About Heap

Heap helps digital experience owners quickly surface blind spots where users struggle or drop off in multi-step digital journeys, so that product and marketing teams know where to make the most impactful improvements to the digital product or website.

- Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.

- Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.

- Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Heap

  • All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

  • Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

  • Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

  • Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

  • Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.
  • Business size

    S M L

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Argentina, Australia, Belgium, Brazil, Canada, Switzerland, Chile, China, Germany, Denmark, Spain, France, United Kingdom, Ireland, Israel, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Portugal, Sweden, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Heap Software - All actions for a single user can be viewed in an activity feed in Heap
    Heap Software - Segments can be defined using any number of filters
    Heap Software - Highly-targeted funnels can also be created to track conversions
    Heap Software - Funnels can be broken down by user segments, such as the device type used
    Heap Software - User retention can be tracked using Heap
    Heap Software - Retention metrics can also be presented as graphs
    Heap Software - 7
    Heap Software - 8
    View 9 more
    Heap video
    Heap Software - All actions for a single user can be viewed in an activity feed in Heap
    Heap Software - Segments can be defined using any number of filters
    Heap Software - Highly-targeted funnels can also be created to track conversions
    Heap Software - Funnels can be broken down by user segments, such as the device type used
    Heap Software - User retention can be tracked using Heap
    Heap Software - Retention metrics can also be presented as graphs
    Heap Software - 7
    Heap Software - 8

    Features

    Total features of Heap: 35

    • Activity Tracking
    • Ad hoc Reporting
    • Campaign Management Software
    • Campaign Tracking
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Dashboard
    • Dashboard Software
    • Data Connectors
    • Data Import/Export
    • Data Visualization Software
    • Event Tracking
    • Key Performance Indicators
    • Keyword Tracking
    • Marketing Reports
    • Multi-Channel Attribution
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Product Data Management Software
    • Real Time Analytics
    • Real-time Updates
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Sales Reports
    • Search/Filter
    • Site Search Tracking
    • Third Party Integrations
    • Trend / Problem Indicators
    • Trend Analysis
    • User Interaction Tracking
    • Visual Analytics
    • Website Analytics

    Alternatives

    Google Analytics 360

    4.7
    #1 Alternative to Heap
    Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer...

    Kissmetrics

    4.3
    #2 Alternative to Heap
    Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and...

    ClicData

    4.6
    #3 Alternative to Heap
    Derive insightful reports and make better data-driven decisions with ClicData’s business intelligence dashboard...

    germain APM

    4.8
    #4 Alternative to Heap
    germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance,...

    Reviews

    Overall rating

    4.5 /5
    (33)
    Value for Money
    4.6/5
    Features
    4.5/5
    Ease of Use
    4.2/5
    Customer Support Software
    4.3/5

    Already have Heap?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 33
    Francisco
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A must/have tool to understand user behaviour

    Reviewed on 2017-12-08

    Understanding our users in ways we could have never without it. We use it on a daily basis and...

    Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

    Pros

    Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

    Cons

    I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

    Rob
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    A More Intuitive GA Alternative

    Reviewed on 2019-08-30

    It took a long time to determine if they were the right solution and to justify the cost, but once...

    It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

    Pros

    The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

    Cons

    It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

    Alternatives Considered

    Google Analytics 360

    Reasons for Choosing Heap

    We did not switch entirely, we just downgraded versions of GA.

    Switched From

    Google Analytics 360

    Reasons for Switching to Heap

    It was more powerful in terms of user journey analytics and is easier to use for the majority of the organization.
    Ahmed
    Overall rating
    • Industry: Pharmaceuticals
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 8.0 /10

    Excellent analytics tool

    Reviewed on 2022-06-19

    Pros

    It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking.

    Cons

    You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding.

    Charlie
    Overall rating
    • Industry: Leisure, Travel & Tourism
    • Company size: 51-200 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 1.0 /10

    Ok analytics software if you have developer skills. There are easier to use tools out there

    Reviewed on 2018-11-01

    Mainly used it to export contact details of our customers and segment them depending on actions...

    Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited.

    The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.

    also, one of the worst communications with a company that I've experienced.

    Pros

    Easy to implement, compared to other solutions.

    Cons

    Time-consuming to set up specific events and segments.
    Only exports up to a set number of rows, so you need multiple exports
    No royalty for their long-standing customers.
    Company staff not good at communicating

    Paulo
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    The no-brainer go-to when it comes to understanding your UX

    Reviewed on 2020-09-29

    Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that...

    Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

    Pros

    By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more.

    Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

    Cons

    If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem.

    The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

    Alternatives Considered

    Google Analytics 360 and Kissmetrics

    Reasons for Switching to Heap

    Low level control over defining events and defining user segments. Being able to analyse events and funnels even in the past.
    Showing 5 reviews of 33 Read all reviews

    Heap FAQs

    Below are some frequently asked questions for Heap.

    Heap offers the following pricing plans:

    14-day free trial, no credit card required. Analysis - up to 10,000 sessions per month: free Infrastructure - millions of sessions per month: custom pricing

    Heap has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Heap supports the following languages:

    English

    Heap supports the following devices:

    We do not have any information about what integrations Heap has

    Heap offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat

    Related categories

    See all software categories found for Heap.