About Leadfeeder

Leadfeeder is a cloud-based tool which identifies website visitors from Google Analytics data, and generates sales leads from visitors. The system is suitable for B2B businesses of all sizes, and is priced based on the number of unique companies visiting the website.

Users are automatically notified by email when one of their target companies visits the site, enabling timely follow-ups. Leads are automatically scored, and the most promising are positioned at the top of the lead list, prioritizing users’ workloads. Leads can be filtered using a range of criteria, such as location, source, or browsing behavior, and segmented into feeds. Any companies which users are not interested in, can be hidden from Leadfeeder, and are removed from the monthly quota.

Leadfeeder integrates with a range of CRM (customer relationship management) systems, including Pipedrive, Salesforce, Zoho, and WebCRM, and automatically adds new visitors to the sales pipeline and updates lead records with a note anytime a lead revisits the website. Integration with MailChimp allows users to view the browsing behavior of email recipients, and LinkedIn connections let users identify their contacts at each company. Browsing behavior and visited pages are tracked automatically, and users can also view the search terms which originally led the company to their website.

Pricing starting from:

US$63.00/month

  • Free Trial
  • Free Version
  • Subscription
View Pricing Plans

Key benefits of Leadfeeder

  • Users are automatically sent email alerts when important leads visit the website, enabling timely follow-ups.

  • Native integrations with CRM systems allows the automatic updating of lead records when existing leads revisit the site, and the inclusion of new visitors to the sales pipeline.

  • Users can search for companies in Leadfeeder to see their full browsing history, including which search terms brought them to the site, and which pages they have visited.

  • Leads can be filtered and segmented into different feeds based on a range of criteria, such as form completions, or browsing behavior.

  • Leads are automatically scored by Leadfeeder, and the most promising leads are surfaced at the top of the lead list, prioritizing users’ workloads.

  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Australia, Belgium, Canada, Germany and 14 others, Denmark, Spain, Finland, France, United Kingdom, Ireland, Israel, Italy, Netherlands, Norway, New Zealand, Sweden, Singapore, United States

    Supported Languages

    English

    Pricing starting from:

    US$63.00/month

    • Free Trial
    • Free Version
    • Subscription
    View Pricing Plans

    Images

    See which companies and people are visiting your website.
    Know what pages on your website they visit and what marketing campaigns sent them there.
    Set up email or Slack alerts and get notified when target companies visit your website.
    Integrate with the CRM and marketing automation tools you already use.
    View 5 more
    Leadfeeder video
    Leadfeeder video
    Leadfeeder screenshot: See which companies and people are visiting your website. Leadfeeder screenshot: Know what pages on your website they visit and what marketing campaigns sent them there. Leadfeeder screenshot: Set up email or Slack alerts and get notified when target companies visit your website. Leadfeeder screenshot: Integrate with the CRM and marketing automation tools you already use.

    Features

    Total features of Leadfeeder: 55

    • API
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Behavior Tracking
    • CRM Software
    • Campaign Management Software
    • Channel Attribution
    • Channel Management Software
    • Collaboration Tools
    • Contact Database
    • Contact Management Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Dashboard Software
    • Data Import/Export
    • Email Alerts
    • Email Management Software
    • Email Marketing Software
    • Engagement Analytics
    • Goal Setting / Tracking
    • Historical Reporting
    • Historical Trend Analysis
    • Interaction Tracking
    • Keyword Tracking
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Database Integration
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Notifications
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • Lead Verification/Validation
    • Multiple Site Management
    • Pageview Tracking
    • Performance Management
    • Performance Metrics
    • Pipeline Management
    • Prioritization
    • Prospecting Tools
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Site Search Tracking
    • Social Media Integration
    • Source Tracking
    • Target Account Identification
    • Time on Site Tracking
    • User Interaction Tracking
    • Visitor Tracking
    • Website Analytics

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    Reviews

    Overall rating

    4.3 /5
    (89)
    Value for Money
    4.1/5
    Features
    4.2/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.5/5

    Already have Leadfeeder?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 89
    Anthony M.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Our secret sales weapon!!

    Reviewed on 2019-07-25

    Pros

    Leadfeeder provides accurate data of visitors to our site. I really enjoy understanding the user's behavior across all of our content. The Hubspot integration is vital for our sales team. I usually start with reaching out on LinkedIn to leadership at the prospects we see.

