

Canonical: https://www.getapp.ca/software/113453/onalytica

Page: 1 / 2\
Next: [Next page](https://www.getapp.ca/software/113453/onalytica?page=2)

> Onalytica is an influencer relationship management software with professional services to help brands scale 1-to-1 influencer relationship management results. Configure bespoke influencer programs to better automate and streamline influencing activity \&amp; identify on-going engagement opportunities.
> 
> Verdict: Rated **4.4/5** by 7 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of onalytica

 Identify the most relevant social media influencers through Onalytica's global database of over 500,000 influencers. &#10;&#10; Map which influencers are the key connectors and most infuential within the community.&#10;&#10; Track what influencers are saying to understand what they care about and how to best engage with them. Keep an eye on everything that is said by key market influencers in a comprehensive and detailed timeline.&#10;&#10; Access real-time insights from the influencer community and measure the impact of their relations activity. &#10;&#10; Stay up to date on everything that’s happening; topic notifications, content opps and more with real-time notifications.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 7 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Onalytica
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom, United States

## Features

- Activity Dashboard
- Campaign Management Software
- Categorization/Grouping
- Contact Database
- Conversion Tracking
- Data Visualization Software
- Demographic Data
- Engagement Tracking
- Influencer Discovery
- Influencer Relationship Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Search/Filter
- Social Media Integration
- Social Media Monitoring Software
- Social Promotion

## Integrations (4 total)

- Instagram
- LinkedIn for Business
- Meta for Business
- Twitter/X

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Software](https://www.getapp.ca/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Software](https://www.getapp.ca/directory/104/social-media/software)
- [Social Media Management Tools](https://www.getapp.ca/directory/927/social-media-management/software)
- [Influencer Marketing Software](https://www.getapp.ca/directory/1455/influencer-marketing/software)

## Alternatives

1. [Brandwatch](https://www.getapp.ca/software/90431/brandwatch) — 4.2/5 (235 reviews)
2. [Vista Social](https://www.getapp.ca/software/2063649/vista-social) — 4.9/5 (890 reviews)
3. [Publer](https://www.getapp.ca/software/2051844/publer) — 4.8/5 (900 reviews)
4. [Instagram](https://www.getapp.ca/software/107131/instagram) — 4.7/5 (5144 reviews)
5. [Lyfpit](https://www.getapp.ca/software/2043883/lyfpit) — 4.6/5 (138 reviews)

## Reviews

### "B2B Influencer Marketing Programme" — 5.0/5

> **Stuart** | *January 27, 2019* | Financial Services Software | Recommendation rating: 10.0/10
> 
> **Pros**: The insights this software gave us into our existing and potential market influencers was staggering. Onalytica has helped take us from a brand at the periphery of social media interaction with its customers to one that achieves a market-leading share of voice in our category. The flexibility and data-rich content of the tool allows us to quickly and easily display results internally to key stakeholders and keep track of ROI.
> 
> **Cons**: Initially, the cost was a potential barrier as we were not used to spending such sums with external partners (historically our cost base/budget has been kept to a minimum). We had some internal stakeholder management to go through in order to 'sell in' the potential benefits. However, based on the results we have achieved, this has now proven to be extraordinarily good value and worth the spend in terms of our brand reach, resonance and ROI.
> 
> Very collaborative right from Day 1. Some software suppliers are 'hands on' up until the point you purchase the licence and then quickly melt away until renewal day\! Onalytica have been completely different, keen to stick with us and help us develop \&amp; build our influencer marketing strategy, offering insights and advice along the way. The tool is excellent but the support we have received from he account management team has been critical to our programme's success.

-----

### "Onalytica: from spreadsheets to management" — 4.0/5

> **Ryan** | *February 8, 2019* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: There are several things I like most about Onalytica. For starters, I like how easy it is to see an influencer's network map. In addition, I like being able to be taken directly to a tweet from the software.
> 
> **Cons**: What I like least about Onalytica is (currently) you can only evaluate influencers that are in your program and not in all of Twitter. Also, only being able to use Twitter and personal blogs is limiting to influencer discovery and management.
> 
> Overall my experience has been positive with Onalytica. It's a cost-effective tool and the Onalytica client success team is very responsive and helpful.

-----

### "Marie Curie - Onalytica Review" — 4.0/5

> **Marie** | *February 5, 2019* | Nonprofit Organization Management | Recommendation rating: 8.0/10
> 
> **Pros**: I like the range of ways we're able to get to know each individual influencer and how they relate to our brand through keywords. The alerts are particularly useful. The main perk of working with Onalytica is the support of their staff
> 
> **Cons**: Without training it is hard to find your way around the tool. It's not overly pretty either.
> 
> It took us a while to really know what we want and confidently brief the Onalytica team. Now with the help of your team, we have a crystal clear plan and are getting a lot more from the tool.&#10;&#10;After working with your tool for several years I realise the amount of time you really have to dedicate to make it work, even just to make sure other teams are getting the most out of it, as soon as you do you start seeing the fruits of your labor\!

