Semrush

4.7 (2,241)
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SaaS solution for online content marketing

Overall rating

4.7 /5
(2,241)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

96%
recommended this app
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2241 Reviews

Robin
Robin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A must have for digital marketers

Reviewed on 2019-12-03

It is a great product that really helps you become proficient at SEO. If there is one thing your...

It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.

Pros

The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.

Cons

Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.

Alternatives Considered

Moz Pro and Ahrefs

Switched From

Moz Pro and Ahrefs

Reasons for Switching to Semrush

The bundled aspect of all features. SEMrush might not be the best at some features but if offers them all.
Danielle
Danielle
Overall rating
  • Industry: Sporting Goods
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent Resource for Complete Evaluation

Reviewed on 2023-08-10

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the...

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Response from Semrush

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost.
If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

MacKenzie
MacKenzie
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed on 2023-08-25

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but...

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Alternatives Considered

Moz Pro and Ranktracker

Reasons for Choosing Semrush

Price was cheaper at the time. No longer the case, SEMrush is massively overpriced for the value.

Switched From

Moz Pro

Reasons for Switching to Semrush

Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool
Advaldo
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Semrush - SEO

Reviewed on 2024-07-31

Semrush is the most powerful search engine optimization tool i used until now.

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Anuj
Anuj
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

comprehensive SEO Marketing Tool For Business Clients

Reviewed on 2021-09-21

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and...

Semrush is a comprehensive and easy to use marketing tool set that provides business owners and marketing managers with all the essential information they need. The magic of Semrush is that it allows to track our competitors' exact SEO strategies, read their back-links profile and see what keywords they are ranking for in the search engines. This way, we can easily replicate their results and outrank them by implementing these strategies Ourself.

Pros

Semrush is the all-in-one marketing tool for search optimization. It helps to find best opportunities on the Internet, beat our competitors and stay ahead of Google search. It is a powerful and versatile suite of marketing tools designed to help search engine marketers and webmasters drive traffic, generate leads, and monitor their digital marketing campaigns. The SEMrush pro edition enables to take our SEO efforts to the next level with access to more data for better keyword research, content marketing tracking, local rankings monitoring and more.

Cons

No issue faced, It is best competitive research tool allowing people to track their keywords' positions on search engines.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

Semrush is cheapest than Ahrefs. Semrush is an all in one SEO tool that offers competitive research and website optimization. Not only we can track our own progress, but we can also analyze our competitors. Keep tabs on their backlinks, social media status, top performing keywords and much more.
Yassine
Yassine
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A real tresor of Content marketing strategy tool!

Reviewed on 2021-09-04

In my experience in getting accurate data, I always need to utilize the right instrument. My...

In my experience in getting accurate data, I always need to utilize the right instrument. My approach's success depends on the correctness of the data i'm willing to collet, insights, and intelligence. For keyword research, backlink analysis, and competitor analysis, Semrush was a critical choice and so the right tool. To get results, I'm always searching for trustworthy data and actionable insights. That what makes Semrush my go-to tool for content research and optimization. As such, an SEO strategy must be comprehensive.

Pros

When it comes to search engine optimization, digital marketing, and business intelligence, Semrush is the one-stop solution for all of your requirements. Semrush allows me to get a better understanding of my customers or targets' demographics, such as their age, gender, and location, so that I can provide them with the most appropriate products and services.
Day after day I'm more and more surprised to learn that spamming backlinks might do more harm than good to my search engine rankings. The Semrush Backlink Audit tool was the best assist for me in identifying and removing them, as well as a variety of other harmful elements.
IMO all options are reasonably priced, with the exception of the Semrush Pro plan, which is prohibitively expensive for small and medium-sized businesses.

Cons

The product's friendly UI takes some expertise and awareness. Beginning SEO and digital marketing learners might take a cours on technical keywords, but overall it's not that big of a problem. What I didn't like the most about Semrush is that you can only log into one account at a time. However, if you share it and someone else logs in with the same account, the original user loses access. It would be nice if Semrush could fix this issue and notify any future users of unauthorized access.

Alternatives Considered

Serpstat and Searchmetrics Suite

Reasons for Switching to Semrush

In my point of view, Semrush does more than just help you analyze your competitors. Semrush can assist you in conducting competitive research. It enables you to do competition research on your competitors. In essence, it discovers all websites that perform well for related keywords and provides an accurate estimate of traffic for the top 20 keywords that each of these websites uses. You will not an all in one tool but Semrush.
Ian
Ian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

A Great SEO Tool

Reviewed on 2019-11-20

I've been able to conduct keyword research for websites faster than I could before and find...

I've been able to conduct keyword research for websites faster than I could before and find meaningful keywords to target and opportunities to grow organic traffic. This has resulted in better organic traffic to websites we've helped to optimize.

Pros

This is an amazing all-in-one tool for SEO. Whether you need a tool for keyword research, backlinks, or optimizing your website, you'll find all the tools inside of SEMRush. It's core features are definitely around keywords (tracking and researching the keywords that are ranking for a particular domain), you can use this information to optimize your site with the built in site audit features.

Cons

There are a lot of features and it can sometimes be difficult to find the exact feature you are looking for.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

The limits on Moz Pro were really low and the platform was not as robust and fully-featured.

Switched From

Moz Pro
Lauren
Lauren
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Incredible tool for SEO research

Reviewed on 2022-04-28

Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and...

Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and guesswork about which keywords to target, and I've been able to help my clients grow their organic traffic more efficiently.

Pros

The most valuable part of SEMrush for me is the Keyword Magic Tool. I love that I can easily view related keywords and get suggestions for more competitive keywords that weren't on my radar yet.

Volume and Keyword Difficulty are the metrics I use the most. They have helped me rank on the first page of Google for clients with certain keywords. In addition, the Intent feature is really helpful for knowing why people are searching for a particular keyword.

Cons

I do wish the Keyword Magic Tool would bring up more suggestions sometimes. For example, I might search a keyword that popped up on Google suggestions but that SEMrush shows no data for. It would be helpful if the software brought up any related keywords even if there's no data for the exact wording I'm using. However, this is a small nickpick.

The other tough pill to swallow is the price. I'm a solopreneur, so paying the monthly fee for Pro is steep. However, I do think their pricing is competitive with other tools.

Joseph
Joseph
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

All round tool for SEO

Reviewed on 2021-04-27

Overall Semrush is an essential tool for anyone who is working in online marketing. With a diverse...

Overall Semrush is an essential tool for anyone who is working in online marketing. With a diverse range of tools it is a great solution for creating a marketing plan or for online SEO research.

Pros

Good level of SEO related features including quality keyword research and keyword tracking. Essential tool for competitor research to see how far your company is from competing with your competitors online.

Cons

The dashboard is a little difficult to navigate, particularly for setting up projects. For creating client reports, it could be made easier for users to pick and choose what to have on a particular report document.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Better keyword research capabilities, more tools for competitor research.

Switched From

Moz Local
Peter
Peter
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The closest thing to a perfect all-in-one solution

Reviewed on 2020-10-12

Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to...

Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to come up with marketing solutions together.

Pros

Being able to do keyword research is the priority.
Finding topic ideas is a great feature.
Keeping track of projects is simple.
Backlink research and finding gaps.
PPC research features.

Cons

The one thing that it doesn't really do is replace Google Analytics.

Also, I really liked the SEO writing assistant when I used it early on. However, it is quite a bit of a price jump to be able to use it and it would be a better decision to use a different software for it instead.

Alternatives Considered

Ahrefs and SpyFu

Reasons for Switching to Semrush

Even though it's on the pricier side, SEMRush does the best job of doing the most number of things when it comes to research and providing valuable data. I've been a user of SEMRush for 5+ years now and I can't imagine not using it daily.

Response from Semrush

Hi Peter, thank you so much for your review! We are happy to know you enjoy SEMrush tools and can't imagine your daily work without them!

Amanda
Amanda
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Worth the purchase!!

Reviewed on 2019-11-19

If you run multiple websites and multiple social pages- this is absolutely the tool you need to...

If you run multiple websites and multiple social pages- this is absolutely the tool you need to invest in. ROI is completely possible from this tool if you dedicate enough time/effort to using it to the fullest. The SEO tools alone have proven awesome for us and the social poster tool is just the most convenient time-saver.

Pros

I use SEMrush daily for SEO on many sites and for posting on many social pages from one place. All of the SEO (site audits, keyword analyses, DEEP COMPETITOR ANALYSES) and social tools don't just make my job easier- they make me better. I get insights from SEMrush I wouldn't have otherwise had at my disposal. It is 100% possible to see ROI on this product.

Cons

I miss when it was free so many years ago, but C'est la Vie. Now that SEMrush is a paid platform, they also offer wayyyy more tools and they are constantly updating/adding features. They have a pretty responsive customer support, but I have had responses take 1-2 days to get back to me. However, I can't personally say that this response time has ever, in any way disrupted my flow of work and when I did have a more urgent issue they were great about helping me quickly.

Hali
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Perfect for global SEO research and analysis

Reviewed on 2020-05-29

I have been able to prove how our content refresh and new blog content has boosted our visibility...

I have been able to prove how our content refresh and new blog content has boosted our visibility prior to our new website launch that included a content overhaul. I've shown the correlation between our position and visibility to our increase in search traffic and search purchases. I never would have been able to justify our efforts or my role without the help of SEMrush.

Pros

I love being able to build out dashboards for our keyword categories. It helps me see which product groups are performing well vs. which ones we need to focus on. We are a global company so being able to have keywords in different languages was one of the main selling points for me. It's been fantastic!

Cons

Since we are global, it would be nice if we didn't have to choose just one country for each dashboard. I really need to see performance on a global scale.

Alternatives Considered

Moz Pro and Ahrefs

Switched From

Moz Pro and Ahrefs

Reasons for Switching to Semrush

The ease of use, dashboards, and keywords in languages other than English - including Chinese and Japanese.

Response from Semrush

Hi Hali! Thanks a lot for giving us this review, we appreciate it!

Tim
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Extremely useful, but sometimes unwieldy and expensive

Reviewed on 2020-10-12

Pros

SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.

Cons

I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Moz Pro was set up in our organization a long time ago by someone who knew truly little about SEO, so SEMrush gave us an opportunity to start from scratch with a new tool that had very useful and easy to use keyword tools in addition to numerous other tracking tools that have helped us improve our understanding of our organic performance.

Switched From

Moz Pro

Response from Semrush

Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!

Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

A must-have for competitive analysis

Reviewed on 2020-10-14

The experience has been great. I couldn't do my job without this tool. Customer service is...

The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.

Pros

I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.

Cons

While it's great to have a social media toolkit, it's weak compared to full-featured social media software.

Alternatives Considered

Moz Pro and Ahrefs

Switched From

Moz Pro and Ahrefs

Reasons for Switching to Semrush

I was familiar with the tool from a previous role and other tools were too expensive.

Response from Semrush

Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Solid all-in-one for marketers

Reviewed on 2022-01-11

Pros

Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.

Cons

Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.

Alternatives Considered

Moz Local

Reasons for Choosing Semrush

SpyFu wasn't meeting our needs anymore. The UX was superior in its simplicity, but the features just weren't there anymore.

Switched From

SpyFu

Reasons for Switching to Semrush

Semrush offers more features for less money.

Response from Semrush

Hello! Thank you for your feedback! We were happy to know that our tool saved you some time.

Max
Overall rating
  • Industry: Consumer Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A Must Have Tool For Marketers

Reviewed on 2022-01-17

I have been using Semrush for over two years now and I cannot imagine my professional life without...

