About Oribi

Turn your data into action. Grow your business by optimizing your sales funnel and allocating your marketing budget effectively.

Thousands of Oribi users reduce cart abandonment issues and glean actionable data about where and why visitors leave; they can view all their key metrics, trends, and marketing budgets in one dashboard, improve Facebook and Google-paid campaigns by sending data from Oribi to these platforms in a single click, and credit every single marketing activity, from paid campaigns to newsletters or content, and know exactly how each one contributes to sales.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Oribi

  • Revenue & Channel Analysis: Know exactly how much revenue you generate on every marketing dollar spent.

  • Funnels: Know when and where visitors drop out, even across domains, and how to prevent it.

  • Correlations: See how certain pages, actions, or content correlate with your sales.

  • Insights & Trends: See how you did compared to an average week, last week, or the same time last year.

  • Improve your Facebook and Google campaigns: Send data from Oribi to FB and Google in just one click to create stronger audiences, more powerful lookalikes, and smarter objectives.

  • Individual Customer Journeys: Follow specific visitors and see every action they perform on your site.

  • Full Marketing Attribution: Do your customers buy on the fourth visit? No problem. Know how to credit each channel and action.

  • Custom Reports: Get daily/weekly summaries to show your peers and managers how you just increased your conversion rates.

  • Devices

    Business size

    S M L

    Markets

    Austria, Australia, Belgium, Canada, Switzerland and 13 others, Germany, Denmark, Spain, France, United Kingdom, Ireland, Italy, Netherlands, Norway, New Zealand, Portugal, Sweden, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

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    Features

    Total features of Oribi: 55

    • Action Management
    • Activity Tracking
    • Alerts / Escalation
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Attribution Modeling
    • Audience Targeting
    • Behavioral Analytics
    • Campaign Analytics
    • Campaign Tracking
    • Channel Attribution
    • Channel Management Software
    • Collaboration Tools
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Activity Tracking
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Dashboard Software
    • Data Discovery Software
    • Data Import/Export
    • Data Visualization Software
    • Email Marketing Software
    • Event Triggered Actions
    • For Mobile
    • For Websites
    • Goal Setting / Tracking
    • Multi-Campaign
    • Multi-Touch Attribution
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics Software
    • Prioritization
    • Real Time Monitoring
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Resource Management Software
    • Self Service Data Preparation
    • Self-service Analytics
    • Social Media Monitoring Software
    • Storytelling
    • Time on Site Tracking
    • Trend Analysis
    • Usability Testing
    • User Interaction Tracking
    • User Journeys
    • User Research Analysis
    • Visitor Tracking
    • Visual Analytics
    • Web Traffic Reporting
    • Website Analytics

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    Reviews

    Overall rating

    4.4 /5
    (23)
    Value for Money
    4.3/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.3/5

    Already have Oribi?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 23
    Randy H.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Do something with your data

    Reviewed on 2019-08-28

    They make me feel like a partner in my business that wants me to succeed

    They make me feel like a partner in my business that wants me to succeed

    Pros

    Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan.

    DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

    Cons

    The start-up price is high and there is no free option to get started besides the 14-day trial.

    So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

    Response from Oribi

    Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!

    Fae G.
    Overall rating
    • Industry: Entertainment
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    I cut out all software but Oribi when I lost everything

    Reviewed on 2021-04-21

    When the pandemic hit, this was one of the pieces of software I didn't cut solely because of the...

    When the pandemic hit, this was one of the pieces of software I didn't cut solely because of the customer service. Especially at a time when everything was falling apart, I knew I could always, always rely on them to be there when I needed them.

    Pros

    When my site's traffic inevitably crashed due to COVID-19, Oribi gave me tips for what parts to maximize in really simple language that my exhausted brain could handle. Thank you!!!!!

    Cons

    I don't use it enough. But that's on me. Recovering from this last year doesn't leave a lot of brain space for analytics. I look forward to coming back to it. Especially to see everything they've added since I've been MIA.

    Alternatives Considered

    FullStory

    Reasons for Choosing Oribi

    I was overwhelmed with the data it was showing me and there was NO ONE to call when I was stuck!

    Switched From

    Google Analytics

    Reasons for Switching to Oribi

    I got them both. They are slightly different but I didn't realize it at the time.
    Cynthia C.
    Overall rating
    • Industry: Management Consulting
    • Company size: 10,000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    If knowledge is power ,Oribi is your weapon

    Reviewed on 2021-10-07

    Pros

    The pricing is more than reasonable and Oribi gives users a great bang for their buck . Basically any movement on the relevant site is measured ,sometimes in ways you hadn't imagined before . The analysis is in-depth while also being easy to understand and incorporate.

    Cons

    It is not that susceptible to customization and you basically have to use what you have .Because Google Analytics is a lot more popular , a lot of platforms can be linked directly to it but not to Oribi .

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    Not Really For B2B

    Reviewed on 2020-05-20

    Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so...

    Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

    Pros

    What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

    Cons

    This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

    Response from Oribi

    Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market.
    In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

    Gustavo P.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Learn more about your traffic

    Reviewed on 2021-04-16

    Overall our experience has been good. We can match Oribi's data with some data we get from users...

    Overall our experience has been good. We can match Oribi's data with some data we get from users and understand better our audience + which campaigns are performing better.

    Pros

    I like how Oribi allows you to learn more about your website traffic and how it's able to easily identify. I also love the funnel feature that allows you to understand better the conversion different processes have, especially when having people moving from different domains.

    Cons

    I would like more data from the funnel process. Make easier to understand which campaign or sources are triggering those process.

    Showing 5 reviews of 23 Read all reviews

    Oribi FAQs

    Below are some frequently asked questions for Oribi.

    Oribi offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Our pricing models are as flexible as marketing departments need to be. Visit our Pricing page https://oribi.io/pricing or contact us at [email protected]

    Oribi has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Oribi supports the following languages:

    English

    Oribi supports the following devices:

    We do not have any information about what integrations Oribi has

    Oribi offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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