    Cons

    Can't think of anything!! Keep on improving what you already have.

    Karen C.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Beyond traditional analytics - the best tool to see which content is

    Reviewed on 2020-09-18

    Pros

    Leadfeeder lets you see the specific pages that companies visited. This has been proven extremely valuable to our team who can now gauge which type of content is performing the best. We can track user/company behavior as they move through our website. We can also see for how long they stayed on a certain page and where they came from (direct, referral, google, etc.).

    Cons

    Pricing gets a little tricky when you have multiple domains under just one company. Additionally, due to a change in Google Analytics’ privacy policy there were some changes to Leadfeeder too.

    Gayla W.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    We use Leadfeeder to see who's been visiting out site.

    Reviewed on 2018-05-22

    Pros

    I didn't set it up and I'm not an admin but, as a member of the marketing team, I get an email that tells me who visited the site. It's simple to use and happens automatically.

    Cons

    It could be the plan level or the way we have it configured but all it tells me is the company that visited. It would be helpful if there was other firmographic and behavioral data included about the visitor: job title, how long they stayed on the site, pages visited, etc. Our careers page gets a lot of traffic so we want to weed those visitors out of our marketing efforts.

    Verified Reviewer
    Overall rating
    • Industry: Human Resources
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    We use Lead Feeder to track who is visiting our site and what pages they are looking at.

    Reviewed on 2018-03-07

    Information that helps us determine if our marketing efforts are effective. We have been able to...

    Information that helps us determine if our marketing efforts are effective. We have been able to track site visitors through the entire sales process using the information from Lead Feeder.

    Pros

    What I like most about Lead Feeder is how easy it is to see what pages site visitors are visiting the most. It also shows how long they are on the page. This information helps us determine if our content marketing strategies are working. We use the visitor information provided by Lead Feeder to determine if we are reaching the industries we most want to reach. It's also great that Lead Feeder provides some contact information for the visitors on our site. We have been able to make a few connects throughout the marketing process that have converted into sales.

    Cons

    Setting up filters is a little challenging with Lead Feeder. Especially when filtering out information we do not want to see or pay for as a lead. We would like to filter out a lot of the international results we are seeing as leads. Visitors from those countries are not our target market, so we filter out their information to avoid paying for it as an unqualified lead. I have to manually set up a filter for each country that I want to block from our leads information. It would be easier if I could just select a filter that blocks international traffic with just one click.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    See who is visiting your website

    Reviewed on 2020-08-23

    Unfortunately, shortly after we rolled this out, covid-19 hit and everyone started working from...

    Unfortunately, shortly after we rolled this out, covid-19 hit and everyone started working from home. This makes LeadFeeder a bit obsolete for us.

    Pros

    With a simple snippet of code, you can unlock the businesses that are visiting your website even when they don't fill out a contact form. This tool gives you good data in an easy to use dashboard that also provides extra insights into those companies. Great tool for your sales team or just for better understanding who is reading your content.

    There are nice filtering options available to prevent unwanted data from entering your reports.

    Cons

    As with any of these reverse IP lookup type tools, you don't ever find out exactly who is visiting your website.

    Showing 5 reviews of 89 Read all reviews

    Leadfeeder FAQs

    Below are some frequently asked questions for Leadfeeder.

    Leadfeeder offers the following pricing plans:

    • Starting from: US$63.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    14-day free trial, no credit card or code installation required. Pricing is based on the number of unique company leads generated monthly. Up to 100 unique companies: $63/month 101-200 unique companies: $79/month 201-400 unique companies: $135/month 401-700 unique companies: $189/month 701-1000 unique companies: $239/month 1001-2000 unique companies: $309/month 2001-3000 unique companies: $429/month 3001-5000 unique companies: $599/month 5000+ unique companies: Contact Us

    We do not have any information about Leadfeeder features

    Leadfeeder has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Leadfeeder supports the following languages:

    English

    Leadfeeder supports the following devices:

    Leadfeeder integrates with the following applications:

    ActiveCampaign, Google Analytics, Google Data Studio, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, LinkedIn for Business, Mailchimp, Pipedrive, Salesforce Sales Cloud, Slack, Zapier, Zoho CRM, webCRM

    Leadfeeder offers the following support options:

    Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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