Funnel Overview
What is Funnel?
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.
Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.
Funnel Overview
Pricing
Pricing options
Enterprise SLA
Dedicated account manager
Enterprise onboarding
Unlimited number of advertising data sources
Unlimited number of ad accounts
Unlimited number of data rows
Automated data uploads
Intuitive data transformation interface
Unlimited custom metrics and dimensions
Ad hoc data analysis and visualization
Automated currency conversion
CSV file export
Unlimited number of users
Live chat support
Free onboarding
* Custom data sources
Funnel Features
Media


Funnel Reviews
Funnel Reviews
Easy to use. Huge time saver for uploading cost data into Google Analytics.
Cost data upload into Google Analytics is now much easier
Funnel is one main success factor for our BI stack
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Great combination of customisability and ease of use
Much faster, simplified and consistent tracking and reporting of digital marketing performance.
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Easy to use. Huge time saver for uploading cost data into Google Analytics.
Pros
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Response from Funnel
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Funnel is one main success factor for our BI stack
We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Response from Funnel
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
Solid Application To Get Your Data In The Right Places
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
Great combination of customisability and ease of use
Much faster, simplified and consistent tracking and reporting of digital marketing performance.
Pros
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Cons
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)
Response from Funnel
Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.
I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!
Overall, I have had a very positive experience working with Funnel.
Pros
The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.
Cons
While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.
Response from Funnel
Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.
As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!
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Funnel Pricing
Funnel Pricing
Enterprise SLA
Dedicated account manager
Enterprise onboarding
Unlimited number of advertising data sources
Unlimited number of ad accounts
Unlimited number of data rows
Automated data uploads
Intuitive data transformation interface
Unlimited custom metrics and dimensions
Ad hoc data analysis and visualization
Automated currency conversion
CSV file export
Unlimited number of users
Live chat support
Free onboarding
* Custom data sources
Enterprise SLA
Dedicated account manager
Enterprise onboarding
Unlimited number of advertising data sources
Unlimited number of ad accounts
Unlimited number of data rows
Automated data uploads
Intuitive data transformation interface
Unlimited custom metrics and dimensions
Ad hoc data analysis and visualization
Automated currency conversion
CSV file export
Unlimited number of users
Live chat support
Free onboarding
* Custom data sources
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Funnel Features
Funnel Features
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Categories
Categories
Additional information for Funnel
Additional information for Funnel
Key features of Funnel
- API - one API to all ad platforms
- Automatic cost data from any paid traffic source
- Automatic currency conversion
- Automatic synchronization of data
- Cost of traffic channels attributed to GA transactions
- Cost upload to Google Analytics
- Cross channel analytics
- Customizable dashboards
- Grouping of ad accounts
- Reports for teams or clients
Benefits
- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.
Funnel FAQs
Funnel FAQs
Below are some frequently asked questions for Funnel.
Q. What type of pricing plans does Funnel offer?
Funnel offers the following pricing plans:
Starting from: US$499.00/month
Pricing model: Subscription
Free Trial: Available
Enterprise SLA Dedicated account manager Enterprise onboarding Unlimited number of advertising data sources Unlimited number of ad accounts Unlimited number of data rows Automated data uploads Intuitive data transformation interface Unlimited custom metrics and dimensions Ad hoc data analysis and visualization Automated currency conversion CSV file export Unlimited number of users Live chat support Free onboarding * Custom data sources
Q. What are the main features of Funnel?
Funnel offers the following features:
- API - one API to all ad platforms
- Automatic cost data from any paid traffic source
- Automatic currency conversion
- Automatic synchronization of data
- Cost of traffic channels attributed to GA transactions
- Cost upload to Google Analytics
- Cross channel analytics
- Customizable dashboards
- Grouping of ad accounts
- Reports for teams or clients
Q. Who are the typical users of Funnel?
Funnel has the following typical customers:
Large Enterprises, Non Profit, Mid Size Business
Q. What languages does Funnel support?
Funnel supports the following languages:
English
Q. What type of pricing plans does Funnel offer?
Funnel has the following pricing plans:
Subscription
Q. Does Funnel support mobile devices?
We do not have any information about what devices Funnel supports
Q. What other apps does Funnel integrate with?
Funnel integrates with the following applications:
AdRoll, AdRoll, Agent Legend, Assessment Generator, Digistorm Funnel, Google AdWords, Google Analytics, Ingenious Partner Marketing Platform, Tableau
Q. What level of support does Funnel offer?
Funnel offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
Cost data upload into Google Analytics is now much easier