Google Forms

Google Forms

Create custom forms for surveys & questionnaires

4.7/5 (4839 reviews)

Google Forms Overview

What is Google Forms?

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Forms can be used to plan events, manage registrations, set up a poll, collect contact information, create a pop quiz, and more. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.

When creating a form with Google Forms, users can select from multiple question types, customize values, and drag-and-drop to reorder questions. Question types include dropdowns, multiple choice, and linear scales. Users can also use page branching and question skip logic in order to show questions based on answers. Images, videos (including YouTube videos), logos, and custom logic can be added to forms in order to send professional looking surveys and questionnaires to individuals or customers. Google Forms will automatically suggest a set of colors to style the form, or users can choose from an assortment of curated themes.

Responses to surveys and questionnaires are automatically collected and stored within Google Forms, with live response data and charts. Users can analyze entries with automatic summaries, and watch as responses appear in real time. Raw data can be accessed and analyzed via Google Sheets or other platforms. All forms are mobile responsive, meaning that users can create, edit, and complete forms using any device. Additional users can be invited via email and provided with access for collaboration. Google Forms can be shared with individuals via email, a link, embedded into a website, or shared via social media.

Google Forms Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Google Forms is free as part of Google's online apps suite of tools.


Google Forms Features

Devices
Business size
S M L
Markets
Canada, United States
Supported Languages
English

Screenshots

Google Forms screenshot: Choose a name and theme to create a new form
Google Forms screenshot: Choose a name and theme to create a new form Google Forms screenshot: Add a description and questions via the form editor Google Forms screenshot: Select from multiple question types, drag-and-drop to reorder questions and customize values Google Forms screenshot: Edit sharing settings and grant access to specific users by inviting them via email Google Forms screenshot: Get a preview of the live form Google Forms screenshot: Choose a destination for responses, whether in Forms, or to a spreadsheet Google Forms screenshot: Create and send professional looking surveys to customers by adding images, videos, and custom logic Google Forms screenshot: Analyze responses with automatic summaries and watch responses appear in real time

Google Forms Reviews

Google Forms Reviews

Overall rating
4.7
/
5
Excellent
3427

Very good
1258

Average
142

Poor
11

Terrible
1

Value for Money
4.8
Features
4.4
Ease of Use
4.7
Customer Support
4.4
97% recommended this app
Ashwin S.

Getting data is now so much easier

It has been fantastic using Google Forms. It is a free, fast and very very effective way to take feedback. With absolutely no limits whatsoever. Plus, you can auto export the entries to a google spreadsheet and use its power


Tanuj D.

Google Forms: Fast & Efficient Surveys and Questionnaires

Overall, Google Forms is an excellent service to efficiently create and deploy forms and questionnaires, especially if your work involves getting quick responses from a wide variety of users. With the sheer amount of granularity it provides and its suggestive features, it is an indispensable tool for anyone who wishes to reach out to a vast number of respondents.


Courtney S.

Holy Grail of Quick Needs

It has been an incredibly useful tool within google suite. I can easily share forms with my team and we can work simultaneously together on building more complex forms. And of course, it’s easy to save in google drive and access on the go, a great feature for those who travel or are working from home.


Damola B.

Google Forms, Surveys & So Much More

It's made work a lot easier than I could every envision without it. I once conducted a dip-stick research effort for an FMCG brand in my market. I was able to deploy separate survey forms to 5 geopolitical market regions in Nigeria. We had a really tight deadline to pull it off, but we were able to do it anyways.


Daniel B.

Easy to use and instill confidence

The biggest issue I had going in was that the team did not trust engagement surveys as in the past they were not anonymous and resulted in many employees feeling as though they were in trouble for their answers. Google allowed us to conduct the survey anonymously and many felt confident in that there was no way for us to identify who it was that submitted an answer!


Ashwin S.
Industry: Computer Software
Company size: 1,001-5,000 Employees

Getting data is now so much easier

Used Daily for 2+ years
Reviewed on 10/22/2019
Review Source: Capterra

It has been fantastic using Google Forms. It is a free, fast and very very effective way to take feedback. With absolutely no limits whatsoever. Plus, you can auto export the entries to a google spreadsheet and use its power

Pros

Everything. It hardly takes a few minutes to set up a basic Google Form. I have used it for various different use cases, ranging from quick polls in huge groups, deciding on a mutual time slot, to surveys and feedback. Google Form offers you a wide range of options for data validation and helps visualize the data collected.

