Instapage Overview
What is Instapage?
Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using Instablocks™ and update them with one click.
With over a million landing pages at an average conversion rate of over 22%, Instapage is helping 15,000 customers across 100 countries capture more value from their campaigns.
The Instapage platform has five tools that provide an end-to-end solution: landing page builder, integrations ecosystem, publishing tools, optimization & analytics system, and a team/client collaboration layer. Instapage provides the only collaboration solution for streamlining the design review process.
Instapage Overview
Pricing
Pricing options
Try Instapage free for 14 days!
All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.
Core package includes:
• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms
Instapage Features
Media

Instapage Reviews
Instapage Reviews
Easy to build high performing landing pages for PPC campaigns
General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.
I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.
All in all love it, recommend it on my blog and will continue to use it for years to come.
Finding the Right Sales Page Generator Takes Time
Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.
Good product with super BAD reliability
Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.
Great software but the price is too high
Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.
Easy way to create and manage landing pages
My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.
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Easy to build high performing landing pages for PPC campaigns
Pros
Very easy to use.
Very flexible.
Great templates.
Fast loading pages.
Cons
I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to
The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round.
I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.
Response from Instapage
Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.
The form bumping bug has been reported and will be fixed with the next live push.
The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.
We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at [email protected]
Again, thank you so much for your time :)
Cheers!

Finding the Right Sales Page Generator Takes Time
Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.
Pros
Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!
Cons
Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

Good product with super BAD reliability
Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.
Pros
Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.
Cons
Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.
Great software but the price is too high
Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.
Pros
Easy integration
Great editor
A lot of templates
Good support
Cons
Too expensive and prices go up every year
The Mobile version is ok but not perfect for mobile phones

Easy way to create and manage landing pages
My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.
Pros
What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.
Cons
The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.
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Instapage Pricing
Instapage Pricing
Try Instapage free for 14 days!
All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.
Core package includes:
• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms
Try Instapage free for 14 days!
All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members.
Core package includes:
• Drop-in pixel tracking (Google Analytics, etc...)
• Unlimited A/B testing
• Heatmaps
• CRM integrations
• Mobile responsive pages
• Email integrations
• SEO-friendly features
• Conversion analytics
• Marketing automation integrations
• WordPress compatibility
• Live chat support
• Custom code editing
• SSL certificates
• Embedded pop-up forms
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Instapage Features
Instapage Features
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Categories
Categories
Additional information for Instapage
Additional information for Instapage
Key features of Instapage
- 20+ marketing integrations
- 80+ professional templates
- A/B testing
- Change the published URL
- Collaboration Solution
- Drag & drop WYSIWYG editor
- Edit landing pages any time
- Email notifications
- Form builder
- Free sub domains
- Group pages into campiagns
- Heatmaps
- Instant analytics & data
- Lead-gen dashboard
- Mobile responsive
- Publish to multiple domains
- SEO plugin
- Social widgets
- Support for video
- Team member & client access
- Template Importer
Benefits
Instapage FAQs
Instapage FAQs
Below are some frequently asked questions for Instapage.
Q. What type of pricing plans does Instapage offer?
Instapage offers the following pricing plans:
Starting from: US$99.00/month
Pricing model: Subscription
Free Trial: Available
Try Instapage free for 14 days! All plans come with 30,000 unique visitors per month, 30 published landing pages, 5 subaccounts, and 5 team members. Core package includes: • Drop-in pixel tracking (Google Analytics, etc...) • Unlimited A/B testing • Heatmaps • CRM integrations • Mobile responsive pages • Email integrations • SEO-friendly features • Conversion analytics • Marketing automation integrations • WordPress compatibility • Live chat support • Custom code editing • SSL certificates • Embedded pop-up forms
Q. What are the main features of Instapage?
Instapage offers the following features:
- 20+ marketing integrations
- 80+ professional templates
- A/B testing
- Change the published URL
- Collaboration Solution
- Drag & drop WYSIWYG editor
- Edit landing pages any time
- Email notifications
- Form builder
- Free sub domains
- Group pages into campiagns
- Heatmaps
- Instant analytics & data
- Lead-gen dashboard
- Mobile responsive
- Publish to multiple domains
- SEO plugin
- Social widgets
- Support for video
- Team member & client access
- Template Importer
Q. Who are the typical users of Instapage?
Instapage has the following typical customers:
Large Enterprises, Non Profit, Mid Size Business
Q. What languages does Instapage support?
Instapage supports the following languages:
English
Q. Does Instapage support mobile devices?
We do not have any information about what devices Instapage supports
Q. What other apps does Instapage integrate with?
Instapage integrates with the following applications:
AWeber, ActiveCampaign, Constant Contact, Hotjar, Instiller, LeadSquared, Localize, Mailchimp, SharpSpring, iDevAffiliate
Q. What level of support does Instapage offer?
Instapage offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials
General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages.
I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that.
All in all love it, recommend it on my blog and will continue to use it for years to come.