--- description: Detailed reviews on Iterable based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Iterable with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Iterable Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Iterable](/software/102081/iterable) # Iterable Canonical: https://www.getapp.ca/software/102081/iterable Page: 1 / 4\ Next: [Next page](https://www.getapp.ca/software/102081/iterable?page=2) > Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale. > > Verdict: Rated **4.3/5** by 63 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Iterable With Iterable, marketers can run sophisticated campaigns easily and without the need for coding. Iterable supports all campaign types, including blast, lifecycle and transactional) Iterable sends messages seamlessly across all channels, including email, mobile push notifications and SMS Iterable segmentation scales to hundreds of millions of users and works across unlimited fields and criteria Iterable templates are fully customizable and can contain any logic via HandlebarsJS Carry out A/B testing across all aspects of any campaign with Iterable ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 63 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Iterable - **Location**: San Francisco, US - **Founded**: 2013 ## Commercial Context - **Pricing model**: Flat Rate - **Pricing Details**: Please contact Iterable for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Albania, Andorra, Australia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece and 36 more ## Features - A/B Testing - API - Autoresponders - CAN-SPAM Compliance - CRM Software - Campaign Analytics - Campaign Management Software - Campaign Segmentation - Channel Management Software - Communication Management - Contact Database - Contact Management Software - Contextual Targeting - Coupons - Customer Segmentation - Customizable CTAs - Customizable Templates - Data Import/Export - Drip Campaigns - Dynamic Content ## Integrations (3 total) - Adobe Commerce - Mixpanel - Segment ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - 24/7 (Live rep) - Chat ## Category - [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software) ## Related Categories - [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.ca/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.ca/directory/308/marketing-automation/software) - [Mobile Marketing Software](https://www.getapp.ca/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.ca/directory/602/marketing-analytics/software) ## Alternatives 1. [Constant Contact](https://www.getapp.ca/software/90578/constant-contact) — 4.3/5 (2912 reviews) 2. [Brevo](https://www.getapp.ca/software/91466/brevo) — 4.6/5 (3408 reviews) 3. [Mailchimp](https://www.getapp.ca/software/8268/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.getapp.ca/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.getapp.ca/software/2348/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "Easy to use with potential for powerful customization" — 4.0/5 > **Verified Reviewer** | *April 30, 2018* | Recommendation rating: 8.0/10 > > **Pros**: The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background. > > **Cons**: There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc). > > Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with. ----- ### "Great Tool for CRM Beginners" — 4.0/5 > **Verified Reviewer** | *October 10, 2023* | Food & Beverages | Recommendation rating: 6.0/10 > > **Pros**: It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools. > > **Cons**: The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns. > > When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window. ----- ### "Helpful but a pain" — 3.0/5 > **Verified Reviewer** | *July 19, 2022* | Consumer Goods | Recommendation rating: 6.0/10 > > **Pros**: I can send out mass comms to our customers in a matter of minutes > > **Cons**: Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times ----- ### "Easy and powerful" — 5.0/5 > **Verified Reviewer** | *December 10, 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully. > > **Cons**: Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity. ----- ### "Rare Gem" — 5.0/5 > **Verified Reviewer** | *June 9, 2020* | Public Relations & Communications | Recommendation rating: 10.0/10 > > **Pros**: It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows\! > > **Cons**: Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times. > > We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without. ----- Page: 1 / 4\ Next: [Next page](https://www.getapp.ca/software/102081/iterable?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/102081/iterable) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data