About Leadfeeder

Leadfeeder is a cloud-based tool which identifies website visitors from Google Analytics data, and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes, and is priced based on the number of unique companies visiting the website.

Users are automatically notified by email when one of their target companies visits the site, enabling timely follow-ups. Leads are automatically scored, and the most promising are positioned at the top of the lead list, prioritizing users’ workloads. Leads can be filtered using a range of criteria, such as location, source, or browsing behavior, and segmented into feeds. Any companies which users are not interested in, can be hidden from Leadfeeder, and are removed from the monthly quota.

Leadfeeder integrates with a range of CRM (customer relationship management) systems, including Pipedrive, Salesforce, Zoho, and WebCRM, and automatically adds new visitors to the sales pipeline and updates lead records with a note anytime a lead revisits the website. Integration with MailChimp allows users to view the browsing behavior of email recipients, and LinkedIn connections let users identify their contacts at each company. Browsing behavior and visited pages are tracked automatically, and users can also view the search terms which originally led the company to their website.

Pricing starting from:

US$63.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Leadfeeder

  • Users are automatically sent email alerts when important leads visit the website, enabling timely follow-ups.

  • Native integrations with CRM systems allows the automatic updating of lead records when existing leads revisit the site, and the inclusion of new visitors to the sales pipeline.

  • Users can search for companies in Leadfeeder to see their full browsing history, including which search terms brought them to the site, and which pages they have visited.

  • Leads can be filtered and segmented into different feeds based on a range of criteria, such as form completions, or browsing behavior.

  • Leads are automatically scored by Leadfeeder, and the most promising leads are surfaced at the top of the lead list, prioritizing users’ workloads.

  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Australia, Belgium, Canada, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, Israel, Italy, Netherlands, Norway, New Zealand, Sweden, Singapore, United States

    Supported Languages

    English

    Pricing starting from:

    US$63.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Leadfeeder Software - See which companies and people are visiting your website.
    Leadfeeder Software - Know what pages on your website they visit and what marketing campaigns sent them there.
    Leadfeeder Software - Set up email or Slack alerts and get notified when target companies visit your website.
    Leadfeeder Software - Integrate with the CRM and marketing automation tools you already use.
    View 5 more
    Leadfeeder video
    Leadfeeder video
    Leadfeeder Software - See which companies and people are visiting your website. Leadfeeder Software - Know what pages on your website they visit and what marketing campaigns sent them there. Leadfeeder Software - Set up email or Slack alerts and get notified when target companies visit your website. Leadfeeder Software - Integrate with the CRM and marketing automation tools you already use.

    Features

    Total features of Leadfeeder: 56

    • API
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • B2B Lead Generation
    • Behavior Tracking
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Channel Attribution
    • Contact Database
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Dashboard Software
    • Data Import/Export
    • Email Alerts
    • Email Management Software
    • Email Marketing Software
    • Email Tracking Software
    • Engagement Tracking
    • Goal Setting / Tracking
    • Intent Data
    • Interaction Tracking
    • Keyword Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Database Integration
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Notifications
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • Lead Verification/Validation
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Pipeline Management
    • Prioritization
    • Prospecting Tools
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Site Search Tracking
    • Social Media Integration
    • Source Tracking
    • Target Account Identification
    • Third Party Integrations
    • Time on Site Tracking
    • User Interaction Tracking
    • Visitor Tracking
    • Web Traffic Reporting
    • Website Analytics

    Alternatives

    Visitor Queue

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    3.7
    #2 Alternative to Leadfeeder
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    Marketing 360

    4.6
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    EngageBay

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    Reviews

    Overall rating

    4.3 /5
    (94)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.5/5

    Already have Leadfeeder?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 94
    Anthony M. Anthony M.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Our secret sales weapon!!

    Reviewed on 2019-07-25

    Pros

    Leadfeeder provides accurate data of visitors to our site. I really enjoy understanding the user's behavior across all of our content. The Hubspot integration is vital for our sales team. I usually start with reaching out on LinkedIn to leadership at the prospects we see.

    Cons

    Can't think of anything!! Keep on improving what you already have.

    Robert E. Robert E.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    An excellent product to increase our marketing output

    Reviewed on 2021-05-25

    The process was extremely easy. From the moment I set up the trial I never had a problem getting an...

