Time saving tool that also makes us look good!
Pros
I like the prebuilt reports as they make it easy to customize as opposed to having to create a report from scratch every time for each client. They have pre-built reports for SEO, Google Ads, Facebook Ads and many more.
All of them look great in terms of formatting and they are updated often as new metrics become available.
Cons
Occasionally some of the widgets break or fail to pull data via API, but I have always had a quick response from their customer service.
Swydo Makes Marketing Reports Easier than Ever!
As a business, Swydo really completes our most important job: showing results. The reports we generate are well-designed, easy to understand and show the client exactly what they need to see how their marketing efforts are doing.
Pros
When setting up marketing for our clients, we use a very large range of products / tools. Google Analytics, Google Ads, Facebook, Linked In, etc. etc. Having the ability to create a single report dashboard with key KPIs from all of those tools is what makes Swydo better than any other reporting software available today.
Cons
The software does a tremendous job, but a slightly higher level of customization (such as adjusting the range on X / Y line charts) would really top it off. Otherwise, it's perfect for our needs.
Easy to use to report SEO results to clients but lacks flexibility
It makes it really easy to report data to clients on a regular basis, easing the stress of using multiple tools to create a report, and provides the reports