I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.

Pros

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

Cons

The reports and downloads are not too customizable which adds an extra layer of effort.

Alternatives Considered

Moz Local

Reasons for Choosing Semrush

Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve.

Switched From

Ahrefs

Reasons for Switching to Semrush

Semrush was the cheaper alternative and simple enough to use and train staff on.
Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My CRITICAL Tool for All Things SEO

Reviewed on 2022-05-02

I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not...

I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.

Pros

I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.

Cons

There are a few things that I wish didn't cost extra to use.... such as the Agency platform.

Alternatives Considered

Moz Local and Ahrefs

Reasons for Choosing Semrush

I also was using the main Moz SEO product. I felt like the tools did similar things, but Semrush offered more, so there was no use in using them both.

Switched From

Moz Local

Reasons for Switching to Semrush

I also was using the main Moz SEO product. The Semrush tool just seemed to do everything that these other tools did, plus more, and was continuing to improve.
Jonathan
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

One of the most complete tool for the entire marketing team

Reviewed on 2023-08-11

We are solving so many problems inside our marketing team thanks to Semrush. There is always...

We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

Pros

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

Cons

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Response from Semrush

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing.
We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible.
If you ever need assistance or have further insights, please don't hesitate to get in touch.

Jorge
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

#1 Agency Competitor and Market Analysis Tool

Reviewed on 2021-12-28

SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content....

SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner.

Also, the keyword research tool makes my keyword planning more efficient and productive.

Pros

SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity.

Also, the resources section is the best. You guys show expertise through your courses and blogs.

Cons

I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.

Alternatives Considered

SpyFu

Reasons for Switching to Semrush

SEMrush seemed to be more at the forefront of digital marketing trends and showed expertise with the resources available. Also, the onboarding experience was good.
Marlyn
Marlyn
Overall rating
  • Industry: Management Consulting
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

An excellent tool for SEO and online metrics

Reviewed on 2020-06-14

Semrush is a platform that has helped us analyze where we are compared to the competition, the...

Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.

Pros

Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.

Cons

Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.

Response from Semrush

Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.

Mary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Easiest and Most Robust Option

Reviewed on 2020-10-12

Great. Easy to use, easy to roll out, easy to adopt team-wide.

Great. Easy to use, easy to roll out, easy to adopt team-wide.

Pros

So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.

Cons

The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.

Alternatives Considered

Ahrefs and DataForSEO

Reasons for Choosing Semrush

Cost and functionality

Switched From

BrightEdge

Reasons for Switching to Semrush

Robustness of features, ease of use, cost.
Vasilis
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Rank with Semrush

Reviewed on 2021-02-23

Let's suppose you have a blog. You are adding information and content, but you have no traffic and...

Let's suppose you have a blog. You are adding information and content, but you have no traffic and no idea where you exist in search engines.
Semrush TOGETHER with a SEO Optimiser like Yoast SEO and better with Gramarly, will give you immediately a 'map' where you rank and what to do.
This is a good tool, not so many 'how to do SEO' articles like Ahrefs, but really OK.
However - don't expect to see results fast. You will be happy to see that your page exist in google, even in top 20 for a keyword, your rank grow from 0.16 to 0.17 , and your estimated traffic is 0.002 visits / month!

Pros

Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords.
If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100.
That can be done further with other tools like Yoast Seo. There are some features inside Semrush but much more expensive so I didn't try them.
Semrush is giving you as many crawls as you want a serious edge above competition.
A newer feature are proposed ideas to rank better. Although in my cases, most of the proposals are not realistic, they are good as guideline and some are applicable. At the end, these are suggestions, not an autopilot system to rank.
As usual you have to know your business.
Another important feature is backlink builder, proposing you thousands of sites to build your links based from the backlinks of your competitors.
I can definitely tell you that most of those proposed links are really impossible to build. Either coming from friends, or from advertorials or irrelevant sites. But again this is a positive list you may filter and use.
Here is an internal "organiser'" allowing you to mark whatever you consider important, and the way to build your backling ie, call owner, post comment etc.
There are many features, even in the starter plan 99$+vat / montly

Cons

Daily reports are giving errors that are not errors and someone needs to know the site well to understand .
There is also a robots.txt report error, that I found it was not really an error of the site.
The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information.
That is becasue, the 'easy to rank ' keywords, don't have traffic.
The keywords with traffic are all red - practically impossible to rank
And the middle list of medium difficulty is empty - not even long tail words are there.
That is a serious problem with the tool.

