About Drip

Drip has helped thousands of growing ecommerce brands take their marketing to the next level. We unleash the power of your customer data to deliver perfectly personalized email and SMS marketing strategies that work - like targeting customers on what they buy, browse, and click across your store.

With pre-built playbooks like welcome series, abandoned cart, and post-purchase emails, you can quickly engage your customers wherever they are in their journey with your brand.

Want to email people who bought organic face cream last year? Or viewed that cat halloween costume? With Drip’s segmentation you can target customers with content that is super relevant to how they interact with your business.

Drip works seamlessly with ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento so you can drive more sales with less effort.

Sign-up for a free trial today - no credit card required.

Pricing starting from:

US$19.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Drip

  • Unleash the power of your customer data with ecommerce integrations that pull in your customer data to power marketing strategies that work - like targeting customers on what they buy, browse, and click across your store.

  • Segment everyone and personalize everything with pre-built segments that update automatically, allowing you to target customers with super granular and personalized content.

  • Get access to our pre-built ecommerce playbooks proven to drive more revenue, like welcome series, abandoned cart, and post-purchase emails.

  • Find insights and guidance that keeps your business growing by telling you what’s working, what needs to improve, and where to find your next revenue opportunity.

  • Devices

    Business size

    S M L

    Markets

    Austria, Australia, Belgium, Canada, Switzerland and 5 others, Denmark, Finland, Norway, Sweden, United States

    Supported Languages

    English

    Pricing starting from:

    US$19.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
    Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
    Drip Software - Product Recommendations - Tailor every email with personalized product recommendations.
    Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.
    View 5 more
    Drip video
    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance. Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business. Drip Software - Product Recommendations - Tailor every email with personalized product recommendations. Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.

    Features

    Total features of Drip: 67

    • AB Testing
    • API
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Engagement Tracking
    • Event Triggered Actions
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • List Management
    • Marketing Automation Software
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Performance Metrics
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Social Promotion
    • Subscriber Management
    • Subscription Management Software
    • Tagging
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • Workflow Management Software

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    Reviews

    Overall rating

    4.4 /5
    (161)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.0/5
    Customer Support Software
    4.2/5

    Already have Drip?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 161
    Chetan A.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Drip Is A Great Email Marketing Software

    Reviewed on 2021-07-12

    It was a nice overall experience with the Drip. My team used this tool as the best source of our...

    It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

    Pros

    We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

    Cons

    It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

    Alternatives Considered

    Moosend, AWeber, GetResponse and Sendlane

    Reasons for Choosing Drip

    It's the most appropriate, and we liked the tool features and dashboard.

    Reasons for Switching to Drip

    We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way!
    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    So many possibilities with Shopify

    Reviewed on 2019-07-29

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our...

    Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

    Pros

    If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

    Cons

    The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send.

    I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

    Alternatives Considered

    Klaviyo

    Reasons for Choosing Drip

    Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.

    Switched From

    Mailchimp

    Reasons for Switching to Drip

    We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!
    Eugen P.
    Overall rating
    • Industry: E-Learning
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    State of Drip - post LeadPages acquisition

    Reviewed on 2018-11-08

    Drip used to be great. Really great. I've been with them since the very early days and I never had...

    Drip used to be great. Really great. I've been with them since the very early days and I never had any problems. Plus, their support was excellent.
    Unfortunately, after the LeadPages acquisition, things started getting progressively worse. Not right away, but slowly, automation started failing, workflows would get stuck, or simply not fire for no particular reason, etc. And support times got slowly worse until the crazy point we're at today, with support getting back with feedback after more than a week almost each and every time.
    I never thought I'd be writing a negative review for Drip of all things. But, here I am, planning my migration.

    Pros

    The automation is top-notch. When it works.

    Cons

    The automation simply doesn't work all the time. For now particular reason, workflows get stuck, or just don't fire. Tags get applied twice.
    And support is, well, they're just not there. The support wait-times on my last few issues was litteraly always 8-9 days until the first answer from them.

    Response from Drip

    Hello, Eugen,

    Thanks for putting your trust in Drip these past few years and for taking the time to tell us about your experience.

    The truth is that we¿ve been growing pretty quickly this past year, and our own growth kind of outgrew our support britches for a little while. That being said, we¿ve been busy expanding our support squad. While support had previously been offered from 9 am ¿ 5 pm, M¿F, we¿re now helping people an extra 20 hours per week from 7 am ¿ 7 pm, M¿F.

    This has cut our support response time significantly, and our No. 1 aim is to help answer everyone¿s questions well within the 24-hour mark. We don¿t ever want people to feel like they¿ve been left hanging, and we¿re sorry you¿ve felt some pangs as we grow.

    We haven¿t been seeing any issues on our end in regard to automations working, but we¿re hoping that we¿ll be better able to answer your concerns with our extended support.

    Thanks again for your review and for riding along with us as we grow.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    A good ecommerce email system, but not without some flaws

    Reviewed on 2020-08-23

    Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

    Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

    Pros

    Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

    Cons

    The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

    Steven H.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A big jump forward in my business!

    Reviewed on 2021-03-02

    Excellent. I need data to survive and I need to know what my customers are looking at. I can...

    Excellent. I need data to survive and I need to know what my customers are looking at. I can segment things, see which headlines work best, and give my customers a better product.

    Pros

    Numbers don't lie. Data is king, and Drip gets me the data I need to reach my audience, particularly as an established business with a large email list. The bigger you are, the easier things run through Drip.

    Cons

    It takes some getting used to when creating workflows and automations, but it's no more difficult to use than any other product out there.

    Showing 5 reviews of 161 Read all reviews

    Drip FAQs

    Below are some frequently asked questions for Drip.

    Drip offers the following pricing plans:

    Pricing is based on the size of your list. Consult Drip's website for specific pricing options.

    Drip has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Drip supports the following languages:

    English

    Drip supports the following devices:

    Drip integrates with the following applications:

    1ShoppingCart, Acuity Scheduling, Authorize.Net, Automate.io, BigCommerce, BigMarker, Bonjoro, Calendly, Call Loop, Chargify, ClickFunnels, Close, Continually, ConvertFlow, Crowdcast, CustomerLabs CDP, Deadline Funnel, Demio, Drift, E-junkie, EasyWebinar, Eventbrite, FastSpring, Fomo, GoSquared, Gravity Forms, Hello Bar, Inkit, Insightly, Insightly Marketing, InstaPage, Instapage, Integromat, Involve.me, Justuno, Kajabi, KickoffLabs, LandingCube, Leadpages, LeadsBridge, Magento Commerce, MailOptin, MemberPress, NeverBounce, Operations Hub, OptinMonster, Optingun, Outgrow, Oviond, PayPal, Pipedrive, Podia, Poptin, Privy, Privy, QuickEmailVerification, Recart, Recurly, RightMessage, Salesforce Sales Cloud, SamCart, SegMetrics, Segment, SendOwl, Shift4Shop, Shopify, Shopify Plus, SproutVideo, Stamped.io, Stripe, Sumo, Survicate, Textiful, ThriveCart, Typeform, Unbounce, VYPER, ViralSweep, WebinarJam, Wicked Reports, Wisepops, WishList Member, Wistia, WooCommerce, Yotpo, Zapier, Zipify Pages, accessally, mailfloss

    Drip offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

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