--- description: Detailed reviews on Alexa based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Alexa with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Alexa Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [SEO Software](/directory/312/search-marketing/software) > [Alexa](/software/111717/alexa-marketing-stack) # Alexa Canonical: https://www.getapp.ca/software/111717/alexa-marketing-stack Page: 1 / 5\ Next: [Next page](https://www.getapp.ca/software/111717/alexa-marketing-stack?page=2) > Alexa Marketing Stack is a keyword research \& site ranking platform which offers various SEO \& competitive analysis tools including a competitor keyword matrix > > Verdict: Rated **4.4/5** by 86 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Alexa Keyword research tools include site keyword analysis, share of voice, keyword difficulty, and a competitor keyword matrix which allows users to identify keywords that multiple competitors receive traffic from. Competitive analysis allows users to benchmark their site against competitors for a range of metrics, including monthly unique visitors, estimated visits and pageviews, traffic sources, historic traffic trends, audience overlap, and more. Site audits assess each page of a site for usability, performance, and SEO, and provide users with downloadable reports and checklists of improvements to be made. With the site screener, users can identify sites matching specific search criteria to discover partnership opportunities, perform market research, and more. The workspace allows users to save sites, keywords, and site lists to be reviewed or worked on at a later time. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 86 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.1/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Alexa - **Location**: San Francisco, US - **Founded**: 1996 ## Commercial Context - **Starting Price**: US$99.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: 7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Chinese, Danish, Dutch, English, Finnish, French, German, Hebrew, Portuguese, Russian, Spanish - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Audit Management - Backlink Monitoring - Benchmarking - Campaign Management Software - Categorization/Grouping - Competitive Analysis - Content Management System (CMS) Software - Dashboard Software - Data Visualization Software - Engagement Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Management - ROI Tracking - Real Time Comparisons - Reporting & Statistics - SEO Management - Tagging - Trend Analysis ## Support Options - FAQs/Forum - Chat ## Category - [SEO Software](https://www.getapp.ca/directory/312/search-marketing/software) ## Related Categories - [SEO Software](https://www.getapp.ca/directory/312/search-marketing/software) - [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software) ## Alternatives 1. [Semrush](https://www.getapp.ca/software/91634/semrush) — 4.6/5 (2329 reviews) 2. [Similarweb](https://www.getapp.ca/software/100382/similarweb-pro) — 4.6/5 (261 reviews) 3. [Ahrefs](https://www.getapp.ca/software/102405/ahrefs) — 4.7/5 (585 reviews) 4. [Google Alerts](https://www.getapp.ca/software/131703/google-alerts) — 4.7/5 (315 reviews) 5. [Hermix](https://www.getapp.ca/software/2069378/hermix) — 4.7/5 (99 reviews) ## Reviews ### "Robust Data and Competitor Analysis Tool" — 5.0/5 > **Katie** | *December 1, 2018* | Religious Institutions | Recommendation rating: 10.0/10 > > **Pros**: I turned to Alexa as I was working on a competitive analysis for a new web property our organization is launching. It's a fantastic research tool that provides insights into both your own website and others'. It helped me identify some competitors I wasn't aware of, and is my go-to starting point for keyword research. The audience overlap tool and audience interest tool help me create winning social campaigns. It's just a great overall tool for digital marketers. > > **Cons**: So far I haven't had anything I don't like\! > > Excellent research and analytic tool for competitive research, keyword research, and audience segmentation. ----- ### "Alexa: The marketing edge" — 5.0/5 > **Becky** | *February 11, 2025* | Health, Wellness & Fitness | Recommendation rating: 7.0/10 > > **Pros**: I like that it provided competitor analysis that was very insightful. > > **Cons**: Idid not appreciate the fact that its cost was considerably high compared to its other alternatives. > > Overally, Alexa provided valuable insights into the competitor analysis which gave an upper hand in marketing and audience targeting. ----- ### "Convenient Toy, but not much more than that" — 3.0/5 > **Verified Reviewer** | *April 11, 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Alex is great for every day tasks like telling the time, playing music and radio, setting timers, converting units, etc. > > **Cons**: The "skills" are not intuitive. You have to remember which skill you want to use in order to take advantage of it. The mobile app stings ----- ### "A must have for the blind" — 5.0/5 > **Ezra** | *September 3, 2024* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: I loved how easy it was for my 98 year old grandmother to use Alexa to turn on lights for her and answer questions she had after getting glaucoma and not being able to see anything the last few years of her life. She used to talk to Alexa like it was her friend and it made her life ten times easier. > > **Cons**: I didnt like the cost of all the additional components needed for Alexa to work with things like the lights and outlets but the fact it helped my grandmother so much it was well worth it. > > Alexa is a god send when it comes to how it can help handicapped and disabled elderly family members. Alexa not only saves time but becomes a friend to those needing assistance most. ----- ### "Amazon Alexa: Smart Control that is Improving with AI and ML" — 4.0/5 > **Wassim** | *July 7, 2023* | Computer Networking | Recommendation rating: 8.0/10 > > **Pros**: The customization and personalization features in Alexa makes it adapt and learn more about the personality and preferences of the user in very complex daily scenarios. I have used mainly Alexa with Amazon Echo and many other home automation Alexa-compatible relays and thermostats. Much better experience than the Google Home platform. > > **Cons**: The need for consistent Internet connection is the main issue. In a home environment that would be a perfect smart control product, but on the go, the experience might be deteriorated a bit. > > Great experience using Alexa to control smart home devices. Used many other platforms by Google and Samsung, still Alexa is leading on this front. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.ca/software/111717/alexa-marketing-stack?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/111717/alexa-marketing-stack) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data