Marsello

Increase revenue from customers with loyalty and marketing.

About Marsello

Marsello is a loyalty and marketing platforms that helps retail and hospitality businesses grow revenue and build long-lasting relationships with smart loyalty and marketing tools.

Capture visitors' details with forms and get your customer base shopping with email and SMS campaigns and marketing automation. Then, keep them coming back for more with a customizable loyalty and referrals program.

Marsello is designed to help you nurture customer relationships through the entire customer lifecycle, in-store and online.

Pricing starting from:

US$100.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Marsello

Key benefits of Marsello

  • All your marketing tools in one place
  • Build profitable customer relationships that move the needle on revenue
  • Increase repeat purchases with a loyalty & rewards program
  • Reach customers when it counts with marketing automation
  • Engage customers with personalized email and SMS campaigns
  • Capture visitors' details and get them shopping
  • Plan and execute your social media strategy from one smart, platform
  • Generate awareness and build brand trust with referrals and reviews
  • Integrate your POS & eCommerce platforms with ease
  • Track sales against your marketing efforts in one intuitive dashboard
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Andorra, United Arab Emirates, Afghanistan, Albania, Armenia , Angola, Argentina, American Samoa, Austria, Australia, Åland Islands, Azerbaijan, Bosnia and Herzegovina, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, Brunei, Bolivia, Brazil, Bhutan, Botswana, Belarus, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Cook Islands, Chile, Cameroon, China, Colombia, Cape Verde, Cyprus, Czechia, Germany, Djibouti, Denmark, Algeria, Ecuador, Estonia, Egypt, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Equatorial Guinea, Greece, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Croatia, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, Iraq, Iran, Iceland, Italy, Jersey, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, South Korea, Kuwait, Kazakhstan, Laos, Lebanon, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Netherlands, Norway, Nepal, Nauru, New Zealand, Oman, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, Palestinian territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, Saint Helena, Slovenia, Svalbard and Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, São Tomé and Príncipe, Syria, Eswatini, Chad, Togo, Thailand, Tajikistan, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, United States, Uruguay, Uzbekistan, Vatican City, Venezuela, Vietnam, Vanuatu, Wallis and Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

    Supported Languages

    English

    Pricing starting from:

    US$100.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Marsello

    Images

    Marsello Software - Manage all of your marketing from one smart platform
    Marsello Software - Keep customers coming back with loyalty and rewards
    Marsello Software - Engage customers with personalized email and SMS marketing campaigns
    Marsello Software - Reach customers when it counts with marketing automation software
    Marsello Software - Generate awareness and build trust with referrals and reviews
    Marsello Software - Integrate your POS & eCommerce platforms to create a seamless omnichannel marketing experience
    Marsello Software - Track sales against your marketing efforts in one, smart dashboard
    View 8 more
    Marsello video
    Marsello Software - Manage all of your marketing from one smart platform
    Marsello Software - Keep customers coming back with loyalty and rewards
    Marsello Software - Engage customers with personalized email and SMS marketing campaigns
    Marsello Software - Reach customers when it counts with marketing automation software
    Marsello Software - Generate awareness and build trust with referrals and reviews
    Marsello Software - Integrate your POS & eCommerce platforms to create a seamless omnichannel marketing experience
    Marsello Software - Track sales against your marketing efforts in one, smart dashboard

    Features

    Total features of Marsello: 54

    • Activity Dashboard
    • Activity Management
    • Activity Tracking
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Client Portal
    • Communication Management
    • Contact Management Software
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable Reports
    • Customizable Templates
    • Data Import/Export
    • Discount Management
    • Drag & Drop
    • Email Campaign Management
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Image Library
    • Lead Capture Software
    • List Management
    • Loyalty Cards
    • Loyalty Program
    • Marketing Automation Software
    • Member Portal
    • Membership Management Software
    • Mobile Access
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • No-Card Loyalty System
    • Performance Metrics
    • Point of Sale (POS)
    • Promotions Management
    • ROI Tracking
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Rewards Management
    • Rewards Program
    • SMS Marketing
    • Segmentation
    • Social Engagement
    • Social Media Integration
    • Social Performance Management
    • Social Promotion
    • Surveys & Feedback

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    Reviews

    Overall rating

    4.4 /5
    (95)
    Value for Money
    4.3/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support Software
    4.4/5

    Already have Marsello?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 95
    Marcelo
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Great customer support and extensive knowledge of the hair industry, couldn't be happier

    Reviewed on 2/13/2018

    Pros

    the best about Gooody Card is how it interacts with our clients and the response it has from the clients, develop a great credibility among the clients

    Jusmena
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Consistent

    Reviewed on 5/9/2018

    Pros

    That's its easy to use, and you only need one card for many site, therefore more people are inclined to use it because it doesn't feel like another card

