About Klaviyo
Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.
With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Key benefits of Klaviyo
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- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
The Only Email Marketing Software I Needed For Ecommerce Business
Reviewed on 2022-05-09
Pros
1. Very easy to setup the account
2. Amazing flow templates
3. High quality email templates library
4. Top level of analytics
5. Site tracking with all events
6. Customer Journey
Cons
1. Email reply tracking feature is missing
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best e-mail marketing solution for Shopify
Reviewed on 2021-09-28
I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers...
I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable
Pros
Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.
They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.
Cons
We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!
Reasons for Choosing Klaviyo
MailChimp did not provide training and tech support.Switched From
MailchimpReasons for Switching to Klaviyo
Mailchimp did not have an easy to reach customer service team and they did not offer a dedicated customer success manager like Klaviyo does.- Industry: Cosmetics
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
Marketing Automation with support and deliverability concerns
Reviewed on 2016-12-09
In August 2015... I was convinced I needed a better email marketing solution with automation....
In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.
I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.
Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...
10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.
Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.
In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.
SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.
But Klaviyo *had* an issue with their email hitting a spam RBL...
When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.
I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.
Then Cyber Monday's failure...
I'm still a K customer for today, but I will probably not be a customer in 60 days.
I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.
Pros
Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.
Cons
Deliverability is a concern. Support is slow to respond.
- Industry: Food & Beverages
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
an effective platform for keeping customers in the loop about all promotions.
Reviewed on 2023-03-22
Using Klaviyo has been a great asset to our team's email marketing efforts. Not only have we been...
Using Klaviyo has been a great asset to our team's email marketing efforts. Not only have we been able to keep customers abreast of our new updates, but the data we've collected has also allowed us to refine our approach in many ways.
Pros
With Klaviyo, it's easy to run successful social media and email marketing campaigns. Klaviyo facilitates the entire process, from generating contact lists to posting promptly. The Klaviyo also gives a number of premade templates for incorporating advertisements (including images, links, and videos) into the email itself. I particularly like the segmentation tools because they allow us to make several sub-lists and split the primary campaign up into several sub-campaigns to reach all clients based on sub-lists. I appreciate how easily we can connect with the most popular social media advertising platforms, which provides us with more options for both publishing and collecting data. Klaviyo's data collection provides us with all the information we require, and we appreciate the clear presentation of the analytics in the reports and dashboards.
Cons
It's frustrating when Klaviyo slows down and we have to start over from scratch after making edits, especially if the Email we're creating has a lot of specifics. One of the things I don't like is the difficulty of presenting the results of some analyses.
- Industry: Food & Beverages
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Klaviyo is so easy to use, segment, perform A/B tests and for reporting!
Reviewed on 2022-06-02
I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used...
I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!
Pros
I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.
Cons
It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.
Alternatives Considered
BrevoReasons for Choosing Klaviyo
Klaviyo was more user-friendly, and easier to do A/B tests.Switched From
OmnisendReasons for Switching to Klaviyo
Seemed more streamlined!Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk Suite, Zoho CRM
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, Chat
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