About Omnisend
Omnisend is an omnichannel marketing automation platform tailored for ecommerce.
With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.
Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.
Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.
Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/
Pricing starting from:
US$16.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Omnisend
Devices
Business size
Markets
Supported Languages
Pricing starting from:
US$16.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Omnisend: 87
- 2-Way Messaging
- AB Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Analytics/ROI Tracking
- Auto-Responders
- Automated Responses
- Automated Scheduling
- Behavior Tracking
- CAN SPAM Compliance
- Campaign Analytics
- Campaign Management Software
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Attribution
- Click Tracking
- Contact Management Software
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Templates
- Customization
- Dashboard Software
- Data Import/Export
- Data Synchronization
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management Software
- Email Marketing Software
- Email Templates
- Email Tracking Software
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Generation Software
- List Management
- Live Chat Software
- Marketing Automation Software
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Coupons
- Mobile Keywords
- Mobile Optimized Emails
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Performance Metrics
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Sales Analytics
- Scheduled Messaging
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Promotion
- Spam Blocker
- Subscriber Management
- Subscription Management Software
- Template Management
- Text-to-Win
- Third Party Integrations
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Management Software
- eCommerce Management
Alternatives
Marketing 360
Mailchimp
ActiveDEMAND
User.com
Reviews
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- Industry: Apparel & Fashion
- Company size: 2-10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best Email Marketing Software for our Ecommerce Brand!
Reviewed on 2021-07-04
It was a nice experience with the Omnisend. We overall loved this tool for our automations and...
It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
Pros
Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
Cons
It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Reasons for Choosing Omnisend
It's the right tool for the email marketing as other tools, as we are on shopify.Reasons for Switching to Omnisend
It's the best as compared to other tools, and has the same functionalities.- Industry: Sporting Goods
- Company size: 2-10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Is Omnisend right for you?
Reviewed on 2019-08-03
Omnisend has made my email marketing automated so I spend less time on the emails.
Omnisend has made my email marketing automated so I spend less time on the emails.
Pros
I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!
Cons
This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.
- Industry: Construction
- Company size: 5,001-10,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Awesome for communications
Reviewed on 2021-09-22
Omnisend has been a great and easy experience from beginning to end.
Omnisend has been a great and easy experience from beginning to end.
Pros
This is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.
Cons
The only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.
- Industry: Consumer Goods
- Company size: Self Employed
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 4.0 /10
Promising, but still a lot of work to do.
Reviewed on 2019-08-02
Meh is the best way to describe it. I'm using a number of the features but do not have confidence ...
Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.
Pros
The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.
Cons
Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.
- Industry: Utilities
- Company size: 1,001-5,000 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Easy newsletter for shopify customers and not only
Reviewed on 2019-08-03
Pros
Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.
The template editing is not the best, but still quite powerful and intuitive.
Cons
The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.
To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.
Alternatives Considered
AWeberReasons for Choosing Omnisend
MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.Switched From
MailchimpReasons for Switching to Omnisend
The ratio between Feature/Cost is advantageousResponse from Omnisend
Hi Filippo!
Thank you so much for leaving such an unbiased and detailed feedback for our application.
After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.
Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]
Omnisend FAQs
Below are some frequently asked questions for Omnisend.Q. What type of pricing plans does Omnisend offer?
Omnisend offers the following pricing plans:
- Starting from: US$16.00/month View Pricing Plans
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).
Q. Who are the typical users of Omnisend?
Omnisend has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Omnisend support?
Omnisend supports the following languages:
English
Q. Does Omnisend support mobile devices?
Omnisend supports the following devices:
Q. What other apps does Omnisend integrate with?
Omnisend integrates with the following applications:
AfterShip, Alloy, BigCommerce, CartHook, Digioh, Easyship, Ekoma, Elink.io, Facebook for Business, Fomo, Fyrebox, Gatsby, Gleam AI, Gleam Apps, Gorgias, Integromat, Intercom, Involve.me, Judge.me, Justuno, LiveChat, Loox, LoyaltyLion, Magento Commerce, Mesa, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Personizely, Playable, Poptin, PrestaShop, Privy, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, ShipStation, ShippingChimp, Shopify, Shopify Plus, Smile.io, Stamped.io, Tidio, VideoPeel, ViralSweep, Volusion, WP Engine, Wheelio, Wisepops, WooCommerce, WordPress, Yotpo, Zapier, Zipify Pages
Q. What level of support does Omnisend offer?
Omnisend offers the following support options:
Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat
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