Direct Mail Overview

What is Direct Mail?

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.

Direct Mail Overview

Pricing

Starting from
$15.00/month

Pricing options

Free Trial
One Time License
Free
Subscription
Value for money

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.


Direct Mail Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Japan and 3 others, Germany, Brazil, Mexico
Supported Languages
English, French, German, Italian, Spanish

Media

Set event triggered autoresponder emails
Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery
Get insight on email open and engagement rates with Direct Mail's live-updating reports
Collaborate with colleagues and sync work across devices
Grow mailing lists with Direct Mail-synced subscribe forms
Direct Mail video Direct Mail screenshot: Set event triggered autoresponder emails Direct Mail screenshot: Create newsletters with Direct Mail's built-in WYSIWYG editor and template gallery Direct Mail screenshot: Get insight on email open and engagement rates with Direct Mail's live-updating reports Direct Mail screenshot: Collaborate with colleagues and sync work across devices Direct Mail screenshot: Grow mailing lists with Direct Mail-synced subscribe forms

Direct Mail Reviews

Direct Mail Reviews

Overall rating
4.7
/
5
Excellent
37

Very good
11

Average
2

Poor
0

Terrible
0

Value for Money
4.7
Features
4.6
Ease of Use
4.6
Customer Support
4.6
96% recommended this app
Terry L.

The latest version is great, major improvements and great for my business

It's on my Mac rather than being in the cloud.


Carrie H.

Direct Mail made me happier and swear less (and saved me money)

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.


Pascal G.

Sending mails from an external database was easier before

Time


Yon H.

Longtime Love Interest

My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.


John S.

Great Software but AWFUL management and support after


Terry L.
Industry: Photography

The latest version is great, major improvements and great for my business

Used Monthly for 2+ years
Reviewed on 11/6/2017
Review Source: Capterra

It's on my Mac rather than being in the cloud.

Pros

There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic.

The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon.

Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response.

You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way).

Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

Response from e3 Software

Thanks a million for the review, Terry! We are really glad that you are liking the new update.

I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.

Thanks again!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Carrie H.
Industry: Entertainment
Company size: 2-10 Employees

Direct Mail made me happier and swear less (and saved me money)

Used Weekly for 1-5 months
Reviewed on 4/20/2020
Review Source: Capterra

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros

I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one.

I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.

The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons

It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Pascal G.
Industry: Publishing
Company size: 2-10 Employees

Sending mails from an external database was easier before

Used Monthly for 2+ years
Reviewed on 7/13/2018
Review Source: Capterra

Time

Pros

It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

Cons

Again it does exactly what i want but less easier than previous version . Main point is database connection.

Response from e3 Software

Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 5.0/10

Yon H.
Industry: Computer Games
Company size: 2-10 Employees

Longtime Love Interest

Used Monthly for 2+ years
Reviewed on 10/24/2019
Review Source: Capterra

My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.

Pros

What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.

Cons

What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

John S.

Great Software but AWFUL management and support after

Used Other for 2+ years
Reviewed on 5/21/2018
Review Source: Capterra

Pros

One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)

Cons

You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless. Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails. genuinely terrible.

Response from e3 Software

Thanks for your review, John. Sorry that you had a bad experience. We strive to provide excellent customer service (via email and live chat), and are grateful for the many five star customer service reviews we've received here and on other sites.

In order to maintain a high quality of service, we ask all of our customers to agree to an anti-spam policy that forbids the use of illegal or purchased email lists. If that policy is violated, we are happy to explain how to resolve the issue. However, we are not able to help customers who repeatedly harass and threaten our employees.

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
9.1/10
Based on 50 user ratings
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Direct Mail Pricing

Direct Mail Pricing

Starting from
$15.00/month
Free Trial
One Time License
Free
Subscription
Value for money

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.

Value for Money
4.7/5
Based on 50 user ratings
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Direct Mail Features

Direct Mail Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.6/5
Based on 50 user ratings
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Categories

Additional information for Direct Mail

Additional information for Direct Mail

Key features of Direct Mail

  • Automated drip campaigns
  • Automatic mailing list segmentation
  • Campaign comparisons
  • Campaign dashboard
  • Collaboration tools
  • Conditional logic
  • Contact import
  • Content customization
  • Custom fields
  • Customizable templates
  • Drag-and-drop image upload
  • Email personalization
  • Email scheduling
  • Email sign-up forms
  • Email templates
  • Facebook integration
  • Image editing
  • Integrations via API & Zapier
  • Live previews
  • Offline access
  • Permission controls
  • Real-time open & click tracking
  • Real-time updates
  • Report sharing
  • Spell check
  • Subscriber activity reports
  • Vanity tracking URLs
  • Website integration

Benefits

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.

  • Direct Mail FAQs

    Direct Mail FAQs

    Below are some frequently asked questions for Direct Mail.

    Q. What type of pricing plans does Direct Mail offer?

    Direct Mail offers the following pricing plans:

    Starting from: $15.00/month

    Pricing model: One Time License, Free, Subscription

    Free Trial: Available

    Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required. SMTP plan: $299 one-time.

    Q. What are the main features of Direct Mail?

    Direct Mail offers the following features:

    • Automated drip campaigns
    • Automatic mailing list segmentation
    • Campaign comparisons
    • Campaign dashboard
    • Collaboration tools
    • Conditional logic
    • Contact import
    • Content customization
    • Custom fields
    • Customizable templates
    • Drag-and-drop image upload
    • Email personalization
    • Email scheduling
    • Email sign-up forms
    • Email templates
    • Facebook integration
    • Image editing
    • Integrations via API & Zapier
    • Live previews
    • Offline access
    • Permission controls
    • Real-time open & click tracking
    • Real-time updates
    • Report sharing
    • Spell check
    • Subscriber activity reports
    • Vanity tracking URLs
    • Website integration

    Q. Who are the typical users of Direct Mail?

    Direct Mail has the following typical customers:

    Small Business, Mid Size Business

    Q. What languages does Direct Mail support?

    Direct Mail supports the following languages:

    English, French, German, Italian, Spanish

    Q. What type of pricing plans does Direct Mail offer?

    Direct Mail has the following pricing plans:

    One Time License, Free, Subscription

    Q. Does Direct Mail support mobile devices?

    Direct Mail supports the following devices:

    iPhone, iPad

    Q. What other apps does Direct Mail integrate with?

    Direct Mail integrates with the following applications:

    HubSpot CRM, HubSpot Marketing Hub, Insightly, Microsoft Excel, Microsoft Outlook, PieSync, PieSync, PressWise, Retently, SharpSpring

    Q. What level of support does Direct Mail offer?

    Direct Mail offers the following support options:

    Online Support, Knowledge Base