About Omnisend

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/

Pricing starting from:

US$16.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Omnisend

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.

  • Devices

    Business size

    S M L

    Markets

    Andorra, United Arab Emirates, Albania, Angola, Argentina and 105 others, Austria, Australia, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Belarus, Canada, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Costa Rica, Cyprus, Czechia, Germany, Denmark, Algeria, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Guernsey, Ghana, Guinea, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iceland, Italy, Jersey, Japan, Kenya, South Korea, Liechtenstein, Sri Lanka, Liberia, Lithuania, Luxembourg, Latvia, Morocco, Monaco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Macao SAR China, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Romania, Serbia, Russia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard & Jan Mayen, Slovakia, San Marino, Thailand, Turkey, Taiwan, Ukraine, United States, Uruguay, British Virgin Islands, US Virgin Islands, Vietnam, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$16.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Omnisend Software - Omnisend segmentation
    Omnisend Software - Omnisend marketing sequences
    Omnisend Software - Omnisend signup forms
    Omnisend Software - Omnisend scratch cards and gift boxes
    Omnisend Software - Omnisend SMS marketing
    Omnisend Software - Omnisend Facebook and Google ads
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    Omnisend video
    Omnisend Software - Omnisend segmentation Omnisend Software - Omnisend marketing sequences Omnisend Software - Omnisend signup forms Omnisend Software - Omnisend scratch cards and gift boxes Omnisend Software - Omnisend SMS marketing Omnisend Software - Omnisend Facebook and Google ads

    Features

    Total features of Omnisend: 87

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Click Tracking
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Dashboard Software
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • Live Chat Software
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Performance Metrics
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

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    Reviews

    Overall rating

    4.8 /5
    (448)
    Value for Money
    4.6/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.7/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 448
    Chetan A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software for our Ecommerce Brand!

    Reviewed on 2021-07-04

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and...

    It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.

    Pros

    Omnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.

    Cons

    It's kind of a complete tool in the email marketing industry, and we loved this tool a lot.

    Alternatives Considered

    Drip and Klaviyo

    Reasons for Choosing Omnisend

    It's the right tool for the email marketing as other tools, as we are on shopify.

    Switched From

    Klaviyo and Sendlane

    Reasons for Switching to Omnisend

    It's the best as compared to other tools, and has the same functionalities.
    Diana O.
    Overall rating
    • Industry: Sporting Goods
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Is Omnisend right for you?

    Reviewed on 2019-08-03

    Omnisend has made my email marketing automated so I spend less time on the emails.

    Omnisend has made my email marketing automated so I spend less time on the emails.

    Pros

    I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

    Cons

    This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

    Verified Reviewer
    Overall rating
    • Industry: Construction
    • Company size: 5,001-10,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Awesome for communications

    Reviewed on 2021-09-22

    Omnisend has been a great and easy experience from beginning to end.

    Omnisend has been a great and easy experience from beginning to end.

    Pros

    This is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.

    Cons

    The only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.

    John B.
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 4.0 /10

    Promising, but still a lot of work to do.

    Reviewed on 2019-08-02

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence ...

    Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

    Pros

    The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

    Cons

    Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

    Filippo D.
    Overall rating
    • Industry: Utilities
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Easy newsletter for shopify customers and not only

    Reviewed on 2019-08-03

    Pros

    Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it.

    The template editing is not the best, but still quite powerful and intuitive.

    Cons

    The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future.

    To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

    Alternatives Considered

    AWeber

    Reasons for Choosing Omnisend

    MailChimp stopped supporting Shopify. I did not love Mailchimp anyway, the templating is awfull.

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    The ratio between Feature/Cost is advantageous

    Response from Omnisend

    Hi Filippo!
    Thank you so much for leaving such an unbiased and detailed feedback for our application.
    After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows.
    For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message.

    Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via [email protected]

    Showing 5 reviews of 448 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16.00/month View Pricing Plans
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    AfterShip, Alloy, BigCommerce, CartHook, Digioh, Easyship, Ekoma, Elink.io, Facebook for Business, Fomo, Fyrebox, Gatsby, Gleam AI, Gleam Apps, Gorgias, Integromat, Intercom, Involve.me, Judge.me, Justuno, LiveChat, Loox, LoyaltyLion, Magento Commerce, Mesa, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Personizely, Playable, Poptin, PrestaShop, Privy, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, ShipStation, ShippingChimp, Shopify, Shopify Plus, Smile.io, Stamped.io, Tidio, VideoPeel, ViralSweep, Volusion, WP Engine, Wheelio, Wisepops, WooCommerce, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

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