    The process was extremely easy. From the moment I set up the trial I never had a problem getting an answer to any questions or issues that I had. Additionally, the integration with my crm couldn't have been easier. It was point and click.

    Pros

    The ease of use. This program is very intuitive to use. Additionally I like how robust the custom feeds feature is. I can set up any number of feeds from repeat visitors to how they actually came to our website (google cpc, bing cpc, organic, etc.)

    Cons

    As of right now there is nothing that I do not like about this software. I can not begin to emphasize how easy this program is to use.

    Alternatives Considered

    Lead Forensics

    Reasons for Switching to Leadfeeder

    The key factor was price. LeadFeeder came in at half the price and they do not charge for crm integrations the way Lead Forensics does.
    Dinakar S. Dinakar S.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 6.0 /10

    The bridge between cold and warm leads

    Reviewed on 2021-09-25

    When we're cold emailing we are dealing with a cold audience who have never heard of us. When we're...

    When we're cold emailing we are dealing with a cold audience who have never heard of us. When we're sending emails to our existing users/email subscribers, there's a chance we may send too many emails and annoy them.

    But Leadfeeder is the sweet spot in between. The leads are not cold because they visited our product. They're technically not warm because they haven't reached out to us. We can take the next step to initiate conversation and hear what their needs are to help them make better decisions.

    Pros

    Leadfeeder overall is easy to use. Integrating with our site was easy too. It was just a few lines of code our developers had to add. We did it in less than 5 minutes.

    Bing to find who's visiting our product and then reaching out them has been so impactful for us. Some people simply leave because their questions and concerns weren't answered. Leadfeeder is our second chance to make a good impression.

    Cons

    Prospecting tools are not important (because we use seperate tools for that) but still, that could be improved. For instance, based on the leads we get, Leadfeeder can show us similar companies/leads that are similar to the current leads' parameters. This will help us find more potential customers for our business. Due to the similarity they'll more likely be interested in our work.

    Gayla W. Gayla W.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    We use Leadfeeder to see who's been visiting out site.

    Reviewed on 2018-05-22

    Pros

    I didn't set it up and I'm not an admin but, as a member of the marketing team, I get an email that tells me who visited the site. It's simple to use and happens automatically.

    Cons

    It could be the plan level or the way we have it configured but all it tells me is the company that visited. It would be helpful if there was other firmographic and behavioral data included about the visitor: job title, how long they stayed on the site, pages visited, etc. Our careers page gets a lot of traffic so we want to weed those visitors out of our marketing efforts.

    Verified Reviewer
    Overall rating
    • Industry: Information Services
    • Company size: 201-500 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Turn your anonymous website traffic into identifiable companies

    Reviewed on 2021-10-05

    Get more insight into your website visitors and pass along those qualified leads to your sales...

    Get more insight into your website visitors and pass along those qualified leads to your sales team. It also helps marketing out with understanding where your visitors are coming from and which content they engage with.

    Pros

    It's easy to install the script to your website to instantly start seeing who is visiting your site. While Google Analytics is great for quantifying your traffic, Leadfeeder adds more context to your data and shows you who is on your site. It's a great tool for lead generation since you can see how they came across your site, what pages they visited, and contacts within that company that you can reach out to.

    Cons

    The price is expensive. The pricing model is based upon the number of leads Leadfeeder finds for you, but not all of them are considered qualified leads.

    Showing 5 reviews of 94 Read all reviews

    Leadfeeder FAQs

    Below are some frequently asked questions for Leadfeeder.

    Leadfeeder offers the following pricing plans:

    14-day free trial, no credit card or code installation required. Pricing is based on the number of unique company leads generated monthly. Up to 100 unique companies: $63/month 101-200 unique companies: $79/month 201-400 unique companies: $135/month 401-700 unique companies: $189/month 701-1000 unique companies: $239/month 1001-2000 unique companies: $309/month 2001-3000 unique companies: $429/month 3001-5000 unique companies: $599/month 5000+ unique companies: Contact Us

    Leadfeeder has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Leadfeeder supports the following languages:

    English

    Leadfeeder supports the following devices:

    Leadfeeder integrates with the following applications:

    ActiveCampaign, Google Analytics, Google Data Studio, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, LinkedIn for Business, Mailchimp, Pipedrive, Salesforce Sales Cloud, Slack, Zapier, Zoho CRM, webCRM

    Leadfeeder offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

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