Marsello

Customer loyalty software that works in-store and online.

About Marsello

Your loyalty program, the way you want it. Marsello helps growing brands launch a world-class loyalty and rewards program that works seamlessly in-store and online.

Marsello has everything you need to create, retain and grow loyal customers. Design a loyalty program to match your brand, then use Marsello's loyalty program editor to customize everything, from points-earning options to rewards, discounts, VIP tiers, referrals, and more.

Marsello plugs into all your POS and Ecommerce channels. By syncing in-store and online transactions, you get powerful insights to personalize your customer experience and marketing.

Start building brand loyalty today. Explore the Marsello platform with a 14-day free trial.


Key benefits of Marsello

  • Launch an omnichannel loyalty program
  • Increase customer retention with customizable rewards
  • Integrate your Ecommerce and POS apps for a seamless experience
  • Sell more to loyal customers, in-store and online
  • Know your customer, no matter how they shop
  • Analyze your results with detailed reporting and analytics

  • Images

    Marsello Software - Customer loyalty software that works in-store and online.
    Marsello Software - Launch an omnichannel loyalty program right out of the box
    Marsello Software - Everything you need to create, retain and grow loyal customers
    Marsello Software - Create one loyalty experience across all your channels by connecting your POS & Ecommerce apps
    Marsello Software - Go beyond points and rewards with a suite of marketing tools
    View 5 more
    Marsello Software - Customer loyalty software that works in-store and online.
    Marsello Software - Launch an omnichannel loyalty program right out of the box
    Marsello Software - Everything you need to create, retain and grow loyal customers
    Marsello Software - Create one loyalty experience across all your channels by connecting your POS & Ecommerce apps
    Marsello Software - Go beyond points and rewards with a suite of marketing tools

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    Reviews

    Overall rating

    4.4 /5
    (100)
    Value for Money
    4.3/5
    Features
    4.1/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.4/5

    Already have Marsello?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 100
    Musiyyib
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A powerful all-purpose marketing tool

    Reviewed on 2022-09-13

    It could use more functionality for things like embedded Forms and login forms because it is a...

    It could use more functionality for things like embedded Forms and login forms because it is a little clumsy for users.

    Pros

    It took me quite a while to figure out where everything was when I first started using this program. only because of the sheer number of possibilities they provide, like loyalty awards, email marketing, points, and more. All of these elements are used by me to enhance all of my marketing strategies. Without a doubt, the function and program I've used the most recently.

    Cons

    I'm still attempting to understand all the alternatives that this organization provides. However, I did encounter a few snags when researching this issue. I would like to target specific clients with a collection of emails or locations, but I am unable to do so. Additionally, I'd want to customize my email by choosing the size of the headline logo or GIFs.

    Brenda
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    New users

    Reviewed on 2019-01-18

    I think a small printed brochure about Goody and outlining benefits of completing registration and...

    I think a small printed brochure about Goody and outlining benefits of completing registration and installing the app etc would be good. We don't always have time to talk it through completely with customers if there are others waiting to make a purchase.
    We are new to Goody and it is a learning exercise for staff and customers. Hopefully the ease of operation for both will improve in time.

    Pros

    It was easy to get up and running with [SENSITIVE CONTENT HIDDEN] talking me through the process. It is proving good to have a loyalty program that ties in with other small businesses in our town.

    Cons

    My staff are not finding it particularly easy sometimes, especially when customers have not registered online themselves and don't carry their card which makes it time consuming at POS. It would be good if the problems with xtra email addresses could be sorted.
    It is a nuisance having to remember to click between POS and Goody windows but as we get used to it hopefully this will come routine.

    Response from Marsello

    Thanks for your feedback Brenda, this will be shared directly with our product team.

    Unfortunately, xtra.co.nz issues persist across all New Zealand businesses, and we've tried our best to ensure deliver ability to this email provider. We will keep working with them on this, but the issue does exist for all xtra users and email providers here in NZ.

    Thanks for your feedback and let us know if we can do anything else to help.

    Kind regards,
    Rory Moss
    Marketing Manager

    Brendon
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Beware, service support is zero

    Reviewed on 2022-12-12

    Very very poor

    Very very poor

    Pros

    This use to be an excellent product, but now it fails constantly, annoys customers and does nothing to enhance our business.Beware the lack of support

    Cons

    Support is pathetic, the product does no longer work

    Angie
    Overall rating
    • Industry: Hospitality
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 5.0 /10

    Goody

    Reviewed on 2018-09-20

    Mediocre. Easy for the customer, not user friendly for me

    Mediocre. Easy for the customer, not user friendly for me

    Pros

    All in one, multi location, easy for customer

    Cons

    Hard to make special offers / one off opportunities for our customers. Ask for support via chat or email, get no reply

    Response from Marsello

    Thanks for your honest review Angie. I can appreciate where you're coming from and agree we can do more to make our software more user friendly. We'll be making significant changes over the next 12 months to work on this. I've notified our support team to get in touch, should you wish to attend any free software training.

    Yet again, thanks for your review and we've taken your feedback on board.

    Kind regards,

    Rory Moss
    Marketing Manager

    Simon
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Love it! I just wish I could do more with Word Press Integration.

    Reviewed on 2022-03-26

    I like how simple it is to do quick and easy marketing. I wish I had some more complex options...

    I like how simple it is to do quick and easy marketing. I wish I had some more complex options though.

    Pros

    basic/easy customer segmentation and segmented marketing.
    integration with Vend(lightspeed)

    Cons

    Lack of integration with Word press(blog) and Woocommerce(eCommerce)

    Showing 5 reviews of 100 Read all reviews

    Marsello FAQs

    Below are some frequently asked questions for Marsello.

    Marsello offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Marsello offers a 14-day free trial. Paid plans start from $100/month, based on the customer database size and the number of eCommerce/POS sites connected.

    Marsello has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Marsello supports the following languages:

    English

    Marsello supports the following devices:

    Marsello integrates with the following applications:

    BigCommerce, Cin7 Omni, Ecwid, Heartland Retail, Instagram, Judge.me, Klaviyo, Lightspeed, Lightspeed POS, Lightspeed Retail, Mailchimp, Shopify, Shopify POS, Shopify Plus, TikTok, Vend

    Marsello offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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