About Google Ads

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Google Ads

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, zh-hant

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Google Ads Software - Track costs and clicks in Google AdWords
    Google Ads Software - Track your campaign in Google AdWords
    Google Ads Software - Google AdWords display ads in search results
    Google Ads Software - Set up your campain in Google AdWords
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    Google Ads Software - Track costs and clicks in Google AdWords Google Ads Software - Track your campaign in Google AdWords Google Ads Software - Google AdWords display ads in search results Google Ads Software - Set up your campain in Google AdWords

    Features

    Total features of Google Ads: 7

    • Advertising Management
    • Budget Control
    • Campaign Analytics
    • Campaign Management Software
    • Campaign Planning
    • Monitoring
    • Multi-Campaign

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    Reviews

    Overall rating

    4.4 /5
    (455)
    Value for Money
    4.2/5
    Features
    4.5/5
    Ease of Use
    4.0/5
    Customer Support Software
    3.9/5

    Already have Google Ads?

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    Write a Review!
    Showing 5 reviews of 455
    Christine O. Christine O.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    A must have for every business

    Reviewed on 2021-06-08

    So far I have had an amazing experience with Google Ads as customers and clients have been...

    So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

    Pros

    Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive.
    The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier.
    Real time tracking has also been made easier.
    Customers and clients can easily find our products online.

    Cons

    The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads.
    It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

    Alternatives Considered

    Facebook for Business

    Reasons for Choosing Google Ads

    I now have control of my campaign goals and can monitor how customers and clients are searching for our products.

    Switched From

    Instagram

    Reasons for Switching to Google Ads

    It came in handy after my Facebook Ads account was suspended.
    Mohammed S. Mohammed S.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 9.0 /10

    guaranteed outreach, solid results

    Reviewed on 2021-07-06

    Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest...

    Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.

    Pros

    The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

    Cons

    The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

    Alternatives Considered

    LinkedIn for Business

    Reasons for Choosing Google Ads

    Our facebook campaigns were great at increasing awareness and visibility, but wasn't so great at converting those numbers into increased customer business.

    Switched From

    Facebook for Business

    Reasons for Switching to Google Ads

    LinkedIn didn't have enough reach within the pool of people we were targeting for our ad campaigns.
    Julie J. Julie J.
    Overall rating
    • Industry: Retail
    • Company size: 501-1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Great advertising program

    Reviewed on 2021-11-17

    Pros

    For me Google ads is a must for every online marketing mix. They have a lot of options to advertise on different platforms and networks all centered in one place (such as YouTube, Google search and display network sites) It's relatively quick to set up and to see results as well.

    Cons

    Difficult to use, you really need knowledge to use this software. They want you to use automated bidding strategies based on machine learning but this is not always the best way to set up a campaign for your ROI. You really have to know how you can optimize your campaigns. Of course it all depends on your marketing strategy but this makes it difficult for small entrepreneurs for example without professional help.

    Christopher P. Christopher P.
    Overall rating
    • Industry: Music
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 2.0 /10

    GOOGLE ADS HAS APPALLING CUSTOMER SERVICE WHEN RESOLVING PROBLEMS!!!

    Reviewed on 2021-08-11

    Pros

    Admittedly the ads are relatively simple to set up- and budgeting can be done easily too.
    A little difficult to verify that the ads are genuinely running and being placed correctly.
    After research we noticed a lot of ads were being placed in the most obscure places.
    But I put that down to inexperience on our part and now feel this can be controlled somewhat.

    Cons

    Appalling customer service treatment after their own mistake.

    There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad.
    However, loss of significant revenue resulted from this error. In seeking compensation for THEIR error all Google Ads have done is keep on sending me a template email that states,
    'Thank you for your response. I will be glad to assist you further. I understand that it is taking really longer time than usual...We assure you that your query is being attended and I would request you to please allow us s 4-5 business days more to get back to you'.
    ...and then nothing! No progress report, no management contact even after insisting on it.

    Clearly Google Ads doesn't really care for its customers except when it's time for US to pay them.
    We are now in the process of legal action.

    ...it is now 11.08.2021 at the time of writing this.

    Saikat M. Saikat M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support Software
    • Likelihood to recommend 10.0 /10

    A must-have for any company any business

    Reviewed on 2021-08-23

    Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost,...

    Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

    Pros

    "For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement."

    "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads."

    "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results."

    "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

    Cons

    "Overall, it was a bad experience. Platform is quite unprofessional."

    "The user interface can be clumsy at times and has resulted in data loss on a few occasions."

    "It's incredibly deep, with a lot of confusing elements."

    "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."

    Alternatives Considered

    LinkedIn for Business

    Reasons for Choosing Google Ads

    Facebook advertising did an excellent job of raising awareness and exposure, but they didn't do as well at translating those numbers into more business.

    Switched From

    Facebook for Business

    Reasons for Switching to Google Ads

    It's Google. You can try once if you serious about your Business
    Showing 5 reviews of 455 Read all reviews

    Google Ads FAQs

    Below are some frequently asked questions for Google Ads.

    Google Ads offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    Google Ads has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Google Ads supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish, Ukrainian, zh-hant

    Google Ads supports the following devices:

    Android (Mobile)

    Google Ads integrates with the following applications:

    Google Analytics

    Google Ads offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support

    Related categories

    See all software categories found for Google Ads.