Google AdWords

PPC campaign management

4.4 /5 (191 reviews) Write a Review!

Google AdWords Overview

What is Google AdWords?

Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.

You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).

You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.

Google AdWords Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Value for money

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.


Google AdWords Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, India and 4 others, Japan, Germany, Brazil, Mexico
Supported Languages
Arabic, Czech, Danish, Dutch, English and 20 others, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Media

Track costs and clicks in Google AdWords
Track your campaign in Google AdWords
Google AdWords display ads in search results
Set up your campain in Google AdWords
Google AdWords video Google AdWords screenshot: Track costs and clicks in Google AdWords Google AdWords screenshot: Track your campaign in Google AdWords Google AdWords screenshot: Google AdWords display ads in search results Google AdWords screenshot: Set up your campain in Google AdWords

Google AdWords Reviews

Google AdWords Reviews

Overall rating
4.4
/
5
Excellent
102

Very good
65

Average
17

Poor
5

Terrible
2

Value for Money
4.1
Features
4.4
Ease of Use
3.8
Customer Support
4
87% recommended this app
Lisa T.

You can't ignore Google!


David K.

Adwords is amazing..

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.


Tahnya R.

Irrelevant search results and waste of money

The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.


Amit A.

Excellent Advertising Tool!

My promoting advertising made me lose more money than I earned from sales, my products were sold but not in large quantities, the fact is that I was able to sell my products with the google ads but i couldn't keep the investment on the sponsored advertising.


James M.

AdWords has helped me affordably attract new clients


Lisa T.
Industry: Telecommunications
Company size: 11-50 Employees

You can't ignore Google!

Used Daily for 2+ years
Reviewed on 10/13/2017
Review Source: GetApp

Pros

Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.

Cons

Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

David K.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Adwords is amazing..

Used Daily for 2+ years
Reviewed on 3/11/2020
Review Source: GetApp

Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

Pros

I run an agency where our bread and butter is doing AdWords search campaigns for clients. Managing AdWords has literally provided a career and livelihood for me... it’s also given time the ability to generate tens of thousands of leads and well over $10 million dollars in revenue for my clients. Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Cons

The recommendations system doesn’t always give good recommendations for example it will recommend running responsive search ads for basically every ad group but it’s been VERY rare in my experience that responsive search ads have outperformed revalue ads for our clients... worse yet the recommendations system punishes you for dismissing recommendations (including mediocre ones). Also customer support can be pretty awful at times. Minor issues overall.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Tahnya R.
Industry: Real Estate
Company size: 501-1,000 Employees

Irrelevant search results and waste of money

Used Daily for 2+ years
Reviewed on 11/9/2019
Review Source: GetApp

The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.

Pros

None that I see
I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.

Cons

Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Amit A.
Industry: Consumer Goods
Company size: Self Employed

Excellent Advertising Tool!

Used Monthly for 2+ years
Reviewed on 6/29/2020
Review Source: GetApp

My promoting advertising made me lose more money than I earned from sales, my products were sold but not in large quantities, the fact is that I was able to sell my products with the google ads but i couldn't keep the investment on the sponsored advertising.

Pros

AdWordsTool totally serves my will by promoting my site to people who searching for my products on google search, it's very sophisticated to give people what they want to see, and google ads really nailed it!
You can filter the least potential buyers with the addition of negative keywords, and by using a keyword planning tool you can find the best words for your products to promote.

Cons

The ads can make you spend a lot of money, especially if you are not optimizing the ads and they are not profitable for you, so it is always important to pay attention and check if they "delivering the goods".

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

James M.
Industry: Information Technology & Services
Company size: 201-500 Employees

AdWords has helped me affordably attract new clients

Used Monthly for 1+ year
Reviewed on 2/17/2018
Review Source: GetApp

Pros

I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.

Cons

To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge in digital marketing, AdWords is not simple to dive right in (or at least not simple to do it right). Take the time to do ample research and even consider the training and certification offered by Google. I felt this was more fit for someone whose line of work is PPC as opposed to running your own ads for your business so I have not completed these. I am certain they would be exponentially beneficial to anyone, but I feel confident my keyword research and message design was enough to at least turn profits from the time and money spent using AdWords.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

User recommendation
8.5/10
Based on 191 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Google AdWords Pricing

Google AdWords Pricing

Starting from
N/A
Free Trial
Free
Value for money

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.

You can define the daily budget you want to put down. You can also bid for important keywords.

Value for Money
4.1/5
Based on 191 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Google AdWords Features

Google AdWords Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.4/5
Based on 191 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Google AdWords

Additional information for Google AdWords

Key features of Google AdWords

  • Ad campaign tracking
  • Add maps to ads
  • Add phone numbers to your ads
  • Ads optimized for various devices
  • Create Google ads
  • Define calls-to-action
  • Define search terms
  • Display your ad in Google results
  • Edit ads
  • Local/ global advertising
  • Monthly key statistics & figures reports
  • Pause/ restart campains
  • Select cities, regions or countries
  • Test new search terms

Benefits

  • Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.

  • Only pay when someone clicks on your ad or calls your phone number.

  • Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.

  • See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.

  • Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.

  • Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.

  • Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

  • Google AdWords FAQs

    Google AdWords FAQs

    Below are some frequently asked questions for Google AdWords.

    Q. What type of pricing plans does Google AdWords offer?

    Google AdWords offers the following pricing plans:

    Pricing model: Free

    Free Trial: Not Available

    You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.

    Q. What are the main features of Google AdWords?

    Google AdWords offers the following features:

    • Ad campaign tracking
    • Add maps to ads
    • Add phone numbers to your ads
    • Ads optimized for various devices
    • Create Google ads
    • Define calls-to-action
    • Define search terms
    • Display your ad in Google results
    • Edit ads
    • Local/ global advertising
    • Monthly key statistics & figures reports
    • Pause/ restart campains
    • Select cities, regions or countries
    • Test new search terms

    Q. Who are the typical users of Google AdWords?

    Google AdWords has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Google AdWords support?

    Google AdWords supports the following languages:

    Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. What type of pricing plans does Google AdWords offer?

    Google AdWords has the following pricing plans:

    Free

    Q. Does Google AdWords support mobile devices?

    We do not have any information about what devices Google AdWords supports

    Q. What other apps does Google AdWords integrate with?

    Google AdWords integrates with the following applications:

    Act-On, Cyfe, Dasheroo, Klipfolio, Leftronic, LiveChat, LiveRamp IdentityLink, LoginRadius, Net-Results, Optmyzr

    Q. What level of support does Google AdWords offer?

    Google AdWords offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials