Semrush

4.7 (2,274)
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SaaS solution for online content marketing

Overall rating

4.7 /5
(2,274)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support Software
4.4/5

96%
recommended this app
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2274 Reviews

Victoria
Victoria
Overall rating
  • Industry: Publishing
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best and reliable content. Semrush brings the best out of social media.

Reviewed on 2024-02-16

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Pros

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Christopher
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The most comprehensive tool on the market

Reviewed on 2024-02-15

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it...

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

MacKenzie
MacKenzie
Overall rating
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

SEMrush makes a dissapointing turn for the worse with pricing and user interface

Reviewed on 2023-08-25

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but...

I've long been a user of SEMrush, valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :)

Pros

The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster).

Cons

The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required).

Alternatives Considered

Moz Pro and Ranktracker

Reasons for Choosing Semrush

Price was cheaper at the time. No longer the case, SEMrush is massively overpriced for the value.

Switched From

Moz Pro

Reasons for Switching to Semrush

Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool
Ruti
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Super useful for any serious SEO

Reviewed on 2024-11-26

It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors,...

It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors, backlinks, local SEO, reporting, and more. I always feel like there is more to it that I'm missing! It's a bit pricey for someone just starting out as an SEO freelancer though.

Pros

It has a huge range of useful SEO tools, and can easily be used for handling many clients.

Cons

It's very expensive! I'm paying for the Guru plan plus three additional users, it really adds up.

Marco Genaro
Marco Genaro
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

One of the best SEO tool. Unfortunately, a bit expensive.

Reviewed on 2024-01-03

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly...

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts.

I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them 😅.

Switched From

Ahrefs

Reasons for Switching to Semrush

For a similar price, SemRush is easier to use and more complete.
Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Semrush is amazing!

Reviewed on 2023-09-18

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been...

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been dependable and reliable.

Pros

Semrush is a fantastic SEO tool that is a jack of all trades. It is robust, yet intuitive and is not complex to learn or deploy.

Cons

Sometimes the amount of data and features can feel overwhelming. If you're able to focus your efforts and find the most meaningful tools and data for your organization within Semrush, this can easily be overcome.

Alternatives Considered

Moz Pro and Screaming Frog SEO Spider

Reasons for Switching to Semrush

Semrush had all of the features we were looking for, and more, compared to competitors.
Md. Tanvir Bin
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Best for SEO and Promotional purpose

Reviewed on 2023-10-30

It gives me a platform that not only gives our competitors in that area insights, but also helps us...

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

Pros

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs.
Our performance on social media can be analyzed with its Social Media Toolkit.

Cons

The usability isn't the best.
Paying for a plan is highly costly.

Alternatives Considered

Ahrefs

Reasons for Choosing Semrush

lack of advanced features to perform outstanding SEO

Switched From

Sitechecker.pro

Reasons for Switching to Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Response from Semrush

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Danielle
Danielle
Overall rating
  • Industry: Sporting Goods
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Excellent Resource for Complete Evaluation

Reviewed on 2023-08-10

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the...

Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives.

Pros

In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding.

Cons

For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people.

Response from Semrush

We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost.
If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out.

Jonathan
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

One of the most complete tool for the entire marketing team

Reviewed on 2023-08-11

We are solving so many problems inside our marketing team thanks to Semrush. There is always...

We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

Pros

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

Cons

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Response from Semrush

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing.
We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible.
If you ever need assistance or have further insights, please don't hesitate to get in touch.

Bjorn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Poor customer support

Reviewed on 2023-08-02

Pretty bad customer support and a very bad mouthing account executive named [sensitive content...

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Brandon
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Prerty Good SEO Software

Reviewed on 2024-04-13

Pros

It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.

Cons

It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

A digital Advertising Specialists best friend.

Reviewed on 2024-08-12

I couldn’t do my job as effectively without SEMrush

I couldn’t do my job as effectively without SEMrush

Pros

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Cons

It only shows the previous month's volume when looking for specific keywords.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Comprehensive tool for SEO and analysis

Reviewed on 2024-05-07

Pros

SEMRush gives you a 360-degree overview of either the website analysis or keywords. I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues. It's easy to use and gives me useful tips to improve overall website SEO and organic strategies.

I use SEMRUSH for organic marketing through SEO for my clients. It helps in following thing
1. Keyword Research
2. Tracking keyword position status
3. Backlinks overview for websites
4. Auditing websites technical SEO issues
5. Doing competitor analysis for SaaS and other businesses

Cons

It can be costly for some users. I don't see any other cons about it.

Advaldo
Overall rating
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Semrush - SEO

Reviewed on 2024-07-31

Semrush is the most powerful search engine optimization tool i used until now.

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Neil
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Exceptional unless you need Semrush for paid advertising data / analytics

Reviewed on 2023-09-21

Fabulous for many years. Have used the software for over a decade. The data it reports on just...