-----

### "Drax" — 4.0/5

> **Chris** | *January 25, 2019* | Utilities | Recommendation rating: 10.0/10
> 
> **Pros**: Email alerts for day-to-day. Ability to add lots of detailed key words. Maps of stakeholders, allowing drill down to see conversations between two people or orgs and discover their perspectives on issues.
> 
> **Cons**: Email alerts would be much more useful if (a) we could see every tweet or blog rather than having to click to see more and more importantly (b) if the HTML emails better optimised for mobile devices -- most people view these on their iPhones in the morning rush hour and it can be pretty hard at times without pinch to zoom.
> 
> Very positive. I've had a relationship with them going back to soon after they started up and they've always been keen to develop the service in the directions needed by users. Their customer service is always great and compared to some other, also essential tools, I feel Drax really gets good value from it. The price point is set well so that we can justify it in the mix as a secondary social media monitoring service after Brandwatch.

-----

### "Delivering powerful insights that can inform any content marketing strategy" — 4.0/5

> **Verified Reviewer** | *January 29, 2019* | Facilities Services | Recommendation rating: 9.0/10
> 
> **Pros**: The software is easy to use and intuitive. It allows you to easily identify your key influencers, view them based upon topic and monitor what they say in relation to those topics so that you can respond in a timely fashion. This means you can build effective and engaging content creation into your marketing strategy.
> 
> **Cons**: I would like the connection maps to allow you to drill down into the various connections. The inability to do that is the one piece of the software that doesn't feel innovative.
> 
> We needed to bolster our content marketing strategy through a partnership and influencer marketing co-creation strategy. We also need to amplify our content via social media and other digital channels through the same. Onalytica was a clear choice for us to achieve both of these outcomes. &#10;&#10;The support we've received from the team in setting up our pilot influencer relations campaign has been invaluable and we're excited about the prospect of rolling out our new programme and strategy.

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.ca/software/113453/onalytica?page=2)

## Links

- [View on GetApp](https://www.getapp.ca/software/113453/onalytica)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/113453/onalytica> |
| de-AT | <https://www.getapp.at/software/113453/onalytica> |
| en | <https://www.getapp.com/marketing-software/a/onalytica/> |
| en-AE | <https://www.getapp.ae/software/113453/onalytica> |
| en-AU | <https://www.getapp.com.au/software/113453/onalytica> |
| en-CA | <https://www.getapp.ca/software/113453/onalytica> |
| en-GB | <https://www.getapp.co.uk/software/113453/onalytica> |
| en-IE | <https://www.getapp.ie/software/113453/onalytica> |
| en-NZ | <https://www.getapp.co.nz/software/113453/onalytica> |
| en-SG | <https://www.getapp.sg/software/113453/onalytica> |
| en-ZA | <https://www.getapp.za.com/software/113453/onalytica> |
| es | <https://www.getapp.es/software/113453/onalytica> |
| es-CL | <https://www.getapp.cl/software/113453/onalytica> |
| es-CO | <https://www.getapp.com.co/software/113453/onalytica> |
| es-MX | <https://www.getapp.com.mx/software/113453/onalytica> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Review, Compare and Evaluate small business software. GetApp Canada has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.ca","url":"https://www.getapp.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"onalytica","description":"Onalytica specializes in providing influencer relationship management software and supporting professional services to help brands scale 1-to-1 influencer relationship management results. The platform helps marketing, communication, digital &amp; PR professionals to help configure bespoke influencer programs, enabling them to better automate and streamline influencing activity as well as identify on-going engagement opportunities. \n\nOnalytica’s influencer discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, blogs, Instagram, YouTube, Facebook, LinkedIn profile links, and demographic data. These influencers are then ranked by reach, resonance, relevance and reference. Onalytica's influencer score is contextual, so a persona can score differently on different topics rather than being allocated an overall general influencer score. Onalytica also has a unique way of discovering influencers using the brand's content.\n\nOnalytica’s Influencer Relationship Management (IRM) solution enables users to identify, track and engage with influencers beyond the traditional engagement model of media relations, digital marketing and public affairs. Users can run influencer programs that drive personalized outreach to the most influential journalists, analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers.\n\nThrough a unique combination of technology and a team of research analysts, Onalytica can provide users with access to their database of curated social influencers across various industries, topics and countries. Within the platform there are uniquely four ways in which Onalytica can help users to identify/validate influencers for different clients/campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a829e2db-f6ff-4b75-91e2-e57229bd1596.png","url":"https://www.getapp.ca/software/113453/onalytica","@id":"https://www.getapp.ca/software/113453/onalytica#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":7},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ca/software/113453/onalytica#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Marketing Software","position":2,"item":"/directory/104/social-media/software","@type":"ListItem"},{"name":"onalytica","position":3,"item":"/software/113453/onalytica","@type":"ListItem"}]}]}
</script>
