About Apex Loyalty

Apex Loyalty is a loyalty marketing and incentive automation tool designed to help businesses engage and communicate with channel partners in order to drive brand advocacy. Developed on the Salesforce platform, Apex Loyalty is a cloud-based solution designed for mid-size to enterprise level companies aiming to boost loyalty and drive sales through incentive and loyalty automation.

To facilitate engagement and interaction, Apex Loyalty provides tools including a personalized partner portal and community platform. Using the drag and drop interface, users can personalize the design of their partner platform and create a simple, mobile-optimized user experience for partners. By utilizing the self-service portal users can set up customized loyalty programs with features such as customer segmentation, redeemable points systems, built-in rewards, gamification, and more. Loyalty programs can be launched using the Apex Rewards-Ready Loyalty platform which automates the task of selecting and procuring rewards to be used as incentives, and partners or clients can earn points through advocacy tasks in order to win rewards.

With Apex Loyalty users can segment members to create and deploy tailored marketing campaigns and deliver relevant content to each segment. An unlimited number of customer segments can be created, based on CRM data, behavior patterns, or other criteria, to facilitate the collection and redemption of loyalty points. The marketing automation tools within Apex Loyalty aim to enhance communication via email or SMS campaigns, and campaigns can be customized with an adaptable rules engine.


Key benefits of Apex Loyalty

  • Automate the process of thanking partners and customers for their loyalty with Apex Loyalty’s built-in rewards system which automatically offers incentives such as online gift cards and discount coupons.

  • Build a personalized partner portal with the drag and drop website design wizard. Partners can log in to take quizzes, watch videos, access news, reward sales transactions, and other forms of onsite engagement.

  • Create partner segmentation based on any criteria or behavior and create customized and targeted content for different partner segments. Users can also send business offers via email or SMS to target segments and incentivize sales.

  • Reward partners for their on-site engagement by assigning different points values for participation in quizzes or training programs, portal login, or viewing documents or internal messages. Use the gamification feature to incentivize engagement amongst partners.

  • Monitor campaigns via reports and dashboards to visualize how effective campaigns are and see which incentives are working. Ineffective loyalty programs can be updated based on data within reports.

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    Apex Loyalty Software - Build a customized partner portal and manage the content and campaigns available to users
    Apex Loyalty Software - Dynamic member segments can be created to target partners based on pre-defined criteria
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    Apex Loyalty video
    Apex Loyalty Software - Build a customized partner portal and manage the content and campaigns available to users
    Apex Loyalty Software - Dynamic member segments can be created to target partners based on pre-defined criteria

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    Apex Loyalty

    5 (6)
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    Starting Price

    €4,990.00
    month
    US$20.00
    month

    Pricing Options

    Free version
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    Features

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    Integrations

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    Ease of Use

    5.0 (6)
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    Value for Money

    5.0 (6)
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    Customer Service

    5.0 (6)
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    Reviews

    Overall rating

    5 /5
    (6)
    Value for Money
    5/5
    Features
    4.8/5
    Ease of Use
    5/5
    Customer Support Software
    5/5

    Already have Apex Loyalty?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 6
    Mirace Eda
    Mirace Eda
    Overall rating
    • Industry: Food & Beverages
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Thank you APEX Team!

    Reviewed on 2023-03-30

    I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team....

    I have been working with the apex team for 3.5 years. Extremely agile and solution oriented team. Customer experience, loyalty product experiences are extremely good.

    Pros

    They are very good at Loyalty campaign mechanics, gift catalog management and salesforce platform usage. The customer relations of the APEX team, which is always helpful and solution-oriented, are always dynamic and positive.

    Cons

    Communication in development agendas can be complex. In new demands, it is necessary to proceed by simplifying the subject as much as possible.

    Ezgi
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    I believe this is one the most revolutionary channel loyalty software out there!

    Reviewed on 2018-03-07

    Pros

    Apex Loyalty does solve most of your pain points such as communicating with your independent channels and collecting insights and turning them into brand advocates. With Apex Loyalty you can also reward your channels for their sales transactions. While doing that, Apex makes it fun for the channels to be engaged in your loyalty program. Apex Loyalty is also very scalable and can be used in any industry from manufacturing to services and FMCG industry.

    Cons

    I can only speak about the challenges of starting a successful channel loyalty program mechanics. Figuring out the details of your loyalty program usually takes more time then you would think.

    Nisa Nur
    Nisa Nur
    Overall rating
    • Industry: Food & Beverages
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Flexible and Easy Tool!

    Reviewed on 2023-04-04

    Pros

    They have a very flexible tool and agile team, so it is very easy to work with them. It is very easy to take action and put the solution in place with them.

    Cons

    Maybe there could be a hypercare process that we can make some additional developments during first a few months.

    Seckin
    Overall rating
    • Industry: Tobacco
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best tool to become loyalty Guru!

    Reviewed on 2018-03-19

    Pros

    It has lots of features to manage and engage your customers.
    Cluster based activities enables you to offer differentiated activities to your customers depending on your needs.
    User friendly admin panel is one of the key benefits.
    Seems like developed with lots of learnings; you have what you need to start your CRM without much effort.

    Cons

    Surprisingly, there is nothing to complain about the software. All you need is to try and see how useful it is.

    Mehmet
    Overall rating
    • Industry: Retail
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    It's the most useful and functioning loyalty software I've ever used. Great features!

    Reviewed on 2018-03-07

    Continous communication, engagement & improved business relationship with our partners

    Continous communication, engagement & improved business relationship with our partners

    Pros

    - They provide live demos on demand
    - Flexible gamification options
    - Segmented content offering
    - Rewards ready catalogue featuring digital gift cards
    - Very appealing web portal look & feel
    - Being able to incentivize Sales activities as well as brand engagement

    Showing 5 reviews of 6 Read all reviews

    Apex Loyalty FAQs

    Below are some frequently asked questions for Apex Loyalty.

    Apex Loyalty offers the following pricing plans:

    • Starting from: €4,990.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Apex Loyalty for pricing information.

    Apex Loyalty has the following typical customers:

    201–500, 501–1,000, 1,001–5,000

    Apex Loyalty supports the following languages:

    Arabic, Basque, Brazilian Portuguese, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, European Portuguese, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, traditional Chinese

    Apex Loyalty supports the following devices:

    Apex Loyalty integrates with the following applications:

    Salesforce Platform

    Apex Loyalty offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support

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