Fabulous for many years. Have used the software for over a decade. The data it reports on just needs to be right and I will return.

Pros

SEO tools in the main are exceptional - especially SEO auditing, keyword tracking, backlink profiling and general overview dashboards. Excellent at shaping organic strategy and analysing the organic competitive landscape.

Cons

A huge negative that the PPC data Semrush provides is totally flawed. Not accurate for my own client base that I know the figures for, so can't be trusted to pull up accurate numbers for any other company. That and the fact it is the most expensive on the market makes it no longer cost justifiable when other tools can do what Semrush can do.

Ajay kumar
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Very Powerful SEO tool for the website ranking

Reviewed on 2023-11-20

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons

The backlink analyzer not accurate in Semrush. try to rectify this one.

Response from Semrush

Hi Ajay, thank you for your review!
We're glad you find Semrush's Site Audit and Keyword tools helpful.
As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

Saroar
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Game Changing SEO Tool

Reviewed on 2024-05-28

Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Its good. I thing Semrush is the result oriented SEO tool so far I used. Highly recommended..
.

Pros

As a great (SEO) tool, Semrush help businesses to fine the best keywords, on-page SEO, building links to get better rank in Google. The most important feathers of this is keyword research. From high volume to mid volume keyword, you can relay on this tool. I like it most.

Cons

I think its free plan is very limited. My earnest request is, please make it more affordable to us. Over-all it is far the best SEO tool despite its high price.

M
M
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

My Experience with SEMRUSH

Reviewed on 2023-12-18

Pros

It helps me pick the best keywords, so my page shows up higher on Google really quickly. Plus, it's awesome for checking out what my competitors are doing.

Cons

semrush price is expensive compared to other tools

John
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Semrush- a great component to your complete marketing plan

Reviewed on 2024-04-11

Pros

I like how robust the Semrush system is good at identifying and tracking SEO opportunities for your website and to help it rank better.

Cons

It can be quite a bit pricey, and while there is a free version, it is very limited. Also, if they offered more automation that would be quite a feat for website owners!

Sreejith
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

A must tool for Digital marketing people

Reviewed on 2023-09-11

This tool really supports me in my daily SEO tasks

This tool really supports me in my daily SEO tasks

Pros

It's a perfect tool for overall SEO management

Cons

Semrush has many feature that will really helpful for SEO. But some are available only with guru plan.

Owen
Overall rating
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Powerful SEO analysis tool for websites

Reviewed on 2024-11-08

Pros

Semrush provides a really powerful suite of SEO analysis and data for our company website, helping us to understand how and why our website is ranking vs our competitors

Cons

Prices add up quickly and there are cheaper alterantives on the market

Shweta
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

A powerful tool for planning marketing campaigns and improving SEO

Reviewed on 2023-10-21

Overall it's a great tool, I personally use this for my site audit and competitor analysis. I keep...

Overall it's a great tool, I personally use this for my site audit and competitor analysis. I keep track of my keywords and compare them with our competitors with its keyword gap analysis feature. Also, it helps me a lot with my keyword research and based on that I plan my marketing campaigns.It also saves a lot of my team in analyzing my own website, it gives accurate and quick updates on where I need improvement on my site, from On page to technical errors it gives a detailed report.

Pros

- It is Easy to use- Its keyword research tool is up to the mark also with its new keyword cluster feature it becomes easy to understand and plan the focused cluster- Another feature I like the most is its site audit feature, it gives detailed analytics of your website like On Page checklist, keyword position tracking, Backlink Audit of your site, and even Traffic Analysis.- It even helps you to track your competitors by analyzing their backlinks, keywords, ranking pages, keyword, and backlink Gap Analysis.

Cons

Its prices is a bit high, and if you want to use other SEMrush AI tools then you have to pay extra.

James
Overall rating
  • Industry: Museums & Institutions
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Manager of Sales and Marketing

Reviewed on 2024-06-21

Positive experience that ultimately drove better descions

Positive experience that ultimately drove better descions

Pros

Very capable product. never left us short on data / information

Cons

Complex. Not easily taught to employees new to SEO.

Patrick
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

SEMRUSH- Great for Overview and bigger an analysis

Reviewed on 2024-11-29

Im super happy. If you are looking for a Tool that helps you to gather data of you and your...

Im super happy. If you are looking for a Tool that helps you to gather data of you and your competitors in an efficent and understandble way. Perfect pick :)

Pros

Generic Data available which makes comparison to competitors super easy. Also its easy to compare different Country Markets and gain new Inshights very fast. The Traffic estimations are super helpful

Cons

Sometimes im struggling with User Experience, but this is really a minor thing

Joe
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Very Helpful!

Reviewed on 2024-03-22

Pros

We use this tool for a variety of tasks to help complete effective marketing plans for our clients. The tools are easy to use and easy to learn.

Cons

The only thing that is a bit frustrating is that we can only have one member of our team logged in at a time and sometimes we have multiple people wanting to use it.