Cons

It is difficult to show options based on conditioning. i.e, change the upcoming questions based on the answers selected by the user. According to my understanding, you can achieve this by creating sections, but I have not figured out how to do that efficiently yet.
In case you are looking for this, check out https://support.google.com/docs/answer/141062?hl=en

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Tanuj D.
Industry: Computer Software
Company size: 1,001-5,000 Employees

Google Forms: Fast & Efficient Surveys and Questionnaires

Used Weekly for 1+ year
Reviewed on 12/12/2019
Review Source: Capterra

Overall, Google Forms is an excellent service to efficiently create and deploy forms and questionnaires, especially if your work involves getting quick responses from a wide variety of users. With the sheer amount of granularity it provides and its suggestive features, it is an indispensable tool for anyone who wishes to reach out to a vast number of respondents.

Pros

Google Forms lets you create forms, surveys as well as questionnaires in a swift and simplified manner without compromising on the granularity of customizations. In my experience, making forms and deploying them to more users has never been as efficient without Google Forms. It not only provides a variety of options to fine-tune the questions (as well as their expected responses) but also recognizes patterns within the body of the questions themselves and automatically suggests optimum parameters for the same. Furthermore, it provides multiple ways for users to share their forms to external channels and get responses fast. Upon receiving responses, it also allows form administrators to get a general view of the answers themselves and enable them to peruse individual responses as well.

Cons

Google Forms has become so deeply ingrained in my usual workflows that it has become a chore to switch to other surveying platforms whenever it becomes necessary to do so. Thus, there are no cons that I've personally faced in my experience with Google Forms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Courtney S.
Industry: Retail
Company size: 10,001+ Employees

Holy Grail of Quick Needs

Used Daily for 6-12 months
Reviewed on 5/20/2020
Review Source: Capterra

It has been an incredibly useful tool within google suite. I can easily share forms with my team and we can work simultaneously together on building more complex forms. And of course, it’s easy to save in google drive and access on the go, a great feature for those who travel or are working from home.

Pros

Google Forms is without a doubt the easiest and most convenient survey/form creator there is. My favorite feature is that it automatically creates a Google sheet of response data for you, which for me saves so much time. I use forms for everything from recognition award nominations, to coffee orders, to employee suggestions, photo contests, feedback, and more (I don’t think I could name everything I use it for). You can easily turn off a form if you no longer want to accept responses and building a form is easy and customizable down to the colors and font. There are multiple question and answer types (like short answer, long answer, multiple choice, checkboxes, drop downs, etc.). You can also set it to automatically gather the email of the respondents or you can leave it anonymous. Also, you can set questions to be required so people can’t skip questions. It’s so easy and so handy and toddler could do it!

Cons

I genuinely do not have any complaints about this platform. I use it nearly everyday and have found it’s incredibly versatile to meet my unique and ever changing needs. I have also gotten feedback from employees that it’s easy for them to respond to the forms.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Damola B.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Google Forms, Surveys & So Much More

Used Daily for 2+ years
Reviewed on 5/27/2019
Review Source: Capterra

It's made work a lot easier than I could every envision without it. I once conducted a dip-stick research effort for an FMCG brand in my market. I was able to deploy separate survey forms to 5 geopolitical market regions in Nigeria. We had a really tight deadline to pull it off, but we were able to do it anyways.

Pros

It helped me deploy primary research instruments and above all, gave me an easy platform to analyse the data on the data summary section that is often visualized, the individual submissions and the raw data on Google Sheets. But that was just the beginning. I've used it to collect critical employee data so easily from my team on several occasions without sending and sorting through emails. I'm honestly looking forward to the day I'd deploy a test with the platform. I keep seeing that the capability is there and I've just never utilized it. Ultimately, I feel one can be very creative with it.

Cons

it doesn't have conditional question functions. If yes, what trend of questions come next. If no what happens then. I guess the Google Team created it to be as simple as possible, but I will rather have all my research content domiciled here than spend time on other data collation and analytics platforms.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Daniel B.
Industry: Retail
Company size: 51-200 Employees

Easy to use and instill confidence

Used Other for 2+ years
Reviewed on 4/27/2020
Review Source: Capterra

The biggest issue I had going in was that the team did not trust engagement surveys as in the past they were not anonymous and resulted in many employees feeling as though they were in trouble for their answers. Google allowed us to conduct the survey anonymously and many felt confident in that there was no way for us to identify who it was that submitted an answer!

