
About bLoyal
bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.
bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.
bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and rewards balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt-in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to bLoyal
Key benefits of bLoyal
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Australia, Canada, Spain, United Kingdom, Ireland , Mexico, Netherlands, Panama, United States and 4 others
Supported Languages
English
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to bLoyal
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Features
Total features of bLoyal: 44
Alternatives
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FiveStars

Preferred Patron Loyalty

Reviews
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- Industry: Information Technology & Services
- Company size: 2-10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Intuitive and easy to use application. Staffs are very easy to work with.
Reviewed on 10/5/2022
Good
Good
Pros
We had a good experience working with bLoyal. The software is intuitive and easy to use. [SENSITIVE CONTENT] is experienced, knowledgeable, and very easy to work with. Highly recommend.
Cons
There are many features contained in many different versions of the software so it was rather difficult to choose the right one.
- Industry: Wine & Spirits
- Company size: 11-50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Expensive & Frustrating Setup but Good Software Overall
Reviewed on 7/22/2019
We decided to transition to bLoyal primarily because it made managing wine club so much easier and...
We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers.
However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.
Pros
bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.
Cons
It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.
Alternatives Considered
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Nexternal- Industry: Retail
- Company size: 2-10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Stay away from this awful company
Reviewed on 8/6/2021
Please avoid doing business with this company.
I was promised the moon and they fell short on many...
Please avoid doing business with this company.
I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not intuitive in the least). They did, but they left many things out and got many things wrong which resulted in me having to figure out how to fix it. Reaching out to customer service was awful with stretches of WEEKS before I'd get a reply or any help whatsoever. They would send me cryptic ways of fixing things when it would have been so much better for them to just fix it themselves. There program caused multiple integration issues with Korona and caused me to not be able to use many of the wonderful functions such as coupons and promos. bLoyal didn't record many customer sales and therefore I lost several customers who felt duped because they didn't accrue their free product when they were supposed to. bLoyal was very blase' about the whole situation. Horrible excuses when things didn't work. I had this account for over a year when all of a sudden I notice my rate went up. I reached out to them and they told me that because I had something attached on the back end that I never used, they were charging me for that thing that was not even connected. They did refund me for that and
Pros
Extensive reporting features with tons of information.
Cons
Customer service takes forever.
Reports are difficult to figure out.
They changed my subscription rate several times.
They often place blame on my POS company for their applications failures.
They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong.
- Industry: Wine & Spirits
- Company size: 51-200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 0.0 /10
Please look elsewhere. This software and the team behind it are Terrbile.
Reviewed on 5/19/2022
Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged...
Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.
Pros
It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.
Cons
The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice.
The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information.
Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations.
- Used for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 2.0 /10
innovative product but shady support and management practices
Reviewed on 6/10/2018
Pros
Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.
Cons
Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.
bLoyal FAQs
Below are some frequently asked questions for bLoyal.Q. What type of pricing plans does bLoyal offer?
bLoyal offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Available
bLoyal´s monthly cost is designed to allow businesses of any size to take advantage of the most versatile loyalty platform on the market. Our fees are calculated by the following factors: Editions + Integrations + Plugins + Open APIs Editions Pricing: Core: $29 per device, per month Pro: $39 per device, per month Marketer: $59 per device, per month Executive: $69 per device, per month Setup and usage costs may apply.
Q. Who are the typical users of bLoyal?
bLoyal has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does bLoyal support?
bLoyal supports the following languages:
English
Q. Does bLoyal support mobile devices?
bLoyal supports the following devices:
Q. What other apps does bLoyal integrate with?
bLoyal integrates with the following applications:
Clover, Datasym POS, KORONA, LSRetail, NCR Counterpoint, RMH Store, Shopify, WooCommerce, WordPress
Q. What level of support does bLoyal offer?
bLoyal offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support
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