About Driftrock

Driftrock is a platform designed to give marketers an unfair advantage with their online lead generation campaigns. Each tool on Driftrock has a specific purpose, and they all integrate seamlessly to form a powerful lead generation platform.

With Driftrock you can automatically sync leads from Facebook, Google and LinkedIn to your CRM in real time. Driftrock's automation features also allow you to sync your CRM system or email service provider with your Facebook Custom Audiences, Google Customer Match and LinkedIn Matched Audiences removing the need for CSV exports and imports to update your lists.

Pricing starting from:

US$149.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Driftrock

  • Automatically sync your Facebook, Google and LinkedIn leads to your CRM in real time

  • Connect, automate and track leads from all your marketing sources under one roof.

  • Reduce your cost per lead by activating new, high performing channels.

  • Nurture leads with multi-channel campaigns on Facebook & Google to increase conversion rates.

  • Increase revenue per customer by delivering after sales messaging.
  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, Norway, Sweden, United States, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$149.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Driftrock Software - Main Dashboard
    Driftrock Software - Lead Management
    Driftrock Software - Lead Validation
    View 4 more
    Driftrock Software - Main Dashboard Driftrock Software - Lead Management Driftrock Software - Lead Validation

    Features

    Total features of Driftrock: 61

    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management Software
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customization
    • Dashboard Software
    • Data Extraction Software
    • Data Import/Export
    • Data Visualization Software
    • Drag & Drop
    • Engagement Tracking
    • Event Triggered Actions
    • Forms Management
    • Landing Pages/Web Forms
    • Lead Capture Software
    • Lead Database Integration
    • Lead Distribution
    • Lead Generation Software
    • Lead Management Software
    • Lead Notifications
    • Lead Nurturing Software
    • Lead Qualification
    • Lead Segmentation
    • Lead Verification/Validation
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Marketing
    • Online Forms
    • Performance Metrics
    • Personalization Software
    • Pipeline Reports
    • Real Time Analytics
    • Real Time Data
    • Real Time Notifications
    • Reporting & Statistics
    • Reporting/Analytics
    • Sales Reports
    • Sales Trend Analysis
    • Search/Filter
    • Social Media Integration
    • Source Tracking
    • Template Management
    • Third Party Integrations
    • Visitor Tracking
    • Web Forms

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    Reviews

    Overall rating

    4.6 /5
    (9)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support Software
    4.3/5

    Already have Driftrock?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 9
    Simon B. Simon B.
    Overall rating
    • Industry: Online Media
    • Review Source

    Overall rating

    Tech that makes working in Facebook a BREEZE

    Reviewed on 2015-05-21

    Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way....

    Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way.

    I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.

    Pros

    Technology
    Similicity
    Control
    Service

    Cons

    No cons - honest....

    Daniel D. Daniel D.
    Overall rating
    • Industry: Entertainment
    • Company size: 5,001-10,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    An advertising dream come true

    Reviewed on 2019-07-19

    I ran the team at Driftrock through the wringer to get all of my questions answered and our...

    I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

    Pros

    I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

    Cons

    Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

    Jeff C. Jeff C.
    Overall rating
    • Industry: Media Production
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 0.0 /10

    Absolute mess of a product with horrible support

    Reviewed on 2019-07-12

    I inherited them when my predecessor left, and I've been in the process of decoupling them from our...

    I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

    Pros

    It does what we need it to do... when it doesn't fail (which is at least once a month)

    Cons

    Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

    Mark D. Mark D.
    Overall rating
    • Industry: Real Estate
    • Company size: 11-50 Employees
    • Used for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    Great tool for creating audiences for Google Ads

    Reviewed on 2019-07-12

    Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. ...

    Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up.

    Pros

    It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

    Cons

    It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise.

    Alternatives Considered

    Zapier

    Reasons for Switching to Driftrock

    Their integration with Google Ads
    Ed W. Ed W.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    Easy software with great support

    Reviewed on 2019-07-15

    Pros

    We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

    Cons

    Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

    Showing 5 reviews of 9 Read all reviews

    Driftrock FAQs

    Below are some frequently asked questions for Driftrock.

    Driftrock offers the following pricing plans:

    • Starting from: US$149.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Starting from $149/month. The pricing is flexible and depends on the features you want to include in your package.

    Driftrock has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001+

    Driftrock supports the following languages:

    English

    Driftrock supports the following devices:

    Driftrock integrates with the following applications:

    Amazon S3, Campaign Monitor, Constant Contact 1, Convertr, Google Ads, Google Analytics, HubSpot CMS Hub, HubSpot CRM, Infusionsoft CRM Singapore, Intercom, Keap, LinkedIn for Business, Mailchimp, Maropost, Oracle Eloqua, Sailthru, Salesforce Foundation, Zoho CRM, dotdigital Engagement Cloud

    Driftrock offers the following support options:

    Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat

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