Adobe Marketing Cloud

End-to-end digital marketing

4.4 /5 (144 reviews) Write a Review!

Adobe Marketing Cloud Overview

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all your online marketing platforms into the one dashboard. Adobe Marketing Cloud gives you complete transparency over your online marketing and website performance data as well as search engine results and keep performance indicators. Adobe Marketing Cloud automatically syncs and updates your data so that you have one manageable dashboard that displays all your results and live findings.

Adobe Marketing Cloud is a comprehensive and integrated marketing solution that enables marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, you are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

With Adobe Marketing Cloud, you can: Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer. Deliver personalized customer experiences across all channels and on any device. Use predictive analytics to stay a step ahead of customer’s wants and needs. Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface. Accurately forecast and continually optimize your paid digital marketing mix. Manage, deploy, track, and monetize social programs. Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and content experiences. Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem. Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.

Adobe Marketing Cloud Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Adobe directly for pricing information.


Adobe Marketing Cloud Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Germany, Brazil, Mexico
Supported Languages
English

Media

Adobe Marketing Cloud - Analytics - Analytics
Adobe Marketing Cloud - Analytics - Share
Adobe Marketing Cloud - Analytics - Info
Adobe Marketing Cloud - Analytics - Main Menu
Adobe Marketing Cloud - Analytics - Social Buzz
Adobe Marketing Cloud - Analytics - Diagram
Adobe Marketing Cloud - Analytics - Metrics
Adobe Marketing Cloud - Analytics - Tablet
Adobe Marketing Cloud video Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Analytics Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Share Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Info Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Main Menu Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Social Buzz Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Diagram Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Metrics Adobe Marketing Cloud screenshot: Adobe Marketing Cloud - Analytics - Tablet

Adobe Marketing Cloud Reviews

Adobe Marketing Cloud Reviews

Overall rating
4.4
/
5
Excellent
73

Very good
56

Average
11

Poor
3

Terrible
1

Value for Money
4
Features
4.4
Ease of Use
4
Customer Support
4
90% recommended this app
Gautam S.

"It controls you all the time in marketing or advertising."

Controls marketing or advertising campaigns to identify customers and allow for direct communication.


Ahmed A.

Great tool, slow customer service.


Steve S.

Run Away -- Fast. Adobe Campaign is one headache after another!

Go with another tool!


Amanda P.

Most helpful email marketing tool

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.


Emily yohanna S.

It is a program that allows you to manage marketing or advertising campaigns controlling every...

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.


Gautam S.
Industry: Entertainment
Company size: 11-50 Employees

"It controls you all the time in marketing or advertising."

Used Daily for 1+ year
Reviewed on 2020-07-25
Review Source: Capterra

Controls marketing or advertising campaigns to identify customers and allow for direct communication.

Pros

Used to work, edit and follow ads on channels. You can use it to send private messages with your preferences and needs. It helps you create operational reports to track campaign impact and find solutions.

Cons

However, every time I've had trouble using this software, I've had trouble getting customer service support.
Emails a lot of time to respond to and resolve emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Ahmed A.

Great tool, slow customer service.

Used Daily for 1+ year
Reviewed on 2018-01-20
Review Source: Capterra

Pros

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Cons

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Steve S.
Industry: Electrical/Electronic Manufacturing
Company size: 501-1,000 Employees

Run Away -- Fast. Adobe Campaign is one headache after another!

Used Daily for 6-12 months
Reviewed on 2018-02-06
Review Source: SoftwareAdvice

Go with another tool!

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 1.0/10

Amanda P.
Industry: Staffing & Recruiting
Company size: 1,001-5,000 Employees

Most helpful email marketing tool

Used Daily for 1+ year
Reviewed on 2019-08-30
Review Source: Capterra

Adobe Campaign is a powerful tool for any agency that needs to overcome numerous similar advertising campaigns. I can say it is world's leading program.

Pros

Its main feature is automating marketing public services. I can attach several files at a time and still send heavy sized documents in fraction of seconds. I am having great experience with it because it keeps everything well organized.

