About Kajabi

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. Incorporating customizable themes, a landing page builder and video hosting as well as integrated payments and an interactive in-course message board, Kajabi aims to provide users with a comprehensive yet user-friendly content marketing solution.

With Kajabi, users can create digital products such as online courses, membership sites and training portals efficiently and effectively. In order to build engaging and aesthetic product content, users can produce customizable themes, add file downloads, stream videos and upload images and audio. Users can also bring all of their products together onto one website using one login, a custom URL and an integrated blog to help acquire subscribers.

Further to digital content creation, Kajabi facilitates sales, marketing and customer engagement. Since Kajabi integrates with Stripe, users can receive straightforward electronic payments. To simplify marketing strategies, Kajabi enables users to build custom forms and landing pages easily. Users can also can send email broadcasts and then track their performance with Kajabi’s email analytics. Kajabi supports a number of built-in integrations with applications such as MailChimp, Infusionsoft and Google Analytics, enabling users to manage their online products and share their digital content seamlessly.


Key benefits of Kajabi

  • Kajabi includes an extensive library of landing page templates, allowing users to generate attractive landing pages quickly.

  • Kajabi’s product themes are fully mobile-responsive, thereby ensuring they are readily accessible on computer, tablet and phone devices.

  • Kajabi promotes community-building by allowing users and customers to interact directly via in-course discussions.

  • Users have access to email analytics technology, enabling them to track the performance of their email broadcast campaigns.

  • Kajabi supports integration with Stripe, providing users with the tools to receive electronic payments easily.

  • Images

    Kajabi Software - Access tasks from Kajabi's main dashboard
    Kajabi Software - Add title and description and customize branding
    Kajabi Software - Add files easily via a drag & drop editor
    Kajabi Software - Edit product content and add videos or audio
    Kajabi Software - Upload and stream video content
    Kajabi Software - View and analyze information on email broadcast performance
    View 7 more
    Kajabi video
    Kajabi Software - Access tasks from Kajabi's main dashboard
    Kajabi Software - Add title and description and customize branding
    Kajabi Software - Add files easily via a drag & drop editor
    Kajabi Software - Edit product content and add videos or audio
    Kajabi Software - Upload and stream video content
    Kajabi Software - View and analyze information on email broadcast performance

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    Reviews

    Overall rating

    4.4 /5
    (156)
    Value for Money
    3.7/5
    Features
    4.2/5
    Ease of Use
    4.0/5
    Customer Support Software
    4.1/5

    Already have Kajabi?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 156
    Jeanette
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Kajabi is a good all-in-one system

    Reviewed on 2022-07-16

    My overall experience was good. Customer support was very responsive. I liked the system but I had...

    My overall experience was good. Customer support was very responsive. I liked the system but I had to hire a virtual assistant team to help me. Ultimately, I decided to move to another product that was less expensive, offered HIPAA compliance, and offered more features. Kajabi claims to be an all-in-one system but it doesn't allow online scheduling, doesn't create a marketing calendar where I can write one post and have it post on 4 social media accounts simultaneously, doesn't offer a 40% affiliate commission, and is not as user-friendly as it claims to be. The system I currently use allows for all of these features plus it's so simple that I can do everything myself and don't need to hire virtual assistants for website management. (I used Kajabi from 2018-2020; therefore, the company may have more features now than when I used it)

    Pros

    Completely customizable; easy contact management system for collecting leads and editing their information; user-friendly with DIY email broadcasts and blogging; great CRM; good for coaching memberships too

    Cons

    The base product was a bit pricey compared to other systems. There was no online scheduling system when I was using it so I had to have another product for scheduling. Although I could create my own email broadcasts and blogs, I needed a virtual assistant team to create my website and management it. I thought Kajabi was supposed to be easy to set up its website but I found it confusing.

    Alternatives Considered

    ClickFunnels

    Reasons for Choosing Kajabi

    I wanted an all-in-one product

    Switched From

    WordPress

    Reasons for Switching to Kajabi

    My business coach recommended Kajabi
    Keri
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    All-in-One business solution for memberships and course creators

    Reviewed on 2022-05-01

    I love Kajabi. I was able to pick up on how Kajabi works pretty quickly and found it to be an...

    I love Kajabi. I was able to pick up on how Kajabi works pretty quickly and found it to be an intuitive product that is easy to use.

    Pros

    I love that with Kajabi, you have the ability to build all the basics in one location. You can create free content and publish via podcast, email marketing, blog, and website, and also have exclusive content, trainings, etc. behind the pay wall. It is all-in-one for basic use. A new online business owner can dive into Kajabi and have pretty much all the basic tools they need.

    I also love the automations built in to Kajabi.

