BenchmarkONE

CRM & Marketing for small businesses and marketing agencies.

4.4 /5 (150 reviews) Write a Review!

BenchmarkONE Overview

What is BenchmarkONE?

BenchmarkONE is an integrated marketing automation and CRM platform that aims to helps users more effectively track and maintain both prospective and existing customers. With CRM, email marketing, and marketing automation tools all in one app, users can drive more business, organize contacts, boost response rates, and see their progress at a glance. BenchmarkONE is on a mission to make sure none of those hard-fought opportunities slip through the cracks.

Unlike other CRM and marketing automation solutions marketed to small businesses, BenchmarkONE is easy-to-learn and easy-to-use, even for busy small business owners. We’ll have you up and running in hours instead of weeks. Oh, and we're truly affordable for small businesses, too.

You’re running a tight ship, so when you need help, you need it now. Our friendly support team is always there when you need us. Talk to a real person and avoid getting lost in the queue.

BenchmarkONE Overview

Pricing

Starting from
$39.00/month

Pricing options

Free Trial
Subscription
Value for money

Plans for every budget. Pricing starts at $39/month. Save when you choose semi-annual pricing.


BenchmarkONE Features

Devices
Business size
S M L
Markets
United States, Canada
Supported Languages
English

Media

Watch cold leads become engaged prospects and new sales opportunities on the marketing dashboard.
The sales dashboard gives salespeople and managers insight into progress and activity.
Track your tasks so you never let a hot lead fall through the cracks.
Reports provide insight into valuable metrics.
The email library is stocked with predesigned templates. You're just a few clicks away from sending your next newsletter or promotion.
Drag and drop email editor makes it easy to build emails from scratch, or to modify existing templates.
See a detailed history of every relationship and take action in contact profiles.
Nurture new and existing leads with the campaign builder.Use emails, tasks, notifications and more to intelligently automate follow-up.
Manage contacts in the simple to use CRM database.
BenchmarkONE screenshot: Watch cold leads become engaged prospects and new sales opportunities on the marketing dashboard. BenchmarkONE screenshot: The sales dashboard gives salespeople and managers insight into progress and activity. BenchmarkONE screenshot: Track your tasks so you never let a hot lead fall through the cracks. BenchmarkONE screenshot: Reports provide insight into valuable metrics. BenchmarkONE screenshot: The email library is stocked with predesigned templates. You're just a few clicks away from sending your next newsletter or promotion. BenchmarkONE screenshot: Drag and drop email editor makes it easy to build emails from scratch, or to modify existing templates. BenchmarkONE screenshot: See a detailed history of every relationship and take action in contact profiles. BenchmarkONE screenshot: Nurture new and existing leads with the campaign builder.Use emails, tasks, notifications and more to intelligently automate follow-up. BenchmarkONE screenshot: Manage contacts in the simple to use CRM database.

BenchmarkONE Reviews

BenchmarkONE Reviews

Overall rating
4.4
/
5
Excellent
87

Very good
52

Average
8

Poor
1

Terrible
2

Value for Money
4.4
Features
4.2
Ease of Use
4.5
Customer Support
4.6
93% recommended this app
George G.

The happy lil' secret in the automated marketing world!

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.


Peter P.

Hatchbuck hits a sweet spot

Sales engagement and qualification


Christoph K.

Product Update 2017: untested, too many bugs, makes customers lose credibility as features...

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.


Pat K.

Haven't had a bad experience with it yet, awesome CRM

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.


Bob S.

Hatchbuck power user going on third year...

There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.


George G.
Industry: Management Consulting
Company size: 201-500 Employees

The happy lil' secret in the automated marketing world!

Used Daily for 2+ years
Reviewed on 7/25/2018
Review Source: Capterra

Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.

Pros

Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!

Cons

A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Peter P.
Industry: Retail
Company size: 2-10 Employees

Hatchbuck hits a sweet spot

Used Monthly for 2+ years
Reviewed on 2/6/2020
Review Source: Capterra

Sales engagement and qualification

Pros

Very good value for the money. The scoring is very helpful in qualifying prospects and interest.

Cons

Not much. It hits the highlights and is affordable.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Christoph K.
Industry: Management Consulting
Company size: 2-10 Employees

Product Update 2017: untested, too many bugs, makes customers lose credibility as features simply do not work

Used Daily for 6-12 months
Reviewed on 5/18/2017
Review Source: SoftwareAdvice

Also, the relaunch did not bring the features which were somewhat announces, e.g. imap integration only possible for gmail as of now.

