About Direct Mail

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.

Pricing starting from:

US$15.00/month

  • Free Trial
  • One Time License
  • Free
  • Subscription
View Pricing Plans

Key benefits of Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, Japan and 3 others, Germany, Brazil, Mexico

    Supported Languages

    English, French, German, Italian, Spanish

    Pricing starting from:

    US$15.00/month

    • Free Trial
    • One Time License
    • Free
    • Subscription
    View Pricing Plans

    Images

    Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery
    Get insight on email open and engagement rates with Direct Mail's live-updating reports
    Collaborate with colleagues and sync work across devices
    Grow mailing lists with Direct Mail-synced subscribe forms
    Set event triggered autoresponder emails
    View 6 more
    Direct Mail video
    Direct Mail screenshot: Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery Direct Mail screenshot: Get insight on email open and engagement rates with Direct Mail's live-updating reports Direct Mail screenshot: Collaborate with colleagues and sync work across devices Direct Mail screenshot: Grow mailing lists with Direct Mail-synced subscribe forms Direct Mail screenshot: Set event triggered autoresponder emails

    Features

    Total features of Direct Mail: 36

    • API
    • Access Control
    • Activity Dashboard
    • Activity Tracking
    • Campaign Analysis
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Collaboration Tools
    • Conditional Logic
    • Custom Fields
    • Custom Forms
    • Customer Segmentation
    • Customizable Templates
    • Data Import
    • Drag & Drop Interface
    • Drip Marketing
    • Email Distribution
    • Email Marketing Management
    • Email Templates
    • Email Tracking
    • Geographic Maps
    • Image Editing
    • Mail Merge
    • Offline Access
    • Permission Management
    • Real Time Comparisons
    • Real Time Updates
    • Reporting & Statistics
    • Social Media Integration
    • Spell Correction
    • Subscription Management
    • Third Party Integration
    • URL Customization
    • Web Forms
    • Website Integration

    Alternatives

    Mailchimp

    4.5
    #1 Alternative to Direct Mail
    MailChimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    HubSpot Marketing Hub

    4.5
    #2 Alternative to Direct Mail
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    ActiveCampaign

    4.6
    #3 Alternative to Direct Mail
    Get better returns from your marketing & sales processes by upgrading to an automated platform. Send follow-up that...

    Marketo Engage

    4.2
    #4 Alternative to Direct Mail
    Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing...

    Reviews

    Overall rating

    4.7 /5
    (51)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.6/5
    Customer Support
    4.6/5

    Already have Direct Mail?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 51
    Terry L.
    Overall rating
    • Industry: Photography
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The latest version is great, major improvements and great for my business

    Reviewed on 2017-11-06

    It's on my Mac rather than being in the cloud.

    It's on my Mac rather than being in the cloud.

    Pros

    There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic.

    The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon.

    Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response.

    You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way).

    Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

    Response from e3 Software

    Thanks a million for the review, Terry! We are really glad that you are liking the new update.

    I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.

    Thanks again!

    Carrie H.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Direct Mail made me happier and swear less (and saved me money)

    Reviewed on 2020-04-20

    Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign...

    Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

    Pros

    I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one.

    I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.

    The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

    Cons

    It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

    Ole S.
    Overall rating
    • Industry: Music
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great program for managing email lists for mac users

    Reviewed on 2021-01-15

    Pros

    Easy to use and a very good and fast support

    Cons

    Nothing, for me it has been the perfekt e-maillist administration program

    Pascal G.
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Sending mails from an external database was easier before

    Reviewed on 2018-07-13

    Time

    Time

    Pros

    It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

    Cons

    Again it does exactly what i want but less easier than previous version . Main point is database connection.

    Response from e3 Software

    Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

    Yon H.
    Overall rating
    • Industry: Computer Games
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Longtime Love Interest

    Reviewed on 2019-10-24

    My overall experience has been wonderful. This is a pro-level tool that every small, indie,...

    My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.

    Pros

    What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.

    Cons

    What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)

    Showing 5 reviews of 51 Read all reviews

    Direct Mail FAQs

    Below are some frequently asked questions for Direct Mail.

    Direct Mail offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: One Time License, Free, Subscription
    • Free Trial: Available

    Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required. SMTP plan: $299 one-time.

    Direct Mail offers the following features:

    • Automated drip campaigns
    • Automatic mailing list segmentation
    • Campaign comparisons
    • Campaign dashboard
    • Collaboration tools
    • Conditional logic
    • Contact import
    • Content customization
    • Custom fields
    • Customizable templates
    • Drag-and-drop image upload
    • Email personalization
    • Email scheduling
    • Email sign-up forms
    • Email templates
    • Facebook integration
    • Image editing
    • Integrations via API & Zapier
    • Live previews
    • Offline access
    • Permission controls
    • Real-time open & click tracking
    • Real-time updates
    • Report sharing
    • Spell check
    • Subscriber activity reports
    • Vanity tracking URLs
    • Website integration

    Direct Mail has the following typical customers:

    Small Business, Mid Size Business

    Direct Mail supports the following languages:

    English, French, German, Italian, Spanish

    Direct Mail supports the following devices:

    iPhone, iPad

    Direct Mail integrates with the following applications:

    HubSpot CRM, HubSpot Marketing Hub, Insightly, Microsoft Excel, Microsoft Outlook, PieSync, PieSync, PressWise, Retently, SharpSpring

    Direct Mail offers the following support options:

    Online Support, Knowledge Base

    Related categories

    See all software categories found for Direct Mail.