Segment Overview

What is Segment?

Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.

You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.

With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.

Segment Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Free - 100,000 events per month
$29 - 1,000,000 events per month
$79 - 10,000,000 events per month
$349 - 20,000,000 events per month


Segment Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom
Supported Languages
English

Media

Choose your integration in Segment
Event tracing in Segment
New Segment feature- live debugger
Segment screenshot: Choose your integration in Segment Segment screenshot: Event tracing in Segment Segment screenshot: New Segment feature- live debugger

Segment Reviews

Segment Reviews

Overall rating
4.6
/
5
Excellent
31

Very good
13

Average
1

Poor
0

Terrible
1

Value for Money
3.9
Features
4.6
Ease of Use
4.5
Customer Support
4.4
96% recommended this app
Guido N.

All the info you need. In a snap!


Jonny D.

Segment - The Data Layer to Have

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.


Or P.

Data loss and bad customer support

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.


Verified Reviewer

Addresses a major use case | requires a data architect to own the implementation and...


Christopher S.

Great software to remove the burden of countless API integrations

Saved a ton of dev time


Guido N.
Industry: Marketing & Advertising
Company size: 11-50 Employees

All the info you need. In a snap!

Used Weekly for 1+ year
Reviewed on 2020-11-18
Review Source: Capterra

Pros

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Cons

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jonny D.
Industry: Financial Services
Company size: 51-200 Employees

Segment - The Data Layer to Have

Used Daily for 2+ years
Reviewed on 2019-09-02
Review Source: Capterra

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros

Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.

Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.

The new personas feature is also incredibly powerful.

Make collecting analytics .track and .page and .identify easy.

Cons

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Or P.
Industry: Internet
Company size: 11-50 Employees

Data loss and bad customer support

Reviewed on 2016-04-04
Review Source: GetApp

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pros

Reduce the amount of code that handles analytics and tracking
No real alternative

Cons

Unreliable.
Bad customer support.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Industry: Internet
Company size: 201-500 Employees

Addresses a major use case | requires a data architect to own the implementation and instrumentation

Used Monthly for 2+ years
Reviewed on 2020-11-23
Review Source: Capterra

Pros

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Cons

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Christopher S.
Industry: Food Production
Company size: 51-200 Employees

Great software to remove the burden of countless API integrations

Used Daily for 2+ years
Reviewed on 2018-04-25
Review Source: Capterra

Saved a ton of dev time

Pros

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.9/10
Based on 46 user ratings
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Segment Pricing

Segment Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Free - 100,000 events per month
$29 - 1,000,000 events per month
$79 - 10,000,000 events per month
$349 - 20,000,000 events per month

Free - 100,000 events per month
$29 - 1,000,000 events per month
$79 - 10,000,000 events per month
$349 - 20,000,000 events per month

Value for Money
3.9/5
Based on 46 user ratings
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Segment Features

Segment Features

API
Activity Dashboard
Ad hoc Reporting
Business Analysis
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4.6/5
Based on 46 user ratings
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Categories

Additional information for Segment

Additional information for Segment

Key features of Segment

  • 24/7 monitoring
  • 99.99% uptime
  • Analytics for ecommerce
  • Customer data management
  • Export API
  • Hundreds of app integrations
  • Invite collaborators
  • Live events stream
  • Pull data from POS, iBeacons, smartwatches
  • Query data in Amazon Redshift
  • Raw data strorage
  • Real-time analytics events
  • Replay historical data
  • SQL data visualization
  • Send data from mutiple devices
  • Unlimited projects
  • Webhook integration

Benefits

  • Data import: Pull together customer data from your apps, websites and from multiple devices - from phones to smartwatches - as well as internal product and transactional data.

  • Data analysis: Use SQL in Amazon Redshift to query your data, apply cross-product analysis, and forecast trends.

  • Data replay: When you start trialling or using a new application Segment replays your historical data and brings it into these new tools.

  • Advanced integrations: Segment integrates with hundreds of tools, from marketing, to sales, to business intelligence. You can also order new integrations to be built and use the one-click ecommerce plugin for use with ecommerce platforms.

  • Customization: Use webhooks to forward all events to your own servers and invite team members to collaborate on certain projects.

  • Segment FAQs

    Segment FAQs

    Below are some frequently asked questions for Segment.

    Q. What type of pricing plans does Segment offer?

    Segment offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Free - 100,000 events per month $29 - 1,000,000 events per month $79 - 10,000,000 events per month $349 - 20,000,000 events per month

    Q. What are the main features of Segment?

    Segment offers the following features:

    • 24/7 monitoring
    • 99.99% uptime
    • Analytics for ecommerce
    • Customer data management
    • Export API
    • Hundreds of app integrations
    • Invite collaborators
    • Live events stream
    • Pull data from POS, iBeacons, smartwatches
    • Query data in Amazon Redshift
    • Raw data strorage
    • Real-time analytics events
    • Replay historical data
    • SQL data visualization
    • Send data from mutiple devices
    • Unlimited projects
    • Webhook integration

    Q. Who are the typical users of Segment?

    Segment has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Segment support?

    Segment supports the following languages:

    English

    Q. What type of pricing plans does Segment offer?

    Segment has the following pricing plans:

    Free, Subscription

    Q. Does Segment support mobile devices?

    We do not have any information about what devices Segment supports

    Q. What other apps does Segment integrate with?

    Segment integrates with the following applications:

    ActiveCampaign, Ambassador, Chartio, Help Scout, Iterable, LiveChat, Lodgify, Olark, Optimizely, Thinkific

    Q. What level of support does Segment offer?

    Segment offers the following support options:

    Knowledge Base, Online Support, Phone Support