Katya
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Software for Customer Research / Analytics

Reviewed on 2022-11-17

Semrush is amazing for getting to know your customers. Being able to see exact searches made on...

Semrush is amazing for getting to know your customers. Being able to see exact searches made on Google from our audience is very valuable and they have options for every part of the marketing journey, from social media to SEO and article writing.

Pros

I have used this software for a variety of reasons over the years. First, it was for social media topics and now it is for SEO and customer search research to get to know exactly what our audience is searching for online. It has been a tremendous help and is the next best thing to asking them face to face.

Cons

I found there to be a bit of a learning curve because there are just so many features and you need to learn how to get the most out of each one. It's a good problem to have, though, and support is available to help if needed.

Alternatives Considered

Serpstat

Switched From

BuzzSumo
Anupam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Empower Your SEO Strategy with Exceptional Keyword Research Tools

Reviewed on 2023-06-09

My experience as a SEMrush user has been exceptional. The platform's features, accurate data,...

My experience as a SEMrush user has been exceptional. The platform's features, accurate data, user-friendly interface, and excellent customer support have greatly enhanced my digital marketing efforts. It has become an invaluable tool in driving my marketing success.

Pros

1. Comprehensive features for all your digital marketing needs.2. Accurate and reliable data for informed decision-making.3. In-depth competitor analysis to stay ahead in your industry.4. User-friendly interface for easy navigation.5. Robust reporting and analytics for measuring campaign performance.6. Excellent customer support for assistance when needed.7. Continuous updates and improvements to stay up-to-date with industry trends.

Cons

1. Learning Curve for Beginners.2. Higher Pricing Plans.3. Data Limitations for Niche Keywords.4. Varied Accuracy in Competitor Analysis.5. Steeper Learning Curve for Advanced Features.6. Limited Social Media Functionality.While SEMrush offers numerous benefits, it's important to consider these potential drawbacks before making a decision.

Response from Semrush

Thank you for your detailed and insightful review of Semrush. We greatly appreciate your positive feedback on the comprehensive features, accurate data, and our customer support. We also value your honest assessment of the potential drawbacks and limitations you've encountered. Your input helps us continually improve and provide better solutions. We're delighted to be a part of your digital marketing journey and are here to support your ongoing success.

henry
henry
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Best Software for website visibility and target audience

Reviewed on 2022-04-12

It solved our SEO problem by creating a friendly website and content that is more engaging. We've...

It solved our SEO problem by creating a friendly website and content that is more engaging. We've also been able to identify keywords for our PPC campaigns as well as track the ones that our competition is using.

Pros

I love having the option to do a site audit, particularly since, supposing that I execute changes and I don't know whether I did it accurately, the site audit will quickly let me know if I did.
Semrush is the most exceptional web application loaded with devices for watchword revelation, rank following, and on-page auditing It covers all the web vitals expected to rank top in the web crawlers. I love its itemized revealing dashboard, which features every one of the basic subtleties and gives important bits of knowledge.
Besides, it offers a liberal free arrangement first that incorporates all fundamental highlights including contender investigation and email cautions. It's the most have application to remain ahead in the field of cutting-edge site design improvement.

Cons

It only provides keywords that our competitors are using. The pro version is quite expensive per month and if you're not earning more money you may lose your subscription. The dashboard provides good insight but it loads slowly.

Alternatives Considered

Ahrefs and Rank Math