bLoyal

About bLoyal

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.

bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and rewards balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt-in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.


Key benefits of bLoyal

  • Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

  • Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

  • The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

  • Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

  • Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.

  • Images

    bLoyal Software - Engage your customers in-store, online, via email or text in real-time during their full lifecycle. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
    bLoyal Software - In bLoyal, users can control loyalty programs, promotions, and pricing rules
    bLoyal Software - Pricing rules can be customized to only apply to members of specific loyalty programs
    bLoyal Software - Fixed price promotions, percentage discounts, and dollar amount discounts are supported
    bLoyal Software - Product promotions can be created to offer discounts on specific products or ranges
    bLoyal Software - Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions
    bLoyal Software - Users have control over the value of points, which products are eligible, how the rewards are delivered, and more
    bLoyal Software - Custom coupons can be created to reward customers
    bLoyal Software - Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more
    bLoyal Software - Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons
    bLoyal Software - The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more
    View 11 more
    bLoyal Software - Engage your customers in-store, online, via email or text in real-time during their full lifecycle. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
    bLoyal Software - In bLoyal, users can control loyalty programs, promotions, and pricing rules
    bLoyal Software - Pricing rules can be customized to only apply to members of specific loyalty programs
    bLoyal Software - Fixed price promotions, percentage discounts, and dollar amount discounts are supported
    bLoyal Software - Product promotions can be created to offer discounts on specific products or ranges
    bLoyal Software - Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions
    bLoyal Software - Users have control over the value of points, which products are eligible, how the rewards are delivered, and more
    bLoyal Software - Custom coupons can be created to reward customers
    bLoyal Software - Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more
    bLoyal Software - Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons
    bLoyal Software - The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more

    Not sure about bLoyal? Compare with a popular alternative

    bLoyal

    3.4 (8)
    VS.
    Most reviewed

    Starting Price

    No pricing found
    US$59.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    41
    120

    Integrations

    9
    11

    Ease of Use

    3.3 (8)
    4.5 (73)

    Value for Money

    2.7 (8)
    4.4 (73)

    Customer Service

    3.1 (8)
    4.8 (73)

    Alternatives

    Kangaroo

    4.6
    #1 Alternative to bLoyal
    Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive...

    vinSUITE

    2.8
    #2 Alternative to bLoyal
    vinSUITE is an online POS suite for wineries, bundling sales handling with eCommerce, CRM and marketing, website...

    FiveStars

    4.6
    #3 Alternative to bLoyal
    Need a better way to reach your customers? Fivestars is a custom loyalty automation platform that brings customers back...

    Lightspeed

    3.9
    #4 Alternative to bLoyal
    Improve efficiency and thrill customers! Your staff shouldn't be mired down by server failures, cumbersome paperwork,...

    Reviews

    Overall rating

    3.4 /5
    (8)
    Value for Money
    2.7/5
    Features
    3.6/5
    Ease of Use
    3.3/5
    Customer Support Software
    3.1/5

    Already have bLoyal?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 8
    Kevin
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Intuitive and easy to use application. Staffs are very easy to work with.

    Reviewed on 2022-10-05

    Good

    Good

    Pros

    We had a good experience working with bLoyal. The software is intuitive and easy to use. [SENSITIVE CONTENT] is experienced, knowledgeable, and very easy to work with. Highly recommend.

    Cons

    There are many features contained in many different versions of the software so it was rather difficult to choose the right one.

    Response from Bloyal

    Thank you for sharing your positive review of bLoyal! We're delighted to hear that our platform has met your needs. Your support means a lot to us and we're grateful for the opportunity to work with you. Please don't hesitate to reach out if there's anything we can do to further improve your experience. Thanks again for your review!

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Robust Loyalty Platform for Those Looking to Build a Strong Customer Retention Strategy

    Reviewed on 2023-04-20

    bLoyal is a powerful way to build a loyalty marketing programs. The ability to connect to most...

    bLoyal is a powerful way to build a loyalty marketing programs. The ability to connect to most major eCommerce and POS platforms lowers the barrier on enacting customizable consumer rewards programs. The platform is extremely customizable and supports points, frequent buyer, and subscription programs natively to ensure we're able to communicate the right message and right offer at the right time to each customer based on their journey.

