bLoyal

If you're looking for a powerful loyalty marketing program that allows marketers to tap into the full power of customer retention marketing, this is it. It's got all the bells and whistles that marketers hope for and seems to expand weekly.

The setup and onboarding process can be a lot and is almost better tackled in pieces (which they were actually great about) I think this is mostly because they connected our website and our brick and mortar system. Plus, there's a lot of tools. That said, well worth it.

It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.

The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice.

The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information.

Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations.

This platform has allowed us to create unique developments for our Customer Loyalty program that specifically meet our needs in our market. We operate one of the busiest service stations in the country and focus 99% of our marketing efforts on keeping our current customers happy so that they spread the word for us and continue to build our business!

The Director Platform design is outdated and a bit difficult to navigate, however, the functionality is solid. It took us as few tries to properly integrate the bLoyal developments into the Korona POS system to make them operational, but the bLoyal team worked very closely with us and Korona to get it fixed. There is a few-second time delay when the Korona has to act on a bLoyal action, which can be frustrating at the cashier on busy days.