About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to LeadSquared

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United Arab Emirates, Argentina, Australia, Brazil, Canada , China, Germany, United Kingdom, India, Japan, Mexico, New Zealand, Philippines, Singapore, United States, Vietnam, South Africa

    Supported Languages

    English, Hindi, Indonesian, Vietnamese

    Pricing starting from:

    US$25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to LeadSquared

    Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Features

    Total features of LeadSquared: 168

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Admissions Management
    • Alerts/Notifications
    • Alumni Management Software
    • Application Management
    • Appointment Management
    • Appointment Scheduling Software
    • Auto-Responders
    • Automated Scheduling
    • Automatic Call Distribution
    • CRM Software
    • Calendar Sync
    • Calendar/Reminder System
    • Call Center Management
    • Call Disposition
    • Call Management
    • Call Monitoring
    • Call Reporting
    • Call Routing
    • Call Scripting
    • Call Tracking Software
    • Call Transcription
    • Call Transfer
    • Caller Profiles
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management Software
    • Chat/Messaging
    • Click Tracking
    • Client Management
    • Client Portal
    • Commenting/Notes
    • Commission Management
    • Communication Management
    • Computer Telephony Integration
    • Contact Database
    • Contact Management Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Document Management Software
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Electronic Payments
    • Email Distribution
    • Email Management Software
    • Email Marketing Software
    • Email Templates
    • Email Tracking Software
    • Engagement Tracking
    • Enrollments/Onboarding
    • Event Triggered Actions
    • Fee Management
    • Field Sales Management
    • For Financial Institutions
    • For Medical Purposes
    • For Small Businesses
    • For Startups
    • For iPad Devices
    • Forecasting
    • Forms Management
    • GPS
    • HIPAA Compliant
    • Higher Education Software
    • IVR/Voice Recognition
    • Interaction Tracking
    • Internal Chat Integration
    • Interview Scheduling
    • Inventory Management Software
    • K-12 Software
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Distribution
    • Lead Engagement
    • Lead Management Software
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat Software
    • Mailing List Management
    • Marketing Automation Software
    • Marketing Calendar
    • Medical History Records
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Marketing
    • Multi-Location
    • Multivariate Testing
    • Online Time Clock
    • Opportunity Management
    • Patient Communications
    • Patient Management Software
    • Payment Collection in the Field
    • Performance Management
    • Performance Metrics
    • Physician Management
    • Pipeline Management
    • Pipeline Reports
    • Predictive Dialer Software
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Records Management Software
    • Referral Tracking
    • Registration Management
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Route Optimization
    • Routing
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Automation
    • Sales Forecasting Software
    • Sales Pipeline Management
    • Sales Reports
    • Sales Trend Analysis
    • Scheduling Software
    • Scoring
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Self Service Portal
    • Single Sign On Software
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Tagging
    • Task Management Software
    • Task Progress Tracking
    • Task Scheduling
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Visitor Tracking
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Widgets
    • Workflow Management Software

    Alternatives

    HubSpot CRM

    4.5
    #0 Alternative to LeadSquared
    Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

    Bitrix24

    4.1
    #1 Alternative to LeadSquared
    Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time...

    Salesforce Platform

    4.3
    #2 Alternative to LeadSquared
    Salesforce App Cloud is a platform for developing enterprise & customer-facing apps to store data, connect to any...

    Sugar Market

    4.1
    #3 Alternative to LeadSquared
    Sugar Market (formerly Salesfusion) is a leading provider of marketing automation software that is designed for B2B...

    Reviews

    Overall rating

    4.3 /5
    (141)
    Value for Money
    4.2/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.4/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 141
    Jagriti
    Overall rating
    • Industry: Staffing & Recruiting
    • Company size: 51-200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software

    Brilliant tool for Lead Automation - helping Marketing and Campaigns

    Reviewed on 12/14/2015

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools...

    I have been very impressed with LeadSquared - that we had chosen amongst a plethora of tools available for the purpose - but none was as useful and easy to use as LeadSquared. We were doubly impressed with the depth of thinking that had gone in thinking each feature and how to make it the most useful for actual users. My sales and marketing team are quite excited by the effectiveness of the tool - and our witnessed business growth is a strong testimonial. As a decision maker, I get quick and intuitive reports which helps in aligning our strategy to our business goals and keeps team performance high. LeadSquared team has been exceptional in providing support and promptly resolving our queries in minutes. I strongly recommend LeadSquared.

