About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

US$8.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

    Supported Languages

    English

    Pricing starting from:

    US$8.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 57

    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Content Management System (CMS) Software
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • GDPR Compliance Software
    • HTML Editor
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Management Software
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Personalization Software
    • Preview Functionality
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • eCommerce Integration

    Alternatives

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    3.8
    #2 Alternative to EmailOctopus
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    Emma by Marigold

    4.2
    #3 Alternative to EmailOctopus
    Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email...

    Postmark

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    #4 Alternative to EmailOctopus
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    Reviews

    Overall rating

    4.7 /5
    (396)
    Value for Money
    4.8/5
    Features
    4.4/5
    Ease of Use
    4.7/5
    Customer Support Software
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 396
    Brian
    Brian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 2020-09-01

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    Thomas
    Overall rating
    • Industry: Newspapers
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Fantastic Newsletter Publishing and List Maintenance Service

    Reviewed on 2023-08-16

    After a service I'd been using for eight years started developing functionality problems, I checked...

    After a service I'd been using for eight years started developing functionality problems, I checked out competitors and came to EmailOctopus on the basis of a recommendation. Haven't looked back.

    Pros

    Everything WORKS. It's easy to import lists. It's easy to set up lead capture pages to get new subscribers. It's easy to create newsletter templates. It's easy to publish campaigns and get them delivered.

    Cons

    There's nothing I dislike about EmailOctopus, but if I could suggest one feature it would be social media account linking as opposed to having to manually post links to campaign emails to Facebook and Twitter.

    Alternatives Considered

    SendGrid

    Reasons for Choosing EmailOctopus

    My previous service was becoming more complex and less functional/reliable.

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    The price was right and EmailOctopus handled specific functions I needed better than Sendgrid (I do use Sendgrid for some other projects).
    Jan Sigetty
    Jan Sigetty
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    Unfair comparison with Mailchimp

    Reviewed on 2018-09-28

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and...

    I like it, but that's because I found workarounds.

    Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

    Pros

    I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

    Cons

    1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

    2. List features are limited. No way to create segments or groups based on subscriber data.

    3. Regarding reports: A graphic overview of where the clicks are placed.

    Response from EmailOctopus

    Hi Jan,

    Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

    It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

    More updates to come based on your feedback, too.

    Thanks again,

    Tom

    Emily
    Overall rating
    • Industry: Transportation/Trucking/Railroad
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Affordable software for creating newsletters

    Reviewed on 2023-12-08

    EmailOctopus is a great product at an affordable price.

    EmailOctopus is a great product at an affordable price.

    Pros

    EmailOctopus offers high end email marketing tools at a relatively affordable price. We use this software to create newsletters which play a big role in our marketing department.

    Cons

    At the moment the software works great. Incase I encounter errors I will edit this review.

    Shishira
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    EmailOctopus is the best free and VFM mail service I've found after months of searching!

    Reviewed on 2023-04-26

    Pros

    I love that EO is so easy to set up and use - it took me less than 30 mins to set up my first automation (welcome email to new subs) and prepare my first weekly campaign. The UI was really nice too with the drag and drop builder (for someone like me who has no coding knowledge) and the flexibility to customise the layout even though I'm on a free plan. Also liked how generous EO in the early stages of growth for the user!

    Cons

    Have not run into any cons, but I would enjoy a more flexible builder UI that could help me standardise fonts and colors for the complete mail and be able to revert to it with a single click if any incorrect formatting exists. Also, pressing backspace to delete a word also deletes the space before that word, which isn't required (it slows down typing speed)

    Alternatives Considered

    Mailbird, MailerLite and Brevo

    Reasons for Choosing EmailOctopus

    I was on the free plan and MC no longer offers the benefits of contact count and mail count it did previously. I am yet to scale my business - hopefully it does soon and I can stick around to upgrade within EO in the future

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    UI/UX, good reviews on the internet and generous starter plan (free)
    Showing 5 reviews of 396 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: US$8.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor by Marigold, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base Software, Chat

    Related categories

    See all software categories found for EmailOctopus.