bLoyal

2.4 (5)
End-to-end customer loyalty & rewards solution

Overall rating

2.4 /5
(5)
Value for Money
1.8/5
Features
2.8/5
Ease of Use
2.6/5
Customer Support Software
2/5

40%
recommended this app
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5 Reviews

Kevin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Intuitive and easy to use application. Staffs are very easy to work with.

Reviewed on 10/5/2022

Good

Pros

We had a good experience working with bLoyal. The software is intuitive and easy to use. [SENSITIVE CONTENT] is experienced, knowledgeable, and very easy to work with. Highly recommend.

Cons

There are many features contained in many different versions of the software so it was rather difficult to choose the right one.

Oniqueh
Overall rating
  • Industry: Wine & Spirits
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Expensive & Frustrating Setup but Good Software Overall

Reviewed on 7/22/2019

We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers.

However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.

Pros

bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.

Cons

It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.

Rene'
Overall rating
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Stay away from this awful company

Reviewed on 8/6/2021

Please avoid doing business with this company.
I was promised the moon and they fell short on many levels. I can't tell you how disappointed I am in their customer service. I also feel like they were a bit sneaky. I used their frequent buyer program to integrate with Korona. They promised a smooth transition and that they would set up all of the different manufacturers specs that I needed. (It is not intuitive in the least). They did, but they left many things out and got many things wrong which resulted in me having to figure out how to fix it. Reaching out to customer service was awful with stretches of WEEKS before I'd get a reply or any help whatsoever. They would send me cryptic ways of fixing things when it would have been so much better for them to just fix it themselves. There program caused multiple integration issues with Korona and caused me to not be able to use many of the wonderful functions such as coupons and promos. bLoyal didn't record many customer sales and therefore I lost several customers who felt duped because they didn't accrue their free product when they were supposed to. bLoyal was very blase' about the whole situation. Horrible excuses when things didn't work. I had this account for over a year when all of a sudden I notice my rate went up. I reached out to them and they told me that because I had something attached on the back end that I never used, they were charging me for that thing that was not even connected. They did refund me for that and

Pros

Extensive reporting features with tons of information.

Cons

Customer service takes forever.
Reports are difficult to figure out.
They changed my subscription rate several times.
They often place blame on my POS company for their applications failures.
They told me it would be a seamless integration and that they would be able to set up my frequent buyer accounts but they did many of them wrong.

Verified Reviewer
Overall rating
  • Industry: Wine & Spirits
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 0.0 /10

Please look elsewhere. This software and the team behind it are Terrbile.

Reviewed on 5/19/2022

Terrible. When I needed them most, they didn't help. Things constantly broke, and they shrugged their responsibility. I lowered my expectations again and again to the point that I forgot what good software was supposed to look like.

Pros

It hits a couple low bars like tracking sales and basic reporting. I never had a problem with seeing what products went out and what money came in.

Cons

The worst part is their team. They are condescending and always pass the buck to someone else. They advertise features and then come up with never ending excuses on not delivering those features. Their training tools are the worst I've seen in the industry. They caused a huge nightmare with customer credit cards, and then refused to help clean it up or even offer advice.

The e-commerce is a nightmare. They basically claim to be an e-commerce company, then tell you to go get a WooCommerce/WordPress store built and tied into their software. But the integrations are poor, customers will receive notifications from two different pieces of software (WooCommerce and bLoyal) that don't communicate well. Orders won't go through but will get charged. Orders will be declined for no reason. Orders will come through with no name or address information.

Wine Club is even worse. The system isn't designed for a wine club. It's some sort of newsletter software or something. The process flow has no rhyme or reason. It drove my 10+ year wine club veteran crazy. Requires huge manual input. Has no ability for customers to efficiently edit their own data. No UPS integrations.

Verified Reviewer
Overall rating
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 2.0 /10

innovative product but shady support and management practices

Reviewed on 6/10/2018

Pros

Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

Cons

Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.