About Funnel
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.
Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.
Pricing starting from:
US$399.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Funnel
- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.
Business size
Deployment
- Cloud-based
- On-premise
Markets
Austria, Australia, Belgium, Canada, Switzerland, Germany, Denmark, Finland, France, United Kingdom, Japan, Malta, Netherlands, Sweden, United States and 10 others
Supported Languages
English
Pricing starting from:
US$399.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Funnel: 54
Alternatives
Stitch Labs
Fivetran
Supermetrics
ClicData
Reviews
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- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
One of the best ETL on the market, worth its (high) cost
Reviewed on 2022-02-04
I created a BI dashboard for a client of my agency, extracting data from several marketing...
I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.
Pros
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
Cons
As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
- Industry: Telecommunications
- Company size: 201-500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Funnel is one main success factor for our BI stack
Reviewed on 2020-06-17
We don't waste our time for coding and maintaining python scripts for data integration. Dealing...
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Reasons for Switching to Funnel
Awesome team and nice support, fair pricing, custom data requests, easy UIResponse from Funnel
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
- Industry: Airlines/Aviation
- Company size: 51-200 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Solid Application To Get Your Data In The Right Places
Reviewed on 2020-02-25
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great tool, great team!
Reviewed on 2021-01-19
Great experience and saving hundreds of hours/month.
Great team!
Great experience and saving hundreds of hours/month.
Great team!
Pros
Great integration tool. Number of data sources and ease of use
Cons
Dashboarding features are limited and could be improved
- Industry: Information Technology & Services
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Nice tool with immense contribution to day to day work
Reviewed on 2021-04-08
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.
Pros
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Cons
Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.
Response from Funnel
Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!
Funnel FAQs
Below are some frequently asked questions for Funnel.Q. What type of pricing plans does Funnel offer?
Funnel offers the following pricing plans:
- Starting from: US$399.00/month View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Whatever your plan you choose, we are sure you will love Funnel, and would be happy to set up a free trial for you to prove the value. Just reach out to us and you will be up and running in no time.
Q. Who are the typical users of Funnel?
Funnel has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does Funnel support?
Funnel supports the following languages:
English
Q. Does Funnel support mobile devices?
Funnel supports the following devices:
Q. What other apps does Funnel integrate with?
Funnel integrates with the following applications:
AdRoll, Google Ads, Google Analytics 360, Tableau
Q. What level of support does Funnel offer?
Funnel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
Related categories
See all software categories found for Funnel.
- Web Analytics Software
- Advertising Agency Software
- Business Intelligence Software
- Marketing Analytics Software
- Dashboard Software
- API Management Software
- ETL Software
- Marketing Attribution Software
- Data Warehouse Software
- Data Collection Software
- Data Discovery Software
- Data Management Software
- Reporting Software
