
Overall rating
Filter by
Company size
Time used
82 Reviews
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Good dashboarding solution, the best support
Reviewed on 2022-08-24
Scalable reporting and monitoring when compared to GDS, and a very friendly team!
Scalable reporting and monitoring when compared to GDS, and a very friendly team!
Pros
The software is excellent, it can do anything Google Data Studio can but comes with scalability and a great support team. All data connections are built-in, so no need for expensive third-party connectors.
Cons
The development cycle is aimed at pleasing the greatest number of people, which means very specific requests might never make it.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Whatagraph is fantastic.
Reviewed on 2019-09-25
Pros
I like that you can include a number of different platforms in the one report. Our clients find this very easy to read.
I also like the fact that we can customise it however we want.
Cons
The modules can be a bit fiddly. It would be good if while you're dragging and dropping, the existing modules can shift around based on where your mouse is. Kind of like when you move apps around on your phone.
Response from Whatagraph
Thanks for your feedback, Ellen! Passed it on to our product development team so they could take a closer look at the drag&drop feature.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 5.0 /10
Good value for your money.
Reviewed on 2019-10-01
Pros
- User-friendly interface.
- Easy to add accounts and various channels.
- Ability to increase the number of sources for your team without the need to contact support (upgrade your membership).
- Automated reports.
- Email notifications in case one of the sources get disconnected.
Cons
- The company is located in Europe and doesn't have 24/7 support. For someone working from Canada's West Coast, it is incredibly hard to get a timely response and support.
- Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.
Response from Whatagraph
Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Great reporting software
Reviewed on 2019-10-07
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an...
Overall is a great reporting system, not many similar alternatives, I can see Data Studio as an alternative but it's far more complex and technical.
It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!
Pros
Great list of data sources to pull from,
Ability to drill down into the data, segmenting, sorting, etc.
Great customer services, always been helpful and were deploying almost every suggestion we have requested.
Cons
It could take hours to built reports, even if they are templated. We could spend hours on designing reports instead of analysing the data.
Response from Whatagraph
Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Time-saving agency reporting with fantastic customer service
Reviewed on 2022-08-31
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media...
Fantastic! Before Whatagraph we were using spreadsheets and downloading data from social media channels. Whatagraph has easily reduced the amount off time we spend on reports each week and month, allowing us to focus on insights and recommendations.
Pros
Integrations with all the main social media channels we use for clients has provided some fantastic time-savings. This, alongside incredible customer service and relative ease of use, is what I like most about it.
Cons
Having to manually download some data and use spreadsheets for some channel metrics (Twitter specifically) is very annoying but I understand that is an API issue that Whatagraph probably can't do much about. I'd also like to have slightly more flexibility on report design.
- Industry: Education Management
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Absolute time saver and clear adviser to crucial decisions that create real results
Reviewed on 2019-11-25
Just set and forget and wait on your inbox for the magic to happen.
Just set and forget and wait on your inbox for the magic to happen.
Pros
Bundling multiple channels, who have there own challenges to reveal cluttered metrics, into a clear readable report.
Cons
White labeling is restricted to just uploading an image. Would prefer a header with more options in design, layout, and content.
Response from Whatagraph
Thanks so much, Coen! Working on making white-label more flexible, your insights are greatly appreciated.
- Industry: Graphic Design Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Great if you are heavily attached to SM
Reviewed on 2018-09-20
Pros
If you run a Social Media Agency this is THEE program to have. However, if you are not heavily attached to SM then it's true value may be lost. I love the interface and the ease of use. It has a ton of great analytics and they email you reports that would be super valuable if you were an agency that managed social media accounts
Cons
This is probably the gold standard social media tracking. I think it is a fantastic program.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
All tool every marketer should have.
Reviewed on 2022-07-13
I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks...
I’m a very happy user. I buy when I started my inbound marketing agency and got amazing feedbacks from the customers I use it with. It’s just a really great tool.
Pros
The ease of use and deployment make whatagraph a must have in your Martech bundle. It allow you to monitor traffic and social plateform automatically and even send the report needed to your clients without you having to do the heavy lifting. Design is great and make the data easy to read for customers. Also they have an amazing customer service. Lately I had an access issue and [SENSITIVE CONTENT] sort me out in no time! Very professional and kind.
