About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, subscriber management, A/B testing, segmentation, abandoned carts, and more.

Connect with your audience and grow your business using tools like automation, website builder, landing pages, templates, segmentation and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more.

MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan.

Pricing starting from:

US$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to MailerLite

Key benefits of MailerLite

  • MailerLite's user-friendly interface allows users to quickly design beautiful emails and share them with readers.

  • Benefit from a range of integrations such as WordPress, Zapier, Shopify, PayPal, WooCommerce, SquareSpace, SumoMe, Facebook, and many others that will ease email marketing experience and allow businesses to quickly grow their email list.

  • Use the drag-and-drop editor to create and design stunning newsletters, emails, and landing pages easily and quickly.

  • MailerLite's built-in photo editor allows users to crop, resize, write text on image, add filters and effects, adjust brightness and contrast, enhance, add frames, and much more.

  • Even with MailerLite's free plan, users still get to use all the features that are available for paying customers.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 8 others, France, United Kingdom, India, Italy, Japan, Mexico, Netherlands, United States

    Supported Languages

    English, Finnish, French, Polish, Portuguese and 4 others, Russian, Spanish, Swedish, Ukrainian

    Pricing starting from:

    US$10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to MailerLite

    Images

    MailerLite Software - Landing page editor
    MailerLite Software - Drag and Drop editor
    MailerLite Software - Pop-up templates examples
    MailerLite Software - Live stats overview example
    MailerLite Software - E-commerce automation
    MailerLite Software - Survey newsletter
    MailerLite Software - Email A/B Testing
    MailerLite Software - MailerLite Academy
    View 9 more
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite video
    MailerLite Software - Landing page editor MailerLite Software - Drag and Drop editor MailerLite Software - Pop-up templates examples MailerLite Software - Live stats overview example MailerLite Software - E-commerce automation MailerLite Software - Survey newsletter MailerLite Software - Email A/B Testing MailerLite Software - MailerLite Academy

    Features

    Total features of MailerLite: 84

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Appointment Scheduling Software
    • Audience Targeting
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM Software
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management Software
    • Content Management System (CMS) Software
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Delivery Tracking
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Event Triggered Actions
    • Form Builder
    • Forms Management
    • Geolocation
    • Heatmaps
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Generation Software
    • List Management
    • Location Tracking
    • Mailing List Management
    • Marketing Automation Software
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Preview Functionality
    • Publishing Options
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Responsive
    • SEO Management
    • Sales Analytics
    • Search Marketing
    • Segmentation
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management Software
    • Team Management Software
    • Template Management
    • Third Party Integrations
    • Visual Analytics
    • WYSIWYG Editor
    • Web Forms
    • Website Management
    • Workflow Management Software

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    Reviews

    Overall rating

    4.6 /5
    (600)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support Software
    4.6/5

    Already have MailerLite?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 600
    Michael D.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

    Reviewed on 2021-08-23

    Excellent....no complaints whatsoever. Customer service was prompt and helpful

    Excellent....no complaints whatsoever. Customer service was prompt and helpful

    Pros

    How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

    Cons

    No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

    Response from MailerLite

    You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this.

    Glad you became part of our community.

    Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end.

    Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images

    If this doesn't work, please get in touch with our support team as they will help you out with this.

    Roland D.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great, flexible service, with excellent support

    Reviewed on 2021-09-11

    Used them for years now, and recommend them to all my clients

    Used them for years now, and recommend them to all my clients

    Pros

    Easy to use with lots of features usually only available with expensive services.

    Cons

    Going in and out of the drag and drop editor can sometimes be slow.

    Alternatives Considered

    ConvertKit and ActiveCampaign

    Reasons for Choosing MailerLite

    More flexible, easier to use, and all for less money (a lot less).

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    Price for what I need. I use the others, too, but as an author I don't need the advanced features that the others provide. Mailerlite is quite advanced enough unless you're selling big ticket items .

    Response from MailerLite

    Love to hear that you're enjoying being with us enough to recommend us, Roland! Paying it forward is the best way to go.

    Amir S.
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    My Horrifying experience with MailerLite

    Reviewed on 2016-08-03

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how...

    My experience with MailerLite.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    After weeks of research on the best and most economic way on how to send weekly emails to the subscribers of my small business , I choose MailerLite. What a mistake ! It turned out to be one of the most painful experiences as a small business owner.

    I give them credit, when it is due : Easy to navigate interface and professionally pre-made templates seemed a perfect match for my needs. As a small business owner, my first goal was to find a bulk email software that is easy to use and has a friendly and responsive customer service. For years, I used one of the major bulk email software providers, but they have become really expensive compared to what you get in return for these email campaigns. Finally, I made my decision and enrolled in one of MailerLite plans that seemed very attractive; at least on the paper! 15000 subscribers and unlimited monthly emails for $30!!

    WOAH !!! what a great bargain. Right? Not that fast !

    They were very quick to charge my business card for the $30.

    I spent few hours to create a perfect email and uploaded my mailing list of 15000. and start creating the first campaign on MailerLite. This is where the nightmare started.

    When I wanted to send out the email, I received an email from their support team that I am not allowed to use more than 2000. ( i paid for 15000 subscribers with unlimited monthly emails) . I told them that I won't have it that way and they should cancel my account. They reached out to me and assured me that everything would be fine, hey approved me for 5000 and promised to increase my quote after the first few emails to prevent spams. Fair enough!

    After sending out the emails, they told me that I have breached their spam policy since the hard bounce of my emails were more than a certain number that they allow. I was not very happy with their decision but again, its their policy and I have to follow it. So I accepted their decision and didn't argue with them. But this the same email list that I have used with the other major email provider. I knew this is a small company with few resources and I have made a mistake.

