Mailchimp

4.5 (17,339)
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Email and advertising marketing automation platform

Overall rating

4.5 /5
(17,339)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support Software
4.2/5

92%
recommended this app
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17339 Reviews

Isaac Silvin
Isaac Silvin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Finest Email Marketing and Automation Platform

Reviewed on 2025-01-06

Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of...

Best Email Automation tool with Scalability, Analytics and Reporting makes to stand it one out of the Best

Pros

User friendly Interface and Comprehensive email templates are the best facts of Mailchimp

Cons

Pricing and Limited Customization are the least facts of Mailchimp

ANDREW
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great all around communication option

Reviewed on 2025-01-24

We used them for email for a bit but now use them through EZ text

We used them for email for a bit but now use them through EZ text

Pros

free option and they make it easy to use

Cons

They have integrated text software the work together well

Zachary
Zachary
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Does the job, but that is all.

Reviewed on 2025-01-13

Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont...

Mailchimp is fine if you truly need the bare bones to set up your emails. It does the job. You wont get any additional bells and whistles, support help, 3rd party integrations, etc without having to go through a maze to get there. The "out of the box" solution is very minimal. If you are a decent sized brand would recommend a more robust ESP.

Pros

Mailchimp's email builder is easy to use and understand and you can make several emails very quickly.

Cons

Not enough segmentation available and not great with 3rd party integrations. Support is also not super helpful.

Pamela
Overall rating
  • Industry: Financial Services Software
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

MailChimp: Targeted Marketing Excellence

Reviewed on 2024-11-26

By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very...

By liking a link to our Facebook page, the platform's intuitive to navigate, and it's very powerful, with automation features helping to develop focused and personalized campaigns for specific audiences. We have leveraged the powerful analytical capabilities and testing tools to maintain marketing optimality constantly.

Pros

The audience segmentation at the individual level, sophisticated analytics, or lack of these features makes MailChimp stand out from the competitions. Customer Journey Builder in this platform enables complex automation depending on customers behavior, and the artificial intelligence of content optimization can advise the best time for sending emails and approximate the campaign's outcome.

Cons

The campaign duplication could be improved, especially to allow easy handling of sequences in the automation process. Sometimes the reporting interface might lack more details on customer conversion for specific customer portraiture.

Laina
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Mailchimp to stay in contact

Reviewed on 2024-12-24

Pros

Easy to add graphics and make an excellent visual marketing email or newsletter

Cons

It is a little more expensive than some options but it has the most features and is reliable

Tracey
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Mailchimp AI for the Win!

Reviewed on 2024-12-24

I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of...

I enjoy utilizing the Mailchimp platform for basic business email blasts. The incorporation of artificial intelligence and templates designed to match my website are an added bonus.

Pros

I enjoy the ease of use, incorporation of AI, template designs to automatically match my website, and data analytics.

Cons

The user inteface can be somewhat cumbersome.

Marcus
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Mailchimp good

Reviewed on 2024-12-24

Pros

Easy to use.
User friendly.
I like the reports.

Cons

Contacts list is not easily updated or searchable.

Andrew
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Decent enough, but great for newbies

Reviewed on 2025-01-17

Pros

It’s very versatile and had a lot of features and options.

Cons

The cost went up and also the options got less in the lower tiers

Alternatives Considered

Brevo

Reasons for Switching to Mailchimp

I switched from Mailchimp to brevo as brevo has better priced lower tier options.
Cristina
Overall rating
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Good tool, but not the best

Reviewed on 2024-12-10

Pros

The price of the tool and the instructions

Cons

The email marketing automation. The platform is not so userfriendly

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

I'm using both of them. I prefer the activecampaing at the moment
Joyce
Overall rating
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great Business Producr

Reviewed on 2024-12-24

Easy to use and find quick answers if you need assistance.

Easy to use and find quick answers if you need assistance.

Pros

I love the ease of creating my newsletter.

Cons

I would like more template options to choose from when selecting a style for my newsletter.

Adrian
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 2024-08-14

Overall it was a two-sided experience. We liked the application and features but were disappointed...

Overall it was a two-sided experience. We liked the application and features but were disappointed by the price and the restrictions. Mailchimp has a very good user experience at the application level but there is too much control on how we want to market our products. Unless they adjust we would not return using their product.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.
Stephen
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Mailchimp is one of the best autoresponders in the business.

Reviewed on 2024-07-08

My overall experience with mailchimp has been excellent over the years I've been using them for...

My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Pros

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.
Michael
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

My go-to email platform

Reviewed on 2024-08-09

I use mail chimp for sending emails to my clients about products and services and blogs we are...

I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros

I like MailChimps simplicity and free plan features

Cons

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

simon
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Good Value Email Marketing

Reviewed on 2024-06-07

great software which were happy using for our campaigns, simple to read and use and delivers the...

great software which were happy using for our campaigns, simple to read and use and delivers the results you want. Happy customer

Pros

price point was fair compared to others, the simple to use system was the main thing we like meaning anyone in the company can setup campaigns with ease

Cons

shopify intgration at the start was very intimitent however mailchimp soon got that working again

Alternatives Considered

Dotdigital

Reasons for Switching to Mailchimp

mail chimp was for our size business and fitted the budget better
Joe
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Modern solution for the constant battle of bulk emails

Reviewed on 2024-11-13

Has made our ability to send bulk emails extremely reliable and simple where before it was a...

Has made our ability to send bulk emails extremely reliable and simple where before it was a constant battle and never really new how successful we were

Pros

Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.

Cons

It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Mailchimp looked easier for us to get started with and had great pricing for our needs
Ricki
Ricki
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Mailchimp is the simple, reliable email newsletter answer

Reviewed on 2024-03-26

Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting...

Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting started as the free plan gives you a lot.

Pros

Mailchimp is so commonly used that anything you want to do has a tutorial, and most of the time you won't need one, just clicking around a bit allows you to easily find how to do what you want to.

Cons

Mailchimp doesn't always display pictures taken from iphones properly.

Alternatives Considered

Flodesk, MailerLite and AWeber

Reasons for Switching to Mailchimp

Easy of use, amount of subscribers on the free plan, and it's easy to find answers to questions on tutorials because it's so popular with others.
Verified Reviewer
Overall rating
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

**"Mailchimp: A Reliable Choice for Versatile Email Marketing with Room for Improvement"**

Reviewed on 2024-08-17

Mailchimp offers a very user-friendly experience with many features and email marketing capabilities...

Mailchimp offers a very user-friendly experience with many features and email marketing capabilities.It's intuitively designed, and very strong in automation and analytics, but a little limited on the pricing and deeper customization ends.Very suitable for most users; it may require alternatives for complex needs, though.

Pros

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Cons

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Stephanie
Stephanie
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Mailchimp is your go-to for engaging audiences!

Reviewed on 2024-03-22

I have been with Mailchimp for quite awhile and have loved being able to use their services to...

I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pros

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Cons

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Carita
Overall rating
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Mailchimp Review

Reviewed on 2025-01-02

I love Mailchimp and I love that the software can be integrated with my CRM software system.

I love Mailchimp and I love that the software can be integrated with my CRM software system.

Pros

Love all the features and how robust the software is. Love all the analytics that show you when your audience has opened the emails.

Cons

I don't like that it is different prices depending on how many people that you are sending emails to.

Jordan
Overall rating
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Design your emails with Mailchimp!

Reviewed on 2024-10-31

It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how...

It's been very pleasant. I'm able to create emails quickly. They're very helpful with advice on how to reach more engagement.

Pros

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons

I wish there were more design features or made easier to insert custom code.

Aaron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The Most Intuitive and Inexpensive way to Grow Your Business's Digital Marketing

Reviewed on 2023-12-15

I have used Mailchimp for over 10 years, and I cannot find a better system for our team's digital...

I have used Mailchimp for over 10 years, and I cannot find a better system for our team's digital marketing efforts. Campaign design feels like a web design platform, so the personalization is top-notch.

Pros

The system is easy to implement across a team and allows for detailed customizations and provides accurate data on the back end.

Cons

The data stored for each subscriber can make sorting slightly complicated on your first try.

Phil
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

The Best Email Platform

Reviewed on 2025-01-22

The platform is very positive to use, with minor gripes.

The platform is very positive to use, with minor gripes.

Pros

MailChimp performs like no other platform as it only allows high-quality data. We often land into inboxes and not into spam.

Cons

When you grow to a suitable size, the number of sends per month often becomes a hindrance without being on an enterprise plan.

Alternatives Considered

Brevo

Reasons for Switching to Mailchimp

Price, ease of use, and high-performance.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

top rated Email marketing software for your business

Reviewed on 2024-12-26

i am using this software since last 1 year for email marketing purpose only and got very good...

i am using this software since last 1 year for email marketing purpose only and got very good response for my emails and some of the prospect also appreciated the templates made through the mailchimp software, within last 1 years we received too many prospect enquiries from just email marketing

Pros

Email Marketing feature is the best in mailchimp, its very easy for creating the templates and sending it in a bulk medium to your contacts

Cons

The pricing is very high as compared to the other competitors in the market

Skyler
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great for recurring emails!

Reviewed on 2024-11-09

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic...

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience.

Pros

Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.

Cons

I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.

Chris
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Great for beginners and experts

Reviewed on 2024-11-15

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either