    Pros

    If you're looking for a powerful loyalty marketing program that allows marketers to tap into the full power of customer retention marketing, this is it. It's got all the bells and whistles that marketers hope for and seems to expand weekly.

    Cons

    The setup and onboarding process can be a lot and is almost better tackled in pieces (which they were actually great about) I think this is mostly because they connected our website and our brick and mortar system. Plus, there's a lot of tools. That said, well worth it.

    Reasons for Switching to bLoyal

    Deeper product expertise and one-to-one support.

    Response from Bloyal

    Thank you for taking the time to share your thoughts on bLoyal! We're thrilled to hear that you find our loyalty platform to be a powerful tool for building a strong customer retention strategy. We look forward to continuing to support your business's loyalty marketing initiatives.

    Cristina
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Customer Service -Bloyal

    Reviewed on 2023-11-17

    Great experience with training and customer service. As I mentioned before [sensitive content...

    Great experience with training and customer service. As I mentioned before [sensitive content hidden] is the key to making Bloyal work, she makes it easy to use.

    Pros

    Bloyal is a great program; however, as an administrator working on the back end, bloyal can be a bit overwhelming. The only reason why we stayed with this program was because of [sensitive content hidden]. She is amazing. She always answers my calls; if she is busy, she ALWAYS returns my call. Goes above and beyond.

    Cons

    It was a lot to take in, but once I was trained and continued to use it, it got easier and easier.

    Response from Bloyal

    Thank you for your review! We're thrilled you find bLoyal great and appreciate your feedback on the learning curve. We're glad Kathleen Edwards has provided excellent service. If you have any further suggestions, feel free to reach out.

    Verified Reviewer
    Overall rating
    • Industry: Wine & Spirits
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Please look elsewhere. This software and the team behind it are Terrbile.

    Reviewed on 2022-05-19

    Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged...

    Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.

    Pros

    It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.

    Cons

    The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice.

    The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information.

    Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations.

    Heather
    Overall rating
    • Industry: Retail
    • Company size: 51–200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    bLoyal helps Business in Belize to Elevate their Customer Loyalty Program

    Reviewed on 2023-02-10

    [sensitive content hidden] have been exceptional to work with. They are responsive to my...

    [sensitive content hidden] have been exceptional to work with. They are responsive to my communications, quick to rectify issues, quick to provide me with meeting opportunities, quick to correct mistakes without question or push-back, open to supplying out-of-the box solutions to meet my business needs here in Central America. All our interactions have been professional and friendly. My bLoyal team really helps me to feel like they have my back and they are invested in helping my business to succeed and grow!

    Pros

    This platform has allowed us to create unique developments for our Customer Loyalty program that specifically meet our needs in our market. We operate one of the busiest service stations in the country and focus 99% of our marketing efforts on keeping our current customers happy so that they spread the word for us and continue to build our business!

    Cons

    The Director Platform design is outdated and a bit difficult to navigate, however, the functionality is solid. It took us as few tries to properly integrate the bLoyal developments into the Korona POS system to make them operational, but the bLoyal team worked very closely with us and Korona to get it fixed. There is a few-second time delay when the Korona has to act on a bLoyal action, which can be frustrating at the cashier on busy days.

    Response from Bloyal

    Thank you for taking the time to share your positive experience with bLoyal! We're committed to providing effective solutions to help businesses like yours succeed, and we appreciate your support.

    Showing 5 reviews of 8 Read all reviews

    bLoyal FAQs

    Below are some frequently asked questions for bLoyal.

    bLoyal offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    bLoyal´s monthly cost is designed to allow businesses of any size to take advantage of the most versatile loyalty platform on the market. Our fees are calculated by the following factors: Editions + Integrations + Plugins + Open APIs Editions Pricing: Core: $29 per device, per month Pro: $39 per device, per month Marketer: $59 per device, per month Executive: $69 per device, per month Setup and usage costs may apply.

    bLoyal has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    bLoyal supports the following languages:

    English

    bLoyal supports the following devices:

    bLoyal integrates with the following applications:

    Clover, Datasym POS, KORONA POS, LSRetail, NCR Counterpoint, RMH Store, Shopify, WooCommerce, WordPress

    bLoyal offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for bLoyal.