Google AdWords Overview
What is Google AdWords?
Google AdWords is a SEM (search engine marketing) tool used to manage PPC (pay per click) ad campaigns hosted by Google. Through the online software you can create a Google ad with your chosen company details, such as keywords, ad text, map, phone number, and company hours, or with simply some text and a link.
You can decide which keywords trigger your ad to appear, using the Google keyword bidding system to appear higher in search results for popular keywords. You then define a daily budget that will only be consumed once someone clicks on your ad or calls your phone number. You can also pay per impression (then number of time your ad shows) or per acquisition (conversions on your site).
You can run a basic ad campaign or use advanced features to set up a more extensive campaign. You can choose to show your ads on Google and the Google Network which includes Google sites like Maps and Shopping, as well as YouTube, Blogger & Gmail. You can also display your ads on websites your target audience visit, in specific locations, and to specific audiences.
Google AdWords Overview
Pricing
Pricing options
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.
You can define the daily budget you want to put down. You can also bid for important keywords.
Google AdWords Features
Media

Google AdWords Reviews
Google AdWords Reviews
Create ads with Google Ads and expand your business
With Google Ads I create ads and expand my business, thus increasing my sales, using relevant keywords, the cost per click is worth it, because I can make a profit through my sales generated by the ads.
Irrelevant search results and waste of money
The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.
Adwords is great
Overall, Google Adwords is great. I am using it and I highly recommend it to other small businesses.
Compare overall rating with alternatives
Compare with alternatives
You can't ignore Google!
Pros
Adwords is an excellent tool for advertisers of all types in almost all industries. Their customer support is stellar (at least for a business) and their new interface makes it even easier to use and manage. Provided you have your tracking set up in Google Analytics it's easy to jump in and get started and quickly see what is/ isn't working while optimizing your content for the conversions you want.
Cons
Adwords is not something you can set up and then walk away. In order to get a return, there does need to be someone that monitors the campaigns and looks and what is and isn't working as poor performing campaigns can quickly run away with your budget in a blink of an eye.
AdWords has helped me affordably attract new clients
Pros
I use AdWords on a local level (local meaning a handful of zip codes across two counties) and it has helped me raise awareness for my brand and services as well as attract new clients. Local does the same but takes more time and effort whereas AdWords gives me a much faster turnaround time. I like that I can set budgets and monitor campaigns in real-time so I know if my campaigns are cost-effective. I feel that I have 100% control over my campaign design and budgeting so I am not concerned of spending too much. If after a certain threshold, new customer acquisition is still too low, then I know to either stop the campaign temporarily or to more likely investigate why and modify my keywords or ad messages.
Cons
To run an effective local campaign, it is critical to know your target audience but even more critical to conduct elaborate keyword research. This can be very time consuming, even tedious and repetitive at times. However, this is the time investment necessary to ensure you have quality campaigns that will actually be profitable. If you do not have a background in PPC advertising or general knowledge in digital marketing, AdWords is not simple to dive right in (or at least not simple to do it right). Take the time to do ample research and even consider the training and certification offered by Google. I felt this was more fit for someone whose line of work is PPC as opposed to running your own ads for your business so I have not completed these. I am certain they would be exponentially beneficial to anyone, but I feel confident my keyword research and message design was enough to at least turn profits from the time and money spent using AdWords.

Create ads with Google Ads and expand your business
With Google Ads I create ads and expand my business, thus increasing my sales, using relevant keywords, the cost per click is worth it, because I can make a profit through my sales generated by the ads.
Pros
With Google Ads I create ads and advertise my products without spending a lot of money on it, because even though my ad is being viewed by several people, I will only pay according to the number of clicks I receive, in addition, with Google Ads my ad appears first, even if my site is not among the top positions, I appear where they are looking for me, thanks to the multifaceted configuration options.
Cons
To work with Google Ads you need a lot of knowledge, because if you use irrelevant keywords and end up driving the wrong traffic to your site, you will lose a lot of money in a short time.
Irrelevant search results and waste of money
The customer service rep wasn't a good help either. She was impatient and didn't really understand the real estate business to help tailor my ads properly.
Pros
None that I see
I thought this would help bring relevant traffic to my website but it didn't it was a complete waste of money.
Cons
Google ads has really wasted my money. My ads were for sale of condos and yeah Google was bringing up my ads when people were looking for rentals? Even when I used exact phrase searches. Almost $1,000 wasted.
Adwords is great
Overall, Google Adwords is great. I am using it and I highly recommend it to other small businesses.
Pros
Google Adwords has helped me spread a word about my business and bring in some quality traffic to my website.
Cons
It might be difficult to set up a campaign in the beginning, because it's very time consuming to find out who is your target audience and do a proper keyword research.
Compare user recommendation rating with alternatives
Compare with alternatives
Google AdWords Pricing
Google AdWords Pricing
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.
You can define the daily budget you want to put down. You can also bid for important keywords.
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad.
You can define the daily budget you want to put down. You can also bid for important keywords.
Compare value for money rating with alternatives
Compare with alternatives
Google AdWords Features
Google AdWords Features
Compare features rating with alternatives
Compare with alternatives
Categories
Categories
Additional information for Google AdWords
Additional information for Google AdWords
Key features of Google AdWords
- Ad campaign tracking
- Add maps to ads
- Add phone numbers to your ads
- Ads optimized for various devices
- Create Google ads
- Define calls-to-action
- Define search terms
- Display your ad in Google results
- Edit ads
- Local/ global advertising
- Monthly key statistics & figures reports
- Pause/ restart campains
- Select cities, regions or countries
- Test new search terms
Benefits
Google AdWords FAQs
Google AdWords FAQs
Below are some frequently asked questions for Google AdWords.
Q. What type of pricing plans does Google AdWords offer?
Google AdWords offers the following pricing plans:
Pricing model: Free
Free Trial: Not Available
You can sign into Google AdWords for free. You are only charged when someone clicks on your ad. You can define the daily budget you want to put down. You can also bid for important keywords.
Q. What are the main features of Google AdWords?
Google AdWords offers the following features:
- Ad campaign tracking
- Add maps to ads
- Add phone numbers to your ads
- Ads optimized for various devices
- Create Google ads
- Define calls-to-action
- Define search terms
- Display your ad in Google results
- Edit ads
- Local/ global advertising
- Monthly key statistics & figures reports
- Pause/ restart campains
- Select cities, regions or countries
- Test new search terms
Q. Who are the typical users of Google AdWords?
Google AdWords has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does Google AdWords support?
Google AdWords supports the following languages:
Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Q. Does Google AdWords support mobile devices?
We do not have any information about what devices Google AdWords supports
Q. What other apps does Google AdWords integrate with?
Google AdWords integrates with the following applications:
Act-On, Cyfe, Dasheroo, Klipfolio, Leftronic, LiveChat, LiveRamp IdentityLink, LoginRadius, Net-Results, Optmyzr
Q. What level of support does Google AdWords offer?
Google AdWords offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials