Salesforce Marketing Cloud Reviews

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

It aids in the automation of all marketing processes across all channels such as email, web, and mobile. It's analytics and reporting capabilities allow you to measure and optimize the performance of campaigns and ads, resulting in lower marketing costs.

When you send a test email to get a sneak peak as a recipient, it takes a long time to be delivered to your inbox, which is inconvenient. Furthermore, SFDC has a diverse product portfolio, even within each of their services. As a result, before using the tool to it's full potential, some training is required.

Experience and user friendly easy to login and easy to install.

lease like about is like we have to take login every day that to with OTP authentication.

Campaign management and lead tracking are very streamline. It is easy to track, monitor and measure the results as well.

It is slightly complicated to understand, specially for junior folks.

It helps with automation and getting 95% of the work done.

The new Lightening mod does NOT have all the desired features, so I switch to classic.

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

SalesForce has allowed me access to run reports I never though of running. I now can keep track of what status every client is in in one place instead of going to three or four different places or relying on my agents to tell me where exactly their business is at. SalesForce has really been a game changer in that is has allowed me more time, and that is the one thing I really needed was time. A huge benefit with Salesforce also is almost every company knows how to integrate with Salesforce.

The only con I can think of with Salesforce would be the cost. Not the cost od Salesforce but the cost to get someone to fully develope it. If you are not tech savvy it can be expensive to hire someone. I think that is to be expected though

was really simple to use, comprehend, and navigate, and it offered helpful automated marketing capabilities that made reaching a big audience straightforward. The email builder is absolutely great with its drag and drop functions and the ability to preview and send a test email to yourself to view how the email looks like before sending it out to a larger audience makes it an absolutely wonderful application.

The only con i can think of is not being able to add video content to your email and not being able to add more than a 5MB file (image).

This software has proven to be the most valuable marketing and communications tool for our agency for many years. Salesforce is clearly the industry leader for a reason.

There is a bit of a learning curve with customizations, but once your operation is set up, it makes everyone more efficient.

I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.

The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.