    Cons

    Doesn't link yet to the pos but this could change in the future. No one comes to see us at the cafe so the customer service could improve

    Response from Goodycard

    Hi Jusmena,
    Firstly, thanks so much for your review! We really appreciate this.
    Looking at your account you currently operate the check-in model. If you¿d like to start incentivising customers for dollars spent, we can totally do this! We do have a number of POS integrations, but it depends on what you currently operate.
    We also have a check-in version which should work on your POS device, pending your PC is above windows XP.
    Unfortunately, we don¿t do on-site visits any more, as the system has become very simple to operate. It¿s much easier to call you at a time that suits if you prefer?
    Yet again, thanks for taking the time to review us, and do let us know if you like to whitelabel (customise) your apps or investigate POS options.
    Kind regards,
    Rory Moss
    Marketing Manager

    Rakesh
    Overall rating
    • Used for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Average , still not sure whether this is actually good for the business.

    Reviewed on 5/9/2018

    Cons

    Customers tend to spend time scanning or entering their email on to Goody Card and not paying for the transaction. This tends to hold back the other customers in the queue. During busy times, I do NOT ask customers to scan their Goody card. Infant I actually hope they don't scan their card and hold back other customers.

    Response from Goodycard

    Hi Rakesh, appreciate you taking the time to submit this response.
    You have been a long-standing customer of ours, especially through the early days of our product, so it¿s truly great to still have the LJ brand and yourself on board. We take your comments very seriously, and we¿re committed to improving the process, especially at the point of sale.
    That is why we are glad to announce we are integrating our product with common tools LJ uses, including Kounta. This is currently in development, and we expect it to be released within 2-3 months. We think this will speed up the process at the POS, so you can search customer accounts directly.
    Looking at your account, you have registered a significant number of customers & you operate a high return rate. However, there is plenty we can do to improve your ROI, including activating your automated marketing features which will improve retention rates.
    We would be help to guide you through this at a time that suits you?

    Brenda
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    New users

    Reviewed on 1/18/2019

    I think a small printed brochure about Goody and outlining benefits of completing registration and...

    I think a small printed brochure about Goody and outlining benefits of completing registration and installing the app etc would be good. We don't always have time to talk it through completely with customers if there are others waiting to make a purchase.
    We are new to Goody and it is a learning exercise for staff and customers. Hopefully the ease of operation for both will improve in time.

    Pros

    It was easy to get up and running with [SENSITIVE CONTENT HIDDEN] talking me through the process. It is proving good to have a loyalty program that ties in with other small businesses in our town.

    Cons

    My staff are not finding it particularly easy sometimes, especially when customers have not registered online themselves and don't carry their card which makes it time consuming at POS. It would be good if the problems with xtra email addresses could be sorted.
    It is a nuisance having to remember to click between POS and Goody windows but as we get used to it hopefully this will come routine.

    Response from Goodycard

    Thanks for your feedback Brenda, this will be shared directly with our product team.

    Unfortunately, xtra.co.nz issues persist across all New Zealand businesses, and we've tried our best to ensure deliver ability to this email provider. We will keep working with them on this, but the issue does exist for all xtra users and email providers here in NZ.

    Thanks for your feedback and let us know if we can do anything else to help.

    Kind regards,
    Rory Moss
    Marketing Manager

    Angie
    Overall rating
    • Industry: Hospitality
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Goody

    Reviewed on 9/20/2018

    Mediocre. Easy for the customer, not user friendly for me

    Mediocre. Easy for the customer, not user friendly for me

    Pros

    All in one, multi location, easy for customer

    Cons

    Hard to make special offers / one off opportunities for our customers. Ask for support via chat or email, get no reply

    Response from Goodycard

    Thanks for your honest review Angie. I can appreciate where you're coming from and agree we can do more to make our software more user friendly. We'll be making significant changes over the next 12 months to work on this. I've notified our support team to get in touch, should you wish to attend any free software training.

    Yet again, thanks for your review and we've taken your feedback on board.

    Kind regards,

    Rory Moss
    Marketing Manager

    Showing 5 reviews of 95 Read all reviews

    Marsello FAQs

    Below are some frequently asked questions for Marsello.

    Marsello offers the following pricing plans:

    • Starting from: US$100.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Marsello offers a 14-day free trial. Paid plans start from $100/month, based on the customer database size and the number of eCommerce/POS sites connected.

    Marsello has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Marsello supports the following languages:

    English

    Marsello supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Marsello integrates with the following applications:

    BigCommerce, Cin7 Omni, Ecwid, Heartland Retail, Instagram, Lightspeed POS, Shopify, Shopify POS, Shopify Plus, TikTok, Vend

    Marsello offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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