About Funnel
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.
Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.
Pricing starting from:
US$499.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Funnel
- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.
Devices
Business size
Markets
Supported Languages
Pricing starting from:
US$499.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Funnel: 50
- API
- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Analytics/ROI Tracking
- Campaign Management Software
- Campaign Tracking
- Channel Attribution
- Conversion Tracking
- Cross Channel Attribution
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Mapping
- Data Migration
- Data Quality Control
- Data Security
- Data Synchronization
- Data Visualization Software
- ETL - Extract / Transfer / Load
- Functions/Calculations
- Goal Setting / Tracking
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Match & Merge
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics Software
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Real Time Analytics
- Referral Tracking
- Reporting/Analytics
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Social Media Monitoring Software
- Threat Protection
- Time on Site Tracking
- Trend / Problem Indicators
- Visual Analytics
- Widgets
Alternatives
ClicData
Improvado
Reeport
Tableau
Reviews
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- Industry: Computer Software
- Company size: 201-500 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Easy to use. Huge time saver for uploading cost data into Google Analytics.
Reviewed on 2018-03-22
Cost data upload into Google Analytics is now much easier
Cost data upload into Google Analytics is now much easier
Pros
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Response from Funnel
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
- Industry: Telecommunications
- Company size: 201-500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Funnel is one main success factor for our BI stack
Reviewed on 2020-06-17
We don't waste our time for coding and maintaining python scripts for data integration. Dealing...
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Reasons for Switching to Funnel
Awesome team and nice support, fair pricing, custom data requests, easy UIResponse from Funnel
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
- Industry: Airlines/Aviation
- Company size: 51-200 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Solid Application To Get Your Data In The Right Places
Reviewed on 2020-02-25
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great tool, great team!
Reviewed on 2021-01-19
Great experience and saving hundreds of hours/month.
Great team!
Great experience and saving hundreds of hours/month.
Great team!
Pros
Great integration tool. Number of data sources and ease of use
Cons
Dashboarding features are limited and could be improved
- Industry: Information Technology & Services
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Nice tool with immense contribution to day to day work
Reviewed on 2021-04-08
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...
Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.
Pros
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Cons
Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.
Response from Funnel
Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!
Funnel FAQs
Below are some frequently asked questions for Funnel.Q. What type of pricing plans does Funnel offer?
Funnel offers the following pricing plans:
- Starting from: US$499.00/month View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Enterprise SLA Dedicated account manager Enterprise onboarding Unlimited number of advertising data sources Unlimited number of ad accounts Unlimited number of data rows Automated data uploads Intuitive data transformation interface Unlimited custom metrics and dimensions Ad hoc data analysis and visualization Automated currency conversion CSV file export Unlimited number of users Live chat support Free onboarding * Custom data sources
Q. Who are the typical users of Funnel?
Funnel has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+
Q. What languages does Funnel support?
Funnel supports the following languages:
English
Q. Does Funnel support mobile devices?
Funnel supports the following devices:
Q. What other apps does Funnel integrate with?
Funnel integrates with the following applications:
AdRoll, Google Ads, Google Analytics, Tableau
Q. What level of support does Funnel offer?
Funnel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat
Related categories
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