Pros

Very nice people in service, easy to use. Pricing is all right, looks nice, has some nice dashboard eye candy

Cons

Simply not reliable anymore, after the relaunch earlier this year, there are too many incidents where you are not in control of what hatchbuck is doing: e.g. unsubscribe doesn´t work: no confirmation that a user unsubscribed and campaigns do not stop, so unsubscribing users might get more emails from you. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.

Also, automations set for users who subscribe sometimes do not properly work. Conditions are unclear. e.g. Opt-in process: an online form might be set on option in - but that doesn't mean that it actually triggers the necessary steps. Embarrassing? Yes. Potentially causing credibility and even legal problem? yeah.

Search (contacts) doesn't find contacts.

And - this made me really re-evaluate other options: there was this bug which made other customers´ dashboard appear in my log-in. So I saw all activities going on from another company which also is a hatchbuck user. this made me ask myself if other hatchbuck users at the same time see my stuff/ activities/ personal data of my customers....Again: Embarassing? Yes. Potentially causing credibility and even legal problem? yeah.

I do understand that there might be some issues after releasing a relaunch - however when it comes to processes which involve my leads/ customers and make us as a company look unprofessional (no opt-in, no unsubscribe, potential abuse of personal data of leads....) this is beyond any acceptable level and an absolute no-go. We are located in Germany and people are very sensitive about data protection and laws are very strict - we could get sued for each of the three points mentioned above.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

Pat K.
Industry: Real Estate
Company size: 2-10 Employees

Haven't had a bad experience with it yet, awesome CRM

Used Daily for 2+ years
Reviewed on 11/1/2018
Review Source: Capterra

Amazing experience, software is easy to use. The support team is awesome, anytime I have a question they respond quickly and politely. They make me feel like one of their top clients, even though I'm nowhere near that.

Pros

Email Drop Campaigns
Email Templates Provided
Easy to Use

Cons

The only gripe (it's small) that I have is that you can't have a more broad view of your customer database. It only allows 100 per page and wish it could zoom out more, so I could see more customers in front of me at once.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Bob S.
Industry: Warehousing
Company size: 201-500 Employees

Hatchbuck power user going on third year...

Reviewed on 9/10/2015
Review Source: GetApp

There are tons of cloud-based CRM platforms out there to choose from. None offer the full package and scope of mail marketing and contact traceability that Hatchbuck offers. The competition costs much more and offers much less.

Pros

Email campaign tracking, social network linking, deal tracking, open, click, and interaction charting. No CRM since Goldmine in the 90's has made it so easy to create email campaigns on the fly based on contact response and interaction. And Goldmine was (and still is) ridiculously cumbersome and expensive to use, program, and manage. Hatchbuck is not. And unlike Constant Contact, the emails that go out through Hatchbuck don't look canned...they look like they could be one-off emails sent from one human to another.

Cons

It isn't an email client, meaning, you can't send and receive emails using Hatchbuck. The Task reminder functionality isn't awesome. I'm not a huge fan of teal...you can't tweet directly from Hatchbuck...I'm reaching now...

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
8.6/10
Based on 150 user ratings
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BenchmarkONE Pricing

BenchmarkONE Pricing

Starting from
$39.00/month
Free Trial
Subscription
Value for money

Plans for every budget. Pricing starts at $39/month. Save when you choose semi-annual pricing.

Plans for every budget. Pricing starts at $39/month. Save when you choose semi-annual pricing.

Value for Money
4.4/5
Based on 150 user ratings
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BenchmarkONE Features

BenchmarkONE Features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
Calendar Management
Contact Management
Custom Fields
Customer Database
Customizable Branding
Customizable Reporting
Customizable Templates
Data Import/Export
Electronic Payments
Email Integration
Real Time Data
Reminders
Reporting & Statistics
Social Media Integration
Surveys & Feedback
Third Party Integration
Features
4.2/5
Based on 150 user ratings
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Categories

