Google AdWords

PPC campaign management

4.4 /5 (208 reviews) Write a Review!

Google AdWords Overview

What is Google AdWords?

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Google AdWords Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Value for money

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.


Google AdWords Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, India and 4 others, Japan, Germany, Brazil, Mexico
Supported Languages
Arabic, Czech, Danish, Dutch, English and 20 others, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Media

Track costs and clicks in Google AdWords
Track your campaign in Google AdWords
Google AdWords display ads in search results
Set up your campain in Google AdWords
Google AdWords video Google AdWords screenshot: Track costs and clicks in Google AdWords Google AdWords screenshot: Track your campaign in Google AdWords Google AdWords screenshot: Google AdWords display ads in search results Google AdWords screenshot: Set up your campain in Google AdWords

Google AdWords Reviews

Google AdWords Reviews

Overall rating
4.4
/
5
Excellent
112

Very good
69

Average
19

Poor
5

Terrible
3

Value for Money
4.1
Features
4.4
Ease of Use
3.8
Customer Support
4
87% recommended this app
Lisa T.

You can't ignore Google!


James M.

AdWords has helped me affordably attract new clients


Ana M.

Create ads with Google Ads and expand your business

With Google Ads I create ads and expand my business, thus increasing my sales, using relevant keywords, the cost per click is worth it, because I can make a profit through my sales generated by the ads.


Tahnya R.

Irrelevant search results and waste of money

The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.


Violeta V.

Adwords is great

Overall, Google Adwords is great. I am using it and I highly recommend it to other small businesses.


Lisa T.
Industry: Telecommunications
Company size: 11-50 Employees

You can't ignore Google!

Used Daily for 2+ years
Reviewed on 2017-10-13
Review Source: GetApp

Pros

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

James M.
Industry: Information Technology & Services
Company size: 201-500 Employees

AdWords has helped me affordably attract new clients

Used Monthly for 1+ year
Reviewed on 2018-02-17
Review Source: GetApp

Pros

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

Cons

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge in digital marketing, AdWords is not simple to dive right in (or at least not simple to do it right). Take the time to do ample research and even consider the training and certification offered by Google. I felt this was more fit for someone whose line of work is PPC as opposed to running your own ads for your business so I have not completed these. I am certain they would be exponentially beneficial to anyone, but I feel confident my keyword research and message design was enough to at least turn profits from the time and money spent using AdWords.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Ana M.
Industry: Retail
Company size: 2-10 Employees

Create ads with Google Ads and expand your business

Used Daily for 6-12 months
Reviewed on 2020-12-04
Review Source: Capterra

With Google Ads I create ads and expand my business, thus increasing my sales, using relevant keywords, the cost per click is worth it, because I can make a profit through my sales generated by the ads.

Pros

With Google Ads I create ads and advertise my products without spending a lot of money on it, because even though my ad is being viewed by several people, I will only pay according to the number of clicks I receive, in addition, with Google Ads my ad appears first, even if my site is not among the top positions, I appear where they are looking for me, thanks to the multifaceted configuration options.

Cons

To work with Google Ads you need a lot of knowledge, because if you use irrelevant keywords and end up driving the wrong traffic to your site, you will lose a lot of money in a short time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Tahnya R.
Industry: Real Estate
Company size: 501-1,000 Employees

Irrelevant search results and waste of money

Used Daily for 2+ years
Reviewed on 2019-11-09
Review Source: GetApp

The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.

Pros

None that I see
I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.

Cons

Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Violeta V.
Industry: Marketing & Advertising
Company size: Self Employed

Adwords is great

Used Daily for 2+ years
Reviewed on 2020-11-27
Review Source: GetApp

Overall, Google Adwords is great. I am using it and I highly recommend it to other small businesses.

Pros

Google Adwords has helped me spread a word about my business and bring in some quality traffic to my website.

Cons

It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
8.5/10
Based on 208 user ratings
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Google AdWords Pricing

Google AdWords Pricing

Starting from
N/A
Free Trial
Free
Value for money

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

Value for Money
4.1/5
Based on 208 user ratings
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Google AdWords Features

Google AdWords Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.4/5
Based on 208 user ratings
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Categories

Additional information for Google AdWords

Additional information for Google AdWords

Key features of Google AdWords

  • Ad campaign tracking
  • Add maps to ads
  • Add phone numbers to your ads
  • Ads optimized for various devices
  • Create Google ads
  • Define calls-to-action
  • Define search terms
  • Display your ad in Google results
  • Edit ads
  • Local/ global advertising
  • Monthly key statistics & figures reports
  • Pause/ restart campains
  • Select cities, regions or countries
  • Test new search terms

Benefits

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Google AdWords FAQs

    Google AdWords FAQs

    Below are some frequently asked questions for Google AdWords.

    Q. What type of pricing plans does Google AdWords offer?

    Google AdWords offers the following pricing plans:

    Pricing model: Free

    Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    Q. What are the main features of Google AdWords?

    Google AdWords offers the following features:

    • Ad campaign tracking
    • Add maps to ads
    • Add phone numbers to your ads
    • Ads optimized for various devices
    • Create Google ads
    • Define calls-to-action
    • Define search terms
    • Display your ad in Google results
    • Edit ads
    • Local/ global advertising
    • Monthly key statistics & figures reports
    • Pause/ restart campains
    • Select cities, regions or countries
    • Test new search terms

    Q. Who are the typical users of Google AdWords?

    Google AdWords has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Google AdWords support?

    Google AdWords supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. Does Google AdWords support mobile devices?

    We do not have any information about what devices Google AdWords supports

    Q. What other apps does Google AdWords integrate with?

    Google AdWords integrates with the following applications:

    Act-On, Cyfe, Dasheroo, Klipfolio, Leftronic, LiveChat, LiveRamp IdentityLink, LoginRadius, Net-Results, Optmyzr

    Q. What level of support does Google AdWords offer?

    Google AdWords offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials