--- description: Detailed reviews on AppsFlyer based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare AppsFlyer with similar products. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: AppsFlyer Reviews, Prices & Ratings | GetApp Canada 2026 --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [AppsFlyer](/software/119911/appsflyer) # AppsFlyer Canonical: https://www.getapp.ca/software/119911/appsflyer Page: 1 / 7\ Next: [Next page](https://www.getapp.ca/software/119911/appsflyer?page=2) > AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. > > Verdict: Rated **4.5/5** by 138 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 138 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: AppsFlyer - **Location**: San Francisco, US - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$0.07 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Contact AppsFlyer for pricing details. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese - **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czechia, Denmark, Finland, France, Germany, Gibraltar, Iceland, India, Indonesia, Ireland, Israel and 21 more ## Features - A/B Testing - API - Account Alerts - Activity Dashboard - Activity Monitoring - Attribution Modeling - Audience Targeting - Campaign Analytics - Campaign Tracking - Channel Management Software - Cohort Analysis - Compliance Management - Contextual Targeting - Conversion Tracking - Cross Channel Attribution - Customer Experience Management - Customer Journey Mapping - Dashboard Software - Data Import/Export - Email Marketing Software ## Integrations (9 total) - Adobe Campaign - Criteo - Google Ads - Meta for Business - Mixpanel - Snapchat for Business - TikTok - Twitter/X - ironSource ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Mobile Marketing Software](https://www.getapp.ca/directory/309/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.getapp.ca/directory/309/mobile-marketing/software) - [Marketing Analytics Software](https://www.getapp.ca/directory/602/marketing-analytics/software) - [Mobile Analytics Software](https://www.getapp.ca/directory/1041/mobile-analytics/software) - [Marketing Attribution Software](https://www.getapp.ca/directory/1317/marketing-attribution/software) - [Click Fraud Software](https://www.getapp.ca/directory/1421/click-fraud/software) ## Alternatives 1. [CTM](https://www.getapp.ca/software/127363/calltrackingmetrics) — 4.6/5 (150 reviews) 2. [Marketo Engage](https://www.getapp.ca/software/990/marketo-lead-management) — 4.3/5 (710 reviews) 3. [Jira](https://www.getapp.ca/software/9953/jira) — 4.4/5 (15312 reviews) 4. [Dreamdata](https://www.getapp.ca/software/131879/dreamdata-io) — 4.8/5 (55 reviews) 5. [Looker](https://www.getapp.ca/software/91545/looker) — 4.5/5 (282 reviews) ## Reviews ### "A must-have for mobile app marketers" — 5.0/5 > **Adir** | *June 27, 2021* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster. > > **Cons**: The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it. > > We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way. ----- ### "Perfect tool for App Marketers" — 5.0/5 > **Swati** | *April 5, 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer. > > **Cons**: Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs. > > Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic. ----- ### "Pricing Model extremely opaque" — 3.0/5 > **Alfonso** | *February 1, 2020* | Computer Software | Recommendation rating: 3.0/10 > > **Pros**: You cannot get the pricing model for this software > > **Cons**: This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing. > > Very opaque and cannot do anything by yourself easily. ----- ### "Must have tool for advertising enthusiasts" — 5.0/5 > **Rajat** | *July 29, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products. > > **Cons**: Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support. > > Very good experience. Most of my campaigns are integrated on AppsFLyer so I use it everyday for almost 10 hours a day. I am very much happy with AppsFlyer. ----- ### "Performance metrix review of Appsflyer" — 5.0/5 > **Akash** | *July 31, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its been a lot of things which i like in Appsflyer , 1. We can check regular performance of our running campaign. 2. Can done regular optimization 3. Can import/export raw data to check complete performance of any campaigns. > > **Cons**: There's very few things which i don't like in Appsflyer. 1. Some times click filtering issue occurs due to new updated things on Appsflyer which affect our daily campaigns. 2. no other things yet. > > If I talk about Overall Experience, then I can say it's quite good experience with new platform like Appsflyer as it has alot of features which can make me knowledgable towards performance and advertising industry. ----- Page: 1 / 7\ Next: [Next page](https://www.getapp.ca/software/119911/appsflyer?page=2) ## Links - [View on GetApp](https://www.getapp.ca/software/119911/appsflyer) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data