    Cons

    The biggest con I have heard from others is pricing prior to a new business generating steady income. However, Kajabi occasionally offers longer than normal trials that can help business owners hit the ground running. In the big picture, it is more streamlined than and comparable to linking together other platform options to achieve all of the same services as Kajabi. Kajabi makes it simple, so the price seems well justified.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Currently testing/attempting to migrate/deploy all-in-one website + online education platform....

    Reviewed on 2022-09-20

    Kajabi overpromises and under delivers.

    Kajabi overpromises and under delivers.

    Pros

    It claims to have all the features to deploy an all-inclusive solution that encompasses online pressence, marketing, and online education.

    Cons

    The website builder is absolutely horrendous. The entire platform in general is very finicky and incredibly difficult to work with. I've worked in the space for over 10 years and it's by far the worst platform to work with. Even simple things like moving text blocks or uploading images in their wysiwyg builder are an abomination. I cannot recommend to anyone, especially at the price point they are asking.

    Alternatives Considered

    Teachable and Thinkific

    Reasons for Choosing Kajabi

    Needed an all-in-one solution.

    Switched From

    Wix Enterprise

    Reasons for Switching to Kajabi

    It markets as the most wholistic platform approach. It's incredibly difficult to work with and support is subpar.
    Bilyana
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Fall in love with Kajabi and all features. Brilliant for e-Learning courses

    Reviewed on 2021-07-28

    I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using...

    I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using multiple platforms for Landing Pages, eMail campaigns, eMail automations, CRM, video training platform, membership area, payments, affiliate programs and assessment forms. I wanted all that to be on one place so I dont lose time and money to integrate, I dont deal with too many support teams + I wanted really good support and a company that has a vision for their future and keep working on their platform. After all my researches Kajabi won as it ticked all my boxes :) And their support proved they are really good and fast in answering (asked questions on features)

    Pros

    It's easy to learn, setup and manage. It has all the features I could think of for my online video training courses and I love the unlimited amount of Landing Pages.

    Cons

    It doesnt have an option currency to be based on the country of payment; it has only PayPal and Stripe but they are changing this at the moment (June 2021) and there are no smart Quiz forms, where the outcome results depends on the answers selected on each question

    Alternatives Considered

    ActiveCampaign, Zapier, Mailchimp and HubSpot CRM

    Reasons for Choosing Kajabi

    Thinkific has super limited features compared to Kajabi

    Switched From

    ActiveCampaign and Thinkific

    Reasons for Switching to Kajabi

    It had to have all the features I listed above on one platform vs price
    Gabriela
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Great option for e-learning and automations

    Reviewed on 2019-09-13

    I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different...

    I am very pleased with Kajabi. My monthly expenses are 50% of what I was paying having different platforms, and now I know that all my automations run smoothly.

    Pros

    That I could integrate almost all my business needs under one roof. Before Kajabi I was using other software for performing different tasks in my business. I am not a coder and integrating everything -and making it work!- was kind of a nightmare. Very time consuming. And I use to spend a lot of money.
    When I found Kajabi it was a life-saver. Email marketing, tagging, email automation, site creation, squeeze pages creation, e-learning platform, forms, surveys, it is an all-in-one solution.
    It saved me lots of time and money.

    Cons

    Some features need more depth, like metrics. They've done a lot of work regarding this, but there is still room for improvement.
    Also, they just integrate with Paypal and Stripe for payments. Being based in Latin America, I need also to be able to add the local payment gateway (Mercado Pago). I don't see this happening in the near future from their side, and I am sure that I am losing money because of this.

    Alternatives Considered

    ClickFunnels, WordPress, Squarespace, Mailchimp and Thinkific

    Reasons for Switching to Kajabi

    Kajabi is an all-in-one platform. Value for money is great, and as everything is under one roof, all of their features interact correctly and my automations run smoothly.
    Showing 5 reviews of 156 Read all reviews

    Kajabi FAQs

    Below are some frequently asked questions for Kajabi.

    Kajabi offers the following pricing plans:

    • Starting from: US$149.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Kajabi offers three pricing tiers. Users can choose to be billed monthly or annually. Users save 20% with annual billing. Basic: $129/month with monthly billing or $103/month when billed annually. Includes 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 site, and 25 pipelines. Pro: $389/month with monthly billing or $311/month when billed annually. Includes 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 sites, and 100 pipelines. Premium: $899/month with monthly billing or $719 when billed annually. Includes unlimited products, 150,000 marketing emails per month, 25 admin users, unlimited active members, 10 sites, and unlimited pipelines.

    Kajabi has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500

    Kajabi supports the following languages:

    English

    Kajabi supports the following devices:

    Kajabi integrates with the following applications:

    AWeber, ActiveCampaign, ClickFunnels, ConvertKit, Drip, Google Analytics 360, Keap, Mailchimp, PayPal, Segment, Stripe, Zapier

    Kajabi offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

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