About Funnel

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.

Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.

Pricing starting from:

US$499.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Funnel

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.

Devices

Business size

S M L

Markets

Austria, Australia, Belgium, Canada, Switzerland and 10 others, Germany, Denmark, Finland, France, United Kingdom, Japan, Malta, Netherlands, Sweden, United States

Supported Languages

English

Pricing starting from:

US$499.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Funnel Software - Data explorer
Funnel Software - Data explorer
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Funnel Software - Data explorer Funnel Software - Data explorer

Features

Total features of Funnel: 50

  • API
  • Access Controls/Permissions
  • Ad hoc Query
  • Ad hoc Reporting
  • Analytics/ROI Tracking
  • Campaign Management Software
  • Campaign Tracking
  • Channel Attribution
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Reports
  • Dashboard Creation
  • Dashboard Software
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Security
  • Data Synchronization
  • Data Visualization Software
  • ETL - Extract / Transfer / Load
  • Functions/Calculations
  • Goal Setting / Tracking
  • Job Scheduling
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Match & Merge
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics Software
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Real Time Analytics
  • Referral Tracking
  • Reporting/Analytics
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Social Media Monitoring Software
  • Threat Protection
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Visual Analytics
  • Widgets

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Reeport

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Tableau

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Reviews

Overall rating

4.6 /5
(14)
Value for Money
4.6/5
Features
4.5/5
Ease of Use
4.6/5
Customer Support Software
4.8/5

Already have Funnel?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 14
Amaury G.
Overall rating
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Reviewed on 2018-03-22

Cost data upload into Google Analytics is now much easier

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Response from Funnel

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Mark B.
Overall rating
  • Industry: Telecommunications
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Funnel is one main success factor for our BI stack

Reviewed on 2020-06-17

We don't waste our time for coding and maintaining python scripts for data integration. Dealing...

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Alternatives Considered

Stitch Labs, Fivetran and Supermetrics

Reasons for Switching to Funnel

Awesome team and nice support, fair pricing, custom data requests, easy UI

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Verified Reviewer
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Solid Application To Get Your Data In The Right Places

Reviewed on 2020-02-25

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Miguel ángel B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great tool, great team!

Reviewed on 2021-01-19

Great experience and saving hundreds of hours/month.
Great team!

Great experience and saving hundreds of hours/month.
Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Ashish D.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Nice tool with immense contribution to day to day work

Reviewed on 2021-04-08

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and...

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.

Response from Funnel

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Showing 5 reviews of 14 Read all reviews

Funnel FAQs

Below are some frequently asked questions for Funnel.

Funnel offers the following pricing plans:

Enterprise SLA Dedicated account manager Enterprise onboarding Unlimited number of advertising data sources Unlimited number of ad accounts Unlimited number of data rows Automated data uploads Intuitive data transformation interface Unlimited custom metrics and dimensions Ad hoc data analysis and visualization Automated currency conversion CSV file export Unlimited number of users Live chat support Free onboarding * Custom data sources

Funnel has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Funnel supports the following languages:

English

Funnel supports the following devices:

Funnel integrates with the following applications:

AdRoll, Google Ads, Google Analytics, Tableau

Funnel offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat

Related categories

See all software categories found for Funnel.