Pros

For this, I loved how simple it was to setup, but how intuitive it was. We used it to conduct our annual engagement survey when I first started years ago, and building the questions, answers, and exporting the results were all relatively simple compared to most other software.

Cons

The hardest thing was honestly not that big of a deal, but it doesn't print the summary of results very cleanly. The page breaks often resulted in tables being cut off or not printing at all, but we were able to export the results to excel and build the tables that way, which allowed for greater customization.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9.1/10
Based on 4,839 user ratings
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Google Forms Pricing

Google Forms Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Google Forms is free as part of Google's online apps suite of tools.

Google Forms is free as part of Google's online apps suite of tools.

Value for Money
4.8/5
Based on 4,839 user ratings
Compare value for money rating with alternatives
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Google Forms Features

Google Forms Features

API
Access Control
Activity Dashboard
Automatic Notifications
Content Management
Custom Forms
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Electronic Payments
Product Catalog
Reporting & Statistics
SEO Management
Search Functionality
Social Media Integration
Template Management
Third Party Integration
Website Management
eCommerce Management
Features
4.4/5
Based on 4,839 user ratings
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Categories

Videos and Tutorials

Videos and Tutorials

Additional information for Google Forms

Additional information for Google Forms

Key features of Google Forms

  • Access control
  • Add images, videos, and custom logic
  • Automatic summaries
  • Collect & organize information
  • Create polls & pop quizzes
  • Curated themes
  • Custom forms
  • Customizable branding
  • Customize values
  • Data validation rules
  • Drag-and-drop
  • Dropdowns
  • Export to Google Sheets
  • Multi-user collaboration
  • Multiple choice
  • Page branching
  • Question skip logic
  • Questionnaires
  • Real-time response charts
  • Real-time response information
  • Reorder questions
  • Responsive forms
  • Surveys

Benefits

  • Keep forms private by adjusting the sharing settings for each Google form and control who is able to view and edit information.

  • Set up a questionnaire, send it to customers, and watch as the responses are recorded in real time into a spreadsheet.

  • Create questions and analyze results with the team with features for real-time collaboration, and create forms quicker without having to send multiple versions of the file.

  • Google Forms' smart data validation rules help ensure that email addresses are properly formatted, data is correct, and that people receive the appropriate questions based on previous answers.

  • All Google forms are responsive, meaning that users can create, edit, and respond to forms using any device such as a smartphone, tablet, or desktop computer.

  • Google Forms FAQs

    Google Forms FAQs

    Below are some frequently asked questions for Google Forms.

    Q. What type of pricing plans does Google Forms offer?

    Google Forms offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Google Forms is free as part of Google's online apps suite of tools.

    Q. What are the main features of Google Forms?

    Google Forms offers the following features:

    • Access control
    • Add images, videos, and custom logic
    • Automatic summaries
    • Collect & organize information
    • Create polls & pop quizzes
    • Curated themes
    • Custom forms
    • Customizable branding
    • Customize values
    • Data validation rules
    • Drag-and-drop
    • Dropdowns
    • Export to Google Sheets
    • Multi-user collaboration
    • Multiple choice
    • Page branching
    • Question skip logic
    • Questionnaires
    • Real-time response charts
    • Real-time response information
    • Reorder questions
    • Responsive forms
    • Surveys

    Q. Who are the typical users of Google Forms?

    Google Forms has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Google Forms support?

    Google Forms supports the following languages:

    English

    Q. What type of pricing plans does Google Forms offer?

    Google Forms has the following pricing plans:

    Free, Subscription

    Q. Does Google Forms support mobile devices?

    We do not have any information about what devices Google Forms supports

    Q. What other apps does Google Forms integrate with?

    Google Forms integrates with the following applications:

    Apptivo, B12, CoSchedule, Contactually, Gmail, HubSpot CRM, HubSpot Marketing, Insightly, Kiddom, Mailchimp

    Q. What level of support does Google Forms offer?

    Google Forms offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials