Kissmetrics makes sure I can hit the curve balls out of the park
I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.
Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons
I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)
Amazingly helpful, but really hard to implement and maintain
I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.
When used correctly can give great insights, though it is hard to get there
I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.
- difficult to install and require a lot of work
- integration with other tools isn't complete
This Software is a Game Changer
For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!
The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!
Some of the data isn't easy to summarize but that is really the lease of our concerns.
The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.
This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.
I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.
Has been extremely helpful to summarize our user's activity.
- Easy to use UI
- Different report types to track conversion, behaviors, populations
- Easy access to information
- Metrics dashboard (you can add s many as you need, and it appears in the first page)
- Scheduled report are great help
- Cohort reports could be enhanced
- You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)
Quality analytics tool
It was a rocky start, but things have been fine since. I have been using on a weekly and monthly basis to provide conversion funnel metrics.
This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience. Conversion funnel tracking has been solid.
It took a few training sessions to understand how to fully use the tool. Online training videos would help.
Great analytics tool
Improved UI, better funnel reports
Previously when we could not drag-drop funnel step was one of the big drawbacks of Kissmetrics, but recently they upgraded their UI, which is a lot better now. I wouldn't have to remove all steps and to re-add them. Now I can rearrange the steps on the go. I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI. You can also fire unlikited attributes from the app.
Really good with deep analytics
My daily tool of choice.
Forget Google Analytics. Kissmetrics gives you the metrics that really matter for your business. For me the big difference is that I can see actual people that did actions on my site instead of page views. The tools is very powerful and you can create custom reports to keep a constant eye on your business progress.
Persons vs page views.
The metrics dashboard.
Deep analysis of your user base.
Timeline of events a user did.
Funnel report too limited, they charge extra for basic features
When trying to create any basic funnel report (where you DO need more than one column of properties), they will charge extra to give you basic features.
It's quite limited analytics tool when trying to have aggregated data.
User path is a cool tool
Too slow, most of reports you need to export them and this takes forever (they email you once the report is ready)