Cons
I did not yet find something what limit my use but I’ll update my post if I do at some point.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Client Reporting Made Easy and Visually Pleasing
Reviewed on 2019-11-26
Very pleasing. Easy to use, clean reports, automation at it's finest!
Very pleasing. Easy to use, clean reports, automation at it's finest!
Pros
I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid. My clients are loving it and commend me for spending time collecting datas and making such beautiful and clean reports when Whatagraph helps me automate most of this workflow!
Cons
All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.
Response from Whatagraph
Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Whatagraph - awesome for social media ads reports
Reviewed on 2020-06-08
Pros
Functionality - there is all we need for Facebook ads reports (all metrics including custom conv. and diffrent atributtion models), support is really helpful, problem solving and fast answering, we really like it. No problem for them to ad special functionality if we need it.
Cons
For now nothing. Everything seems to be great.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Exellent and flexible tool
Reviewed on 2022-08-26
Pros
- Extremely fast and capable customer service
- Easy to customize for customer's needs
- Supports almost every channel
Cons
-Traffic sources have been dropping from time to time.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Cross-channel reports heaven
Reviewed on 2021-02-10
I'm satisfied with this tool and its opportunities. They are fastly developing and adding new...
I'm satisfied with this tool and its opportunities. They are fastly developing and adding new features that I'm keen to try on.
Pros
I work with several products at a time, running more than 100 campaigns. And of course, clients want to see it all. Here comes Whatagraph which gives me an opportunity to have all data in one place and in a visually appealing way. Reports are pretty, and it is easy for clients to understand them.
Cons
Several times there were bugs that I had to report, but it was fixed.
- Industry: Government Administration
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Best tool ever
Reviewed on 2020-01-20
So easy to provide the Board and senior managers with the overall performance of our work
So easy to provide the Board and senior managers with the overall performance of our work
Pros
So easy to use and it is not costly - makes reporting so easy and I like that it compares with previous months or years
Cons
Nothing - not anything not to like about this tool
- Industry: Farming
- Company size: 10,000+ Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Awesome and Convenient
Reviewed on 2019-10-10
Pros
Easily accessible when you need to check up on your digital platforms performances on-the-go.
Cons
For multi-source in the formula table, you can't seem to see which source is it pointing from and this often tends to bring a confusion wondering if you've/not added the source to the formula.
Response from Whatagraph
Thanks so much, Marvin! Working on streamlining the multi-source functionality. If you ever have any suggestions, let me know.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Whatagraph brings better visibility for Marketing KPI's
Reviewed on 2021-03-17
Whatagraph brings better visibility for metrics all around marketing department.
Whatagraph brings better visibility for metrics all around marketing department.
Pros
It's very easy to merge APIs from many different sources and the automation is great. You can have all data in one place and present it with one click during meetings.
Cons
UI interface can be improved. It takes some time to setup first reports.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 9.0 /10
Automate your reports
Reviewed on 2021-02-11
Really happy about it, I just set the report and it is automatically delivered to clients. Easy...
Really happy about it, I just set the report and it is automatically delivered to clients. Easy breezy :D
Pros
Being social media manager I need to work a lot with creatives. Regarding that I was looking for a reporting platform which would show all of the post pictures and rank it from the best performing to worst. I did not find anywhere else this feature, but Whatagraph has it. Reports visually are very pretty, I think anyone can understand what I want to represent with it as it is so clear from the colors pallet and bars.
Cons
It took me some time to master this tool. There are a lot of functions and trying them all was a bit overwhelming.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Great value for money
Reviewed on 2021-02-26
Pros
There's value here for every member of the marketing team.
Informative graphs, all information can be displayed visually, easy to interpret.
Easy to set up.
Cons
Some integrations are missing, like Pinterest and some other data-based marketing tools.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Whatagraph
Reviewed on 2019-09-20
Using Whatagraph has helped show clients the value of the marketing we are doing for them, while...
Using Whatagraph has helped show clients the value of the marketing we are doing for them, while easily showing them all the stats they care about. I also love that whenever I have a question/issue, the whatagraph support team is quick to get back to me with an answer/solution.
Pros
I really like the ability to integrate all the platforms I market to, into one easy to read report for my clients.
Cons
Nothing stands out as a dislike, it is expensive but worth it.
Response from Whatagraph
Thanks for the review, Ashley! Appreciate your loyalty and kind words.
- Industry: Photography
- Company size: 51–200 Employees
- Used Monthly for Free Trial
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Helpful if you are handling many kinds of reports and pulling data for various clients
Reviewed on 2018-09-07
Used the trial version to test if it would make sense to implement it within our workflow, but...
Used the trial version to test if it would make sense to implement it within our workflow, but decided against it after all.
Pros
So I guess the main point of this software is for it to be used by marketing agencies or marketers that handle a fair amount of clients and find themselves spending a lot of time reporting about their efforts and results. Otherwise, it wouldn't make much sense to pay for this. The pros are the fact that data is gathered automatically once you add the different channels and very intuitive and nicely presented graphics for it to be displayed.
Cons
Although I didn't have a lot of different data points to show, I did find a couple of discrepancies which raises the question... is one supposed to be checking up on this when used at a larger scale? I guess it could have been a minor bug too, but I did not find much use for it after the trial since I am not actively handling many clients at once.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
Good reporting software, instant responses from Customer Service team
Reviewed on 2019-10-10
We do our monthly reports for our clients with whatagraph. Best tool we've used so far.
We do our monthly reports for our clients with whatagraph. Best tool we've used so far.
Pros
Instant responses on chat from the whatagraph team, always very helpful and on hand.
Cons
Can be quite glitchy sometimes and takes a while to get used to.
Response from Whatagraph
Thanks so much for your feedback, Charlotte! We're aware of the glitches and are constantly working to make sure they don't reappear again. Feel free to reach out if you ever encounter some prioblems.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
What a time saver!
Reviewed on 2019-10-07
From start to finish it has been an amazing experience, from the sales to the support - 100%
From start to finish it has been an amazing experience, from the sales to the support - 100%
Pros
I found Whatagraph at a time when I was frustrated at how long my client reports were taking each month and cutting into my bottom line when it came to staff time allocation. Our reports were taking hours to collate all the data from the different software packages and to include in the report. Now it takes no longer than 20 minutes, as the report just automatically pulls the data in the report each month in an easy to read format. Love it!
Cons
Sometimes it can take a while to download a pdf copy of the report as it pulls the data. But the response from their chat help is awesome and it is always fixed promptly if need be.
Response from Whatagraph
So glad to hear that, Nikola! I hope Whatagraph will continue to satisfy your reporting needs. Let us know if there's anything you're missing from the platform.

- Industry: Government Administration
- Company size: 1,001–5,000 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
Amazing service for my clients which saves me a lot of time
Reviewed on 2018-06-20
Pros
The automated reports are very easy to understand and have graphics which even non IT persons can relate to.
Cons
It's missing a dashboard kind of functionality for the current actual state of things being measured. The reports are great, but I would like to have a had a `current view as well
- Industry: Market Research Software
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 8.0 /10
Great tool
Reviewed on 2021-02-08
My overall experience is really positive!
Whatagraph allowed us to increase the conversion rates of...
My overall experience is really positive!
Whatagraph allowed us to increase the conversion rates of our marketing campaigns.
Pros
I loved the UX and the simplicity!
When I signed up, I could start using the tool in just a few minutes, which is really nice for this kind of tool.
Cons
I would enjoy even a lower price.
Actually, it's valuable cause the tool is very powerful. However, the price might be even lower.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 7.0 /10
High quality, visual based reporting software. Highly recommend
Reviewed on 2019-10-03
Pros
The modern style and visual focus are great to illustrate performance to clients.
Cons
I don't believe there's anything major. I would prefer more integration with ecommerce analytics.
Response from Whatagraph
Thanks so much, Ronnie! Working on a couple of new integrations as we speak :) Will update you once they're out.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support Software
- Likelihood to recommend 10.0 /10
Easy reporting software
Reviewed on 2021-03-20
Good, customer support really helped a lot.
Good, customer support really helped a lot.
Pros
Easy to start and use. A good way to optimize and automate your reporting routine.
Cons
The amount of features could be frustrating at times.