About Omnisend

Omnisend is an omnichannel marketing automation platform tailored for ecommerce.

With email marketing at its core, creating beautiful email campaigns is easier than ever before. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Using Omnisend's sleek automation, you can personalize your message to customer data, campaign engagement, and shopping behavior.

Omnisend has deep integration with popular eCommerce platforms like Shopify, Shopify Plus, BigCommerce, Woocommerce and more, making it ready to use right out of the box.

Unlike other platforms on the market, Omnisend allows you to reach out to your customers by adding several channels into the same automation workflow: email, SMS, push notifications, and many more. You can also sync your segments to Google and Facebook retargeting ads to deliver an immersive customer experience. With Omnisend, omnichannel marketing is not just possible, it's easy to perform.
Get to know customers from their first visit to the online store through forms such as signup boxes, popups, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, scratch cards, and discount coupon codes. Respond to customers using Omisend's attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back by automating incentives, and making them personal and timely, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/

Pricing starting from:

US$0.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Omnisend

Key benefits of Omnisend

  • Omnisend offers a variety of powerful forms to help capture each and every visitor.

  • Marketing automation for personalized customer experiences (cart recovery, order confirmation, order follow-up, welcome, re-activation, birthday emails).

  • Regular campaigns made effective and sophisticated, helping to boost sales and get higher open and click rates.

  • Segmented subscribers for more targeted messages, allowing users to send the right messages to the right people.

  • Simple-to-use content editor for newsletters, regular campaigns or automated emails that only need to be set up only once.

  • Omnisend includes actionable reports that help users get to know their customers better, as well as track and compare performance.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Andorra, United Arab Emirates, Albania, Angola, Argentina , Austria, Australia, Åland Islands, Azerbaijan, Bosnia and Herzegovina, Bangladesh, Belgium, Bulgaria, Brazil, Bahamas, Belarus, Canada, Central African Republic, Congo - Brazzaville, Switzerland, Chile, Cameroon, China, Colombia, Costa Rica, Cyprus, Czechia, Germany, Denmark, Algeria, Ecuador, Estonia, Egypt, Spain, Finland, France, United Kingdom, Guernsey, Ghana, Guinea, Greece, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iceland, Italy, Jersey, Japan, Kenya, South Korea, Liechtenstein, Sri Lanka, Liberia, Lithuania, Luxembourg, Latvia, Morocco, Monaco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Macao SAR China, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Namibia, Niger, Nigeria, Netherlands, Norway, New Zealand, Panama, Peru, Philippines, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Romania, Serbia, Saudi Arabia, Sweden, Singapore, Slovenia, Svalbard and Jan Mayen, Slovakia, San Marino, Thailand, Turkey, Taiwan, Ukraine, United States, Uruguay, British Virgin Islands, U.S. Virgin Islands, Vietnam, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$0.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Omnisend

    Images

    Omnisend Software - Create shoppable emails fast
    Omnisend Software - Email & SMS marketing made easy
    Omnisend Software - Designed for ecommerce merchants
    Omnisend Software - Personalized, relevant messages
    Omnisend Software - Seamlessly collect store visitors
    Omnisend Software - Start free, use everything
    View 7 more
    Omnisend video
    Omnisend Software - Create shoppable emails fast
    Omnisend Software - Email & SMS marketing made easy
    Omnisend Software - Designed for ecommerce merchants
    Omnisend Software - Personalized, relevant messages
    Omnisend Software - Seamlessly collect store visitors
    Omnisend Software - Start free, use everything

    Features

    Total features of Omnisend: 92

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Auto-Responders
    • Automated Responses
    • Automated Scheduling
    • Behavior Tracking
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management Software
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Dashboard Software
    • Data Import/Export
    • Data Synchronization
    • Discount Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation Software
    • List Management
    • Live Chat Software
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Mass Texting
    • Message Personalization
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Marketing
    • Performance Metrics
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • SMS Messaging
    • Sales Analytics
    • Scheduled Messaging
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Text-to-Win
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software
    • eCommerce Management

    Alternatives

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    Constant Contact

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    #3 Alternative to Omnisend
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    Drip

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    Reviews

    Overall rating

    4.7 /5
    (559)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.7/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 559
    Priyansh
    Overall rating
    • Industry: Animation
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Excellent for Email Marketing and Abandoned Cart Recovery Automation!

    Reviewed on 2022-08-18

    We use Omnisend for abandoned cart recovery and for email marketing.

    We use Omnisend for abandoned cart recovery and for email marketing.

    Pros

    After Jilt shut down, they recommended Omnisend for our marketing needs.
    - All data from Jilt was imported without any problems, the contacts and tags as well.
    - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
    - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
    - The email templates are easily editable, professional and sleek.
    - Email customer support is nice and fast to respond, even for the free plan.
    - All automations and workflows available in the free plan, no strings attached.
    - Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

    To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

    Cons

    There is not much to dislike, it is an overall amazing service.
    - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
    - Interface is a bit complicated to navigate.

    Heather
    Overall rating
    • Industry: Retail
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Omnisend is great! Highly recommend!

    Reviewed on 2022-08-30

    Omnisend has been great! I have friends trying to get me to switch to their provider all the time...

    Omnisend has been great! I have friends trying to get me to switch to their provider all the time but they haven't used Omnisend and I'm hesitant to move anywhere when it's so easy to use and the customer service is so great. If it's not broken, don't fix it - right?!

    Pros

    The process of moving my emails over in the beginning was seamless. I love the copy feature so I'm not making a new email each week. I can just replace the content with relevant content to my new email campaign. Customer service is always very helpful and available through chat instead of waiting for an email that might not even answer the question I have (that's why I switched from my old provider).

    Cons

    The only issue I ever had was trying to type inside the content box, but they have since fixed that so it's no longer an issue.

    Matt
    Overall rating
    • Industry: Consumer Electronics
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Many features

    Reviewed on 2022-08-30

    Overall I am satisfied!

    Overall I am satisfied!

    Pros

    It helps us with people who sign up for our mobile app - they are added to our contact list and then receive a welcome email.

    Cons

    The email content builder is glitchy. Fonts, colors, etc.

    Mary Elizabeth
    Overall rating
    • Industry: Alternative Medicine
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Loving Omnisend

    Reviewed on 2022-08-24

    Omnisend customer support is very responsive and helpful. Overall I really love this product and...

    Omnisend customer support is very responsive and helpful. Overall I really love this product and would recommend it to other businesses.

    Pros

    I love that we can create newsletters well in advance and automate them to go out. I also love the automation flows and the wonderful robust reporting. This product really has been helpful for growing our business!

    Cons

    The new builder has issues that the old one never did. You can't put a background on your email, the movement of blocks is strange and not always effective, the product linking is both a good thing and a bad thing.

    Colin
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Surprised at the difference certain features have made

    Reviewed on 2022-08-24

    I use the product every week and it has proved to be a valuable marketing tool which has helped...

    I use the product every week and it has proved to be a valuable marketing tool which has helped generate revenue

    Pros

    Until recently I had not tried the email list sign up options... within 1 month using the wheel of fortune automation my mailing list has grown by 30%

    Cons

    I'd like access to master classes to help me build my ability to use the various features. Or have one to one support to help me build campaigns the way I have it in my mind.

    Alternatives Considered

    Campaign Monitor and Mailchimp

    Reasons for Choosing Omnisend

    In this instance the costs were better and we liked the automation features

    Switched From

    Mailchimp

    Reasons for Switching to Omnisend

    Had the features we wanted at a price our small business could afford
    Showing 5 reviews of 559 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$0.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    Adobe Commerce, AfterShip, Alloy, BigCommerce, CartHook, Digioh, Easyship, Ekoma, Elink.io, Fomo, Fyrebox, Gatsby, Gleam AI, Gleam Apps, Gorgias, Intercom, Involve.me, Judge.me, Justuno, LiveChat, Loox, LoyaltyLion, MESA, Make, Meta for Business, MiloTree, Nextsale, Nosto, Okendo, OpenCart, OptiMonk, Personizely, Playable, Poptin, PrestaShop, Privy, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, ShipStation, ShippingChimp, Shopify, Shopify Plus, Smile.io, Stamped.io, Tidio, VideoPeel, ViralSweep, Volusion, WP Engine, Wheelio, Wisepops, WooCommerce, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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