Cons

The price is high, but in view of the brand name and the fantastic functionality, it’s not a big deal but not good for small marketing departments.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Emily yohanna S.

It is a program that allows you to manage marketing or advertising campaigns controlling every step.

Used Other for 1+ year
Reviewed on 2018-06-28
Review Source: Capterra

Is the best tool to have control of advertising campaigns helps detect users or customers and allows direct contact with them.

Pros

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Cons

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.1/10
Based on 144 user ratings
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Adobe Marketing Cloud Pricing

Adobe Marketing Cloud Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Adobe directly for pricing information.

Contact Adobe directly for pricing information.

Value for Money
4/5
Based on 144 user ratings
Compare value for money rating with alternatives
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Adobe Marketing Cloud Features

Adobe Marketing Cloud Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.4/5
Based on 144 user ratings
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Categories

Additional information for Adobe Marketing Cloud

Additional information for Adobe Marketing Cloud

Key features of Adobe Marketing Cloud

  • Analytics
  • App optimization
  • App-centric user interface
  • Asset management
  • Centralized team collaboration
  • Contextual experience management
  • Data distribution management
  • Demo version available
  • Display
 management
  • Dynamic tag management
  • Geolocation
  • Integrate online platforms
  • Mobile services
  • Online support
  • Permission-based workflows
  • Profile management
  • Retail optimization
  • Rules-driven tag execution
  • Search management
  • Single sign-on

Benefits

  • Centralized team collaboration and Mobile services - Adobe Marketing Cloud gives you a complete centralized management function that enables you to coordinate online marketing activities from various cloud platform all from one controlled dashboard. This Adobe Marketing Cloud dashboard works as a collaboration tool for internal communications and project management.

  • Integrate online platforms and Analytics - Adobe Marketing Cloud links all your online marketing platforms by integrating the information feeds into Adobe Marketing Cloud graphs and charts so you can view, save and export your data for assessment. Adobe Marketing Cloud lets you create graphs, charts, spreadsheets and more with the option of email too.

  • Search/display management and Asset management - Adobe Marketing Cloud gives you full detailed reports on your website and online marketing platforms results in search engine result pages. Easily store, manage, and publish content to all Adobe Marketing Cloud solutions from one central hub.

  • Adobe Marketing Cloud FAQs

    Adobe Marketing Cloud FAQs

    Below are some frequently asked questions for Adobe Marketing Cloud.

    Q. What type of pricing plans does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Adobe directly for pricing information.

    Q. What are the main features of Adobe Marketing Cloud?

    Adobe Marketing Cloud offers the following features:

    • Analytics
    • App optimization
    • App-centric user interface
    • Asset management
    • Centralized team collaboration
    • Contextual experience management
    • Data distribution management
    • Demo version available
    • Display
 management
    • Dynamic tag management
    • Geolocation
    • Integrate online platforms
    • Mobile services
    • Online support
    • Permission-based workflows
    • Profile management
    • Retail optimization
    • Rules-driven tag execution
    • Search management
    • Single sign-on

    Q. Who are the typical users of Adobe Marketing Cloud?

    Adobe Marketing Cloud has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Adobe Marketing Cloud support?

    Adobe Marketing Cloud supports the following languages:

    English

    Q. What type of pricing plans does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud has the following pricing plans:

    Subscription

    Q. Does Adobe Marketing Cloud support mobile devices?

    We do not have any information about what devices Adobe Marketing Cloud supports

    Q. What other apps does Adobe Marketing Cloud integrate with?

    Adobe Marketing Cloud integrates with the following applications:

    Bynder, Colabo, Decibel, Digizuite DAM, Invoca, LiveRamp IdentityLink, MyFeelBack, Workato, Workfront, Wrike

    Q. What level of support does Adobe Marketing Cloud offer?

    Adobe Marketing Cloud offers the following support options:

    Knowledge Base, Online Support, Video Tutorials, Forum