About Oribi

Turn your data into action. Grow your business by optimizing your sales funnel and allocating your marketing budget effectively.

Thousands of Oribi users reduce cart abandonment issues and glean actionable data about where and why visitors leave; they can view all their key metrics, trends, and marketing budgets in one dashboard, improve Facebook and Google-paid campaigns by sending data from Oribi to these platforms in a single click, and credit every single marketing activity, from paid campaigns to newsletters or content, and know exactly how each one contributes to sales.

Key benefits of Oribi

  • Revenue & Channel Analysis: Know exactly how much revenue you generate on every marketing dollar spent.

  • Funnels: Know when and where visitors drop out, even across domains, and how to prevent it.

  • Correlations: See how certain pages, actions, or content correlate with your sales.

  • Insights & Trends: See how you did compared to an average week, last week, or the same time last year.

  • Improve your Facebook and Google campaigns: Send data from Oribi to FB and Google in just one click to create stronger audiences, more powerful lookalikes, and smarter objectives.

  • Individual Customer Journeys: Follow specific visitors and see every action they perform on your site.

  • Full Marketing Attribution: Do your customers buy on the fourth visit? No problem. Know how to credit each channel and action.

  • Custom Reports: Get daily/weekly summaries to show your peers and managers how you just increased your conversion rates.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, Germany, United Kingdom, United States

    Supported Languages

    English

    Images

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    Features

    Total features of Oribi: 57

    • Action Management
    • Activity Tracking
    • Alerts / Escalation
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Attribution Modeling
    • Audience Targeting
    • Behavioral Analytics
    • Campaign Analytics
    • Campaign Tracking
    • Channel Attribution
    • Channel Management Software
    • Collaboration Tools
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Activity Tracking
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Dashboard Software
    • Data Discovery Software
    • Data Import/Export
    • Data Visualization Software
    • Email Marketing Software
    • Event Logs
    • Event Tracking
    • Event Triggered Actions
    • For Mobile
    • For Websites
    • Goal Setting / Tracking
    • Multi-Campaign
    • Multi-Touch Attribution
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics Software
    • Prioritization
    • Real Time Monitoring
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Resource Management Software
    • Self Service Data Preparation
    • Self-service Analytics
    • Social Media Monitoring Software
    • Storytelling
    • Time on Site Tracking
    • Trend Analysis
    • Usability Testing
    • User Interaction Tracking
    • User Journeys
    • User Research Analysis
    • Visitor Tracking
    • Visual Analytics
    • Web Traffic Reporting
    • Website Analytics

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    Reviews

    Overall rating

    4.6 /5
    (17)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.8/5
    Customer Support Software
    4.4/5

    Already have Oribi?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 17
    Randy H.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Do something with your data

    Reviewed on 2019-08-28

    They make me feel like a partner in my business that wants me to succeed

    They make me feel like a partner in my business that wants me to succeed

    Pros

    Oribi makes it easy to connect all the different cloud services I'm using and get a full overview of the user experience/journey from discovery to superfan.

    DATA is the most valuable asset you have as a business and tracking doesn't help you move forward. Oribi allows me to take action and show me what channels convert and which don't.

    Cons

    The start-up price is high and there is no free option to get started besides the 14-day trial.

    So, before you start, make sure you have the website, product and funnel ready so that you can directly implement, track and optimize.

    Response from Oribi

    Thank you Randy! We work hard to make sure our users' businesses will succeed and get results with Oribi, and we're happy to hear we hit the mark for you. We are also happy to offer demo calls where we show our users the ROI they will get with Oribi!

    Tom A.
    Overall rating
    • Industry: Building Materials
    • Company size: 501-1,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Outstanding value for money

    Reviewed on 2019-09-23

    At Eurocell we have quite a unique business structure with multiple routes to market. As such we...

    At Eurocell we have quite a unique business structure with multiple routes to market. As such we have several different customer types who all use the website differently. Oribi helps us track how these's different customers use our websites and gives us valuable information to continue to tailor and improve the website.

    Pros

    The value for money with this software is amazing. We'd been looking for behavioural analytics software for some time but always been priced out by the high costs. Oribi fit perfectly into our modest budget and was incredibly easy to set up and use.

    Cons

    The only real downside is the limited reporting Oribi offers. You can only report in a pdf document from the reporting section, which can be limiting in terms of what data you can include and exclude. Ideally I'd like to be able to export to .csv or .xls formats across the various pages depending on what I'm looking at. I've also had some issues with the dashboard not being able to load certain reports or visitor journeys. However when I've raised these the support team have responded very quickly and we're incredibly helpful.

    Response from Oribi

    Thanks so much for your review, Tom. We thrive to improve in several mechanisms where reporting is one of them. In the past months we did include several additions and improvements to the reporting to have these more flexible to the user needs. We will continue invest in this area in the coming months as well

    Charles U.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2-10 Employees
    • Used Other for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    oribi reviews

    Reviewed on 2021-02-07

    I first had the the name Oribi from a friend, when I asked of the best analytics tool to use for my...

    I first had the the name Oribi from a friend, when I asked of the best analytics tool to use for my new site, oribi really provided me what I was looking for.

    Pros

    It was lovely using oribi for my web analytics, it was easy to use and provided me many insights for my decision making.

    Cons

    I never really noticed any cons at all, though there wasn't any need contacting customer service, but I have to rate Oribi's customer service 5/5 because they made everything easy to get along.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    Not Really For B2B

    Reviewed on 2020-05-20

    Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so...

    Meh.. the company overprices for a mediocre tool that is heavy on its look and UI. Ut not so functional at the agency level.

    Pros

    What I like is they have an easy to read funnel, correlation between behaviors and just a very easy to read analytics that is packed with graphics that can be pulled onto a deck

    Cons

    This is not even close to other 3rd party analytics tools for the same price, its an upgraded Hotjar at best. While its useful for its look its pretty shallow for its ability to do much else. It can’t handle things like call tracking or keywords. If u get this u will still need to pair it will google analytics especially if your in B2B where inbound keyword tracing and call tracking are important.

    Response from Oribi

    Thanks for your honest reply here. We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market.
    In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

    Rebecca T.
    Overall rating
    • Industry: Real Estate
    • Company size: 51-200 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Great - But Missing Some Key Functionality

    Reviewed on 2019-09-23

    For the most part good, very responsive to questions. Just wish there was more functionality that...

    For the most part good, very responsive to questions. Just wish there was more functionality that would make it easier to get more key insights.

    Pros

    It is mostly user friendly and very easy to see actionable insights.

    Cons

    There's some key functionality that isn't developed yet. Being able to change the sort value, see pages after the query string when our product pages are built off search strings instead of hard coded URLs. We can't see what drove traffic to a specific product. We can't use filters to exclude URL parameters. We wanted to use this as a replacement for Google Analytics while we do a complete cleanup of that account, but we have to use it in tangent because it just isn't as robust even for day to day use.

    Response from Oribi

    Thanks for your honest reply here, Rebecca.
    We believe we solve many marketing dilemmas to many organizations such as companies, eCommerce or Marketing agencies who look to understand their users' journey and how to constantly improve it to create more business/ revenue. We get a lot of product requests from the field where we try to tie it to what the majority of the audience request, doing our best not to tailor it to a specific segment or a market.
    In regards to the comparison with Google Analytics - we do not look to replace Google Analytics, but we are a "must have" solution for marketers who look to do more with their analytics. We provide with much more insights than total # of visitors or page views, in a quick and easy way, without needing developers involved.

    Showing 5 reviews of 17 Read all reviews

    Oribi FAQs

    Below are some frequently asked questions for Oribi.

    Oribi offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Our pricing models are as flexible as marketing departments need to be. Visit our Pricing page https://oribi.io/pricing or contact us at [email protected]

    We do not have any information about Oribi features

    Oribi has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Oribi supports the following languages:

    English

    Oribi supports the following devices:

    We do not have any information about what integrations Oribi has

    Oribi offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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