    Pros

    1. Can be used even by Junior staff with minimal training - very intuitive product.
    2. Has all the features that help us in our sales/marketing automation.
    3. Landing page feature helps us creating mini sites and getting effective metrics.
    4. Strong reliable support.
    5. Good pricing options - value for money!

    I would strongly recommend the reader to take LeadSquared tour and try it - you shall definitely find it worth your business value!

    Cons

    Granularity of access for lists for campaigns can be improved.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Preetha
    Overall rating
    • Industry: Education Management
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Good CRM for marketing purpose

    Reviewed on 7/19/2022

    As a CC manager, I can effectively track my CC's and this plays a very important role in the growth...

    As a CC manager, I can effectively track my CC's and this plays a very important role in the growth of my company. Leadsquared is very helpful in the sales and marketing department and I can experience the percentage of lead conversion increased after using the leadsquared CRM.

    Pros

    Leadsquared helps to capture leads very effectively from different sources and lead distribution is also very useful. We could clearly track the call report of the tele sales team very effectively and could monitor them. We could analyse the lead stages also.

    Cons

    It will be good if we can add call recording saving options so that we can do call audits very effectively without any additional payment. Every automation costs, so that is also not affordable for us since we are a start up company. Report area is lil bit confusing. It could be made user-friendly. Mobile CRM, sometimes it's getting hang

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 3.0 /10

    Long Implementation and Setup Process, Poor Support

    Reviewed on 5/9/2019

    I would only recommend this product if you do not have any data to import from other software tools...

    I would only recommend this product if you do not have any data to import from other software tools or if you are looking for very basic functionality. If you are planning to use more advanced functionality, ask them to FULLY demo it for you. Ask lots of questions, don't make any assumptions! I wish I had spent more time doing my due diligence during the evaluation process. I probably would have discovered it was not the best fit.

    Pros

    The price is what was most attractive about this software. For the feature set included the price was right compared to the marketplace.

    Cons

    The setup process took much longer than anticipated. We had data to import from another system and working with the support staff off-shore was a challenge. I wound up having to pull an internal resource (developer) to get the import completed. I consider myself pretty savvy with marketing automation/email marketing/crm software tools and I was challenged with the implementation. When all was said and done, we were unable to gain all of the reporting and functionality we initially thought we were purchasing.

    Alternatives Considered

    HubSpot Marketing Hub, Outreach, Zoho Campaigns and Ontraport

    Reasons for Switching to LeadSquared

    Price. Perceived value (in feature set) for the cost.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Krishna
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Using LSQ for overall lead tracking and sales activity.

    Reviewed on 7/20/2022

    We had some issues in beginning but now it's sorted and working fine.

    We had some issues in beginning but now it's sorted and working fine.

    Pros

    Lead Capture, Automations, Separate Activities, Creating Forms, Phone Call Metrics, Notifications, etc. These are the features which we like in the LSQ CRM.

    Cons

    Pricing is very high for Apps connector and Automation timing is slow. Activity import is not working properly. Kindly look into this.

    Alternatives Considered

    Zoho CRM

    Reasons for Choosing LeadSquared

    Call tracking feature, Automations

    Reasons for Switching to LeadSquared

    Integration with third parties.

    Response from LeadSquared

    Thank you so much for sharing your experience with us. We really appreciate you taking the time to share your rating with us. Please do not hesitate to contact us at [email protected] Best regards, Team LeadSquared.

    Akash
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Good Support Available for Account Manager

    Reviewed on 7/23/2022

    Overall experience is very good. Initially we struggle to implement the system in our organisation...

    Overall experience is very good. Initially we struggle to implement the system in our organisation but with the help of current Account Manager it really helps and able to implement the Leadsquared in a very short time.

    Pros

    Account Managers at Leadsqaured are doing great job. They have supported us at every point. Where ever we need help. They taught me everything so that i will not have any dependency and able to resolve most of the things myself. Features at leadsquared are decent enough. They have fulfill at least basic to moderate requriement.

    Cons

    I can see there is only one major Con. Reports available on the Leadsquared are very limited. Most of the time we have to use custom report or skip reports.

    Alternatives Considered

    Salesforce Sales Cloud

    Response from LeadSquared

    Thank you so much Akash for sharing your experience with us. We really appreciate you taking the time to share your rating with us. We look forward to your continued support. Best Regards, Team LeadSquared

    Showing 5 reviews of 141 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Gravity Forms, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.