About bLoyal

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth, and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.

bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and reward balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of bLoyal

  • Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

  • Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

  • The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

  • Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

  • Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Canada, United States

    Supported Languages

    English

    Pricing starting from:

    Not provided by vendor

    • Free Version
    • Free Trial
    • Subscription

    Images

    bLoyal Software - Engage your customers in-store, online, via email or text in real-time during their full lifecycle. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
    bLoyal Software - In bLoyal, users can control loyalty programs, promotions, and pricing rules
    bLoyal Software - Pricing rules can be customized to only apply to members of specific loyalty programs
    bLoyal Software - Fixed price promotions, percentage discounts, and dollar amount discounts are supported
    bLoyal Software - Product promotions can be created to offer discounts on specific products or ranges
    bLoyal Software - Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions
    bLoyal Software - Users have control over the value of points, which products are eligible, how the rewards are delivered, and more
    bLoyal Software - Custom coupons can be created to reward customers
    bLoyal Software - Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more
    bLoyal Software - Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons
    bLoyal Software - The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more
    View 11 more
    bLoyal Software - Engage your customers in-store, online, via email or text in real-time during their full lifecycle. Highly engaged customers buy more, promote more, and demonstrate more loyalty.
    bLoyal Software - In bLoyal, users can control loyalty programs, promotions, and pricing rules
    bLoyal Software - Pricing rules can be customized to only apply to members of specific loyalty programs
    bLoyal Software - Fixed price promotions, percentage discounts, and dollar amount discounts are supported
    bLoyal Software - Product promotions can be created to offer discounts on specific products or ranges
    bLoyal Software - Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions
    bLoyal Software - Users have control over the value of points, which products are eligible, how the rewards are delivered, and more
    bLoyal Software - Custom coupons can be created to reward customers
    bLoyal Software - Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more
    bLoyal Software - Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons
    bLoyal Software - The 360 Loyalty CRM includes a personalized profile for each customer, with details of their points balances, gift cards, purchases, and more

    Features

    Total features of bLoyal: 44

    • API
    • Activity Dashboard
    • Alerts/Notifications
    • Campaign Segmentation
    • Cellar Management
    • Customer Accounts
    • Customer Database
    • Customer History
    • Customer Profiles
    • Customer Segmentation
    • Customizable Branding
    • Discount Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Engagement Tracking
    • Gift Card Management
    • Incentive Management
    • Inventory Management Software
    • Inventory Tracking
    • Loyalty Cards
    • Loyalty Program
    • Member Portal
    • Membership Management Software
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multi-Location
    • Point of Sale (POS)
    • Promotions Management
    • QuickBooks Integration
    • Real Time Analytics
    • Real Time Monitoring
    • Real-time Updates
    • Referral Tracking
    • Reporting & Statistics
    • Rewards Management
    • SMS Marketing
    • Segmentation
    • Social Promotion
    • Third Party Integrations
    • Transaction History
    • Website Integration
    • Wine Club Management
    • eCommerce Management

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    Reviews

    Overall rating

    1.8 /5
    (4)
    Value for Money
    1.8/5
    Features
    2.3/5
    Ease of Use
    2/5
    Customer Support Software
    1.3/5

    Already have bLoyal?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 4 reviews of 4
    Oniqueh
    Overall rating
    • Industry: Wine & Spirits
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 7.0 /10

    Expensive & Frustrating Setup but Good Software Overall

    Reviewed on 2019-07-22

    We decided to transition to bLoyal primarily because it made managing wine club so much easier and...

    We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers.

    However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.

    Pros

    bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.

    Cons

    It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.

    Alternatives Considered

    Nexternal

    Switched From

    Nexternal
    Verified Reviewer
    Overall rating
    • Industry: Wine & Spirits
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Please look elsewhere. This software and the team behind it are Terrbile.

    Reviewed on 2022-05-19

    Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged...

    Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.

    Pros

    It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.

    Cons

    The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice.

    The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information.

    Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations.

    Rene'
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Stay away from this awful company

    Reviewed on 2021-08-06

    Please avoid doing business with this company.
    I was promised the moon and they fell short on many...

    Please avoid doing business with this company.
    I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not intuitive in the least). They did, but they left many things out and got many things wrong which resulted in me having to figure out how to fix it. Reaching out to customer service was awful with stretches of WEEKS before I'd get a reply or any help whatsoever. They would send me cryptic ways of fixing things when it would have been so much better for them to just fix it themselves. There program caused multiple integration issues with Korona and caused me to not be able to use many of the wonderful functions such as coupons and promos. bLoyal didn't record many customer sales and therefore I lost several customers who felt duped because they didn't accrue their free product when they were supposed to. bLoyal was very blase' about the whole situation. Horrible excuses when things didn't work. I had this account for over a year when all of a sudden I notice my rate went up. I reached out to them and they told me that because I had something attached on the back end that I never used, they were charging me for that thing that was not even connected. They did refund me for that and

    Pros

    Extensive reporting features with tons of information.

    Cons

    Customer service takes forever.
    Reports are difficult to figure out.
    They changed my subscription rate several times.
    They often place blame on my POS company for their applications failures.
    They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong.

    Verified Reviewer
    Overall rating
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    innovative product but shady support and management practices

    Reviewed on 2018-06-10

    Pros

    Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

    Cons

    Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.

    bLoyal FAQs

    Below are some frequently asked questions for bLoyal.

    bLoyal offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    bLoyal´s monthly cost is designed to allow businesses of any size to take advantage of the most versatile loyalty platform on the market. Our fees are calculated by the following factors: Editions + Integrations + Plugins + Open APIs Editions Pricing: Core: $29 per device, per month Pro: $39 per device, per month Marketer: $59 per device, per month Executive: $69 per device, per month Setup and usage costs may apply.

    bLoyal has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    bLoyal supports the following languages:

    English

    bLoyal supports the following devices:

    bLoyal integrates with the following applications:

    Adobe Commerce, Clover, Datasym POS, KORONA, NCR Counterpoint, RMH Store, Shopify, WooCommerce, WordPress

    bLoyal offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

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