    Obviously, I didn't want to pay for a service that I am not allowed to use. quite simple. So, I ask them to cancel my subscription and refund me the $30 that they have charged me !!! They kept me waiting for almost 4 days and then they told me that they have decided to keep my money ?!!!!!, and obviously they have access to all the 15000 subscribers on mailing list !!

    Customer service is the forefront of a business and I am really sorry to say that theirs is NON-EXISTING.

    Since the goal of this review was to save others some time and un-wanted headache, I have not mentioned any of the other competitors that make a much better option.

    Since then, I have signed up to another provider for only $5 extra and I could not be happier. I learned my lesson , cheaper choice is not always a better one. It is wiser to pay a bit more and go with a company with a better customer service and more resources.

    If even you think that you won't have the same issue that I had with them, still think of your need of customer service at some point.

    I hope this has helped you in your search. Good luck!

    Pros

    You would get a Cheap service

    Cons

    You would loose your money. They blame you for their failure to just charge your credit card for no service. Their system can't deliver and then they blame you. read other reviews all over web. Many people have complained about their delivery rate. You would loose your mailing list to them.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    The perfect tool for small business owners or just anyone who is about to start

    Reviewed on 2021-06-30

    Pretty happy with the product, helps me to do what I want to do without getting in the way all the...

    Pretty happy with the product, helps me to do what I want to do without getting in the way all the time

    Pros

    This SaaS has everything an average user would want. It is perfect for small companies or folks who just want to set up a newsletter easily, without all the additional hustle of getting to use with the 100 of features the other platforms give you. I have tried and used for short periods a lot of them and I have found MailerLite to suit best my needs. It has free version of up to 1000 subscribers, Email builder, automations, site and forms builder in the free version. What more could I ask. It's more than enough to test out my idea, see if it will bring in some profit, and if it does I'll happily go on for the paid version.

    Cons

    Well I was trying to use some HTML code in one email but I could get it work for the life of me. I'm not a programmer by any means but I know how to deal with code, and HTML in particular. I was really frustrated and somewhat angry. As a last resort I mailed the support (I almost never do it because, they never give me any good advice, not MailerLite, but all support as general). here it wasn't the case, the agent pointed me out what I had to use and it did the job. Other than that I really haven't had any other issues. Gave it 4 starts, because it's my only contact with the support and really don't know more than that.

    Alternatives Considered

    Drip, ConvertKit and Mad Mimi

    Reasons for Choosing MailerLite

    Too many options, too complicated, too expensive and a lack of adequate free trial

    Switched From

    Mailchimp

    Reasons for Switching to MailerLite

    The free trial gave me the possibility to get feel of the product and see if it was really what I was looking for.

    Response from MailerLite

    Thank you for sharing your experience with us and giving us some feedback regarding the HTML code issues.

    Deborah B.
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Quality Software, Exceptional Customer Service, and Scalable Pricing

    Reviewed on 2021-08-07

    Exceptional experience! The time-saving, money-saving and real people support team, has made the...

    Exceptional experience! The time-saving, money-saving and real people support team, has made the transition a lot easier than imagined. Open rates doubled and click rates also improved.

    Pros

    The best thing about this software is tutorials and triggered automation. The time-saving features like this one make sure the subscribers are organized and receive only what they have agreed to receive (through triggering 'group' additions and removals).

    The scalable pricing gives smaller startups a place to begin and grow.

    Cons

    The report feature could be improved. When we want to export a list of subscribers from a specific group, we can do that, but the report is missing the details (if this is a settings issue I'm still not finding it). I would like to have the report include all of the 'fields' that were completed during the opt-in. These answers ARE on each subscriber's profile page, but, not on the download.

    Response from MailerLite

    Hi Deborah, great to hear about your experience with us, and it is also very much appreciated that you're taking the time to write this review.

    I took your feedback about our reports into account and made sure to keep track of this and see how we can improve it.

    Showing 5 reviews of 600 Read all reviews

    MailerLite FAQs

    Below are some frequently asked questions for MailerLite.

    MailerLite offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Forever free plan for up to 1000 subscribers and 12,000 emails per month (limited features) $15/month for 1,001-2,500 subscribers and unlimited emails.  $30/month for 2,501-5,000 subscribers and unlimited emails.  $50/month for 5,001-10,000 subscribers and unlimited emails.  $75/month for 10,001-15,000 subscribers and unlimited emails.

    MailerLite has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    MailerLite supports the following languages:

    English, Finnish, French, Polish, Portuguese, Russian, Spanish, Swedish, Ukrainian

    MailerLite supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    MailerLite integrates with the following applications:

    Basecamp, Beacon, BigCommerce, BriteVerify, Carrd, Charitable, ClickFunnels, Drupal, Eventbrite, Facebook for Business, GetSiteControl, GitHub, Google Analytics, Google Docs, Google Forms, Gravity Forms, Instagram, Intercom, Landingi, Leadpages, LinkedIn for Business, Lumeer, Magento Commerce, MailMunch, MailerCheck, MakePlans, Marketo Engage, NeverBounce, Operations Hub, OptinMonster, Paperform, PayPal, Pipedrive, Privy, ProjectManager.com, SendOwl, Shopify, Slack, Squarespace, Stripe, Sumo, Teamwork, Thrive, Trello, Twitter, Typeform, Unbounce, WooCommerce, WordPress, Wrike, Zapier, Zendesk, Zoho CRM, Zoom Meetings, mailparser.io, n8n.io

    MailerLite offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat

    Related categories

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