Additional information for BenchmarkONE

Additional information for BenchmarkONE

Key features of BenchmarkONE

  • API
  • Activity dashboard
  • Activity management
  • Activity tracking
  • Auto responders
  • Automated drip campaigns
  • Automated follow-up
  • Automated, personalized follow-up
  • Automatic notifications
  • CRM
  • Campaign analysis
  • Campaign management
  • Campaign planning, management & analysis
  • Campaign scheduling
  • Campaign segmentation
  • Contact database
  • Contact management
  • Custom forms
  • Customer activity reporting
  • Customizable branding
  • Customizable templates
  • Deals pipeline
  • Drag & drop
  • Drag & drop email builder
  • Drag & drop form builder
  • Email autoresponder
  • Email distribution
  • Email integration
  • Email marketing
  • Email template library
  • Filtered views
  • Lead capture
  • Lead generation
  • Lead scoring
  • Market segmentation
  • Marketing automation
  • Marketing reports
  • Mobile integration
  • Multi-channel marketing
  • Partner program
  • Prioritizing
  • Prospect nurturing
  • Real time data
  • Real time monitoring
  • Real time sales alerts
  • Real-time sales alerts
  • Reporting & statistics
  • Sales reports
  • Social media integration
  • Tagging
  • Tagging & segmentation
  • Task management
  • Task planning
  • Task tracking
  • Third party integration
  • Unlimited support
  • WYSIWYG editor
  • Website visitor tracking

Benefits

  • CRM including: dashboard with real-time activity feed, website tracking, tagging & segmentation, task & activity management, email integration, deals (opportunity) pipeline, user security, real-time sales alerts, sales pipeline and activity reports, and a mobile version.

  • Marketing automation including: lead capture forms, automated follow-up, automated campaigns, real-time lead alerts, contact scoring, automated actions, lead source and form submission reports, and more.

  • Email marketing including: drag & drop email builder, WYSIWYG email editor, pre designed email template library, email autoresponders, email stat reports, and more.

  • Services and integrations: open API and Zapier integration to a range of third party apps including Eventbrite, GoToWebinar, Google Sheets, Zendesk, Gmail, Hubspot, and more.

  • BenchmarkONE FAQs

    BenchmarkONE FAQs

    Below are some frequently asked questions for BenchmarkONE.

    Q. What type of pricing plans does BenchmarkONE offer?

    BenchmarkONE offers the following pricing plans:

    Starting from: $39.00/month

    Pricing model: Subscription

    Free Trial: Available

    Plans for every budget. Pricing starts at $39/month. Save when you choose semi-annual pricing.

    Q. What are the main features of BenchmarkONE?

    BenchmarkONE offers the following features:

    • API
    • Activity dashboard
    • Activity management
    • Activity tracking
    • Auto responders
    • Automated drip campaigns
    • Automated follow-up
    • Automated, personalized follow-up
    • Automatic notifications
    • CRM
    • Campaign analysis
    • Campaign management
    • Campaign planning, management & analysis
    • Campaign scheduling
    • Campaign segmentation
    • Contact database
    • Contact management
    • Custom forms
    • Customer activity reporting
    • Customizable branding
    • Customizable templates
    • Deals pipeline
    • Drag & drop
    • Drag & drop email builder
    • Drag & drop form builder
    • Email autoresponder
    • Email distribution
    • Email integration
    • Email marketing
    • Email template library
    • Filtered views
    • Lead capture
    • Lead generation
    • Lead scoring
    • Market segmentation
    • Marketing automation
    • Marketing reports
    • Mobile integration
    • Multi-channel marketing
    • Partner program
    • Prioritizing
    • Prospect nurturing
    • Real time data
    • Real time monitoring
    • Real time sales alerts
    • Real-time sales alerts
    • Reporting & statistics
    • Sales reports
    • Social media integration
    • Tagging
    • Tagging & segmentation
    • Task management
    • Task planning
    • Task tracking
    • Third party integration
    • Unlimited support
    • WYSIWYG editor
    • Website visitor tracking

    Q. Who are the typical users of BenchmarkONE?

    BenchmarkONE has the following typical customers:

    Small Business

    Q. What languages does BenchmarkONE support?

    BenchmarkONE supports the following languages:

    English

    Q. What type of pricing plans does BenchmarkONE offer?

    BenchmarkONE has the following pricing plans:

    Subscription

    Q. Does BenchmarkONE support mobile devices?

    We do not have any information about what devices BenchmarkONE supports

    Q. What other apps does BenchmarkONE integrate with?

    BenchmarkONE integrates with the following applications:

    BigCommerce, CallTrackingMetrics, DevHub, HoneyBook, Retently, SurveyMonkey, Twitter, Wordpress, Xero, appointlet

    Q. What level of support does BenchmarkONE offer?

    BenchmarkONE offers the following support options:

    Knowledge Base, Phone Support, Video Tutorials, FAQs, Online Support, Forum