---
description: Detailed reviews on Semrush based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Semrush with similar products.
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title: Semrush Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/305/competitive-intelligence/software) > [Semrush](/software/91634/semrush)

# Semrush

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> Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.
> 
> Verdict: Rated **4.6/5** by 2316 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Semrush

1\. Identify who your competitors are:&#10;&#10;Perform competitive research with the following reports&#10;-Domain Overview&#10;-Organic Research&#10;-Keyword Gap&#10;-Backlink Gap&#10;&#10;2. Conduct Keyword Research:&#10;&#10;Looking for the most effective search terms to target with a campaign using the following reports for both core keywords and long-tail keywords&#10;&#10;-Keyword Overview&#10;-Keyword Magic Tool&#10;-Keyword Strategy Builder &#10;-Position Tracking&#10;-Organic Traffic Insights&#10;&#10;&#10;3. Link Building:&#10;&#10;In addition to building new links, you can analyze and audit your existing backlinks for the best quality links. You can use the following reports and tools: &#10;&#10;-Backlink Analytics&#10;-Backlink Audit&#10;-Link Building Tool&#10;-Bulk Analysis&#10;&#10;4. Boost Your Websites Visibility:&#10;&#10;Use On-Page and Technical SEO by following best practices to line your site up with how Google reads information, you will help your SEO and boost websites visibility. &#10;&#10;Tools in this workflow include:&#10;&#10;-Site Audit&#10;-On Page SEO Checker&#10;-Log File Analyzer&#10;&#10;5. Create Content that Ranks&#10;&#10;Our content-focused tools help you discover topics your audience is searching for and optimize your content for both users and search engines. &#10;&#10;-SEO Writing Assistant&#10;-Topic Research&#10;-SEO Content Template

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2316 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Semrush
- **Location**: Trevose, US
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$139.95
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Pro: $139.95/month&#10;&#10;Guru: $249.95/month&#10;&#10;Business: $499.95/month&#10;&#10;Semrush One Starter: $199/mo&#10;&#10;Semrush One Pro+: $299/mo&#10;&#10;Semrush One Advanced: $549/mo
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese
- **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Singapore, Spain, United Kingdom, United States

## Features

- @mentions
- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Notifications
- Application Management
- Audit Management
- Automated Publishing
- Automated Scheduling
- Backlink Management
- Backlink Monitoring
- Benchmarking
- Brand Tracking
- Broken Link Discovery
- Calendar Management
- Campaign Analytics
- Campaign Management Software

## Integrations (11 total)

- Databox
- Google Ads
- Google Analytics 360
- Google Docs
- Google Search Console
- HubSpot Marketing Hub
- Majestic
- TapClicks
- Trello
- WordPress
- Yext

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)

## Related Categories

- [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software)
- [Advertising Agency Software](https://www.getapp.ca/directory/299/advertising/software)
- [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software)
- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)
- [SEO/SEM Software](https://www.getapp.ca/directory/313/seo-sem/software)

## Alternatives

1. [Wix](https://www.getapp.ca/software/90955/wix) — 4.4/5 (10606 reviews)
2. [Ahrefs](https://www.getapp.ca/software/102405/ahrefs) — 4.7/5 (581 reviews)
3. [AccuRanker](https://www.getapp.ca/software/2061445/accuranker) — 4.9/5 (330 reviews)
4. [Screpy](https://www.getapp.ca/software/2072498/screpy) — 4.8/5 (236 reviews)
5. [SE Ranking](https://www.getapp.ca/software/107377/se-ranking) — 4.7/5 (297 reviews)

## Reviews

### "Excellent SEO analysis and Management tool" — 5.0/5

> **Krishna** | *August 31, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Provide detailed analysis of keywords&#10;Provide depth analysis of backlinks&#10;Very handy to manage local listing&#10;Content analysis and find keywords gap
> 
> **Cons**: Very costly&#10;Need to provide more real time updated data&#10;Pricing and Packages are little unclear, it should be more clear

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### "Loved the reports and analytics\!" — 4.0/5

> **Melanie** | *November 10, 2024* | Publishing | Recommendation rating: 8.0/10
> 
> **Pros**: So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.
> 
> **Cons**: The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.
> 
> I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.

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### "Beware of SEMrush’s Cancellation & Refund Process" — 1.0/5

> **Verified Reviewer** | *January 7, 2026* | Real Estate | Recommendation rating: 0.0/10
> 
> **Pros**: The platform itself may be useful, but their cancellation policy, lack of transparency around automated communications, and refusal to refund despite timely cancellation attempts are major red flags. I strongly recommend reading the fine print and being very cautious before subscribing.
> 
> **Cons**: I had a very frustrating experience trying to cancel my SEMrush subscription. I attempted to cancel before the renewal charge, yet I was still billed and then denied a refund.&#10;&#10;What made this worse was the cancellation process itself. Their system repeatedly sent the same automated email over and over, never progressing to the next step. At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time. The process only moved forward after I explicitly asked to speak with a human, something that is not clearly indicated anywhere in the cancellation flow.&#10;&#10;Even after following the steps and attempting to cancel in good faith before being charged, SEMrush refused to issue a refund.&#10;&#10;Also they nickel and dime you about everything.

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### "You get what you pay for" — 5.0/5

> **Saim Oğulcan** | *August 27, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.
> 
> **Cons**: The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.
> 
> A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

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### "Great toolbox for SEO practitioners." — 4.0/5

> **Shawn** | *February 18, 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Useful reports for SEO and competitor research.
> 
> **Cons**: Subscription cost is very expensive for what you get.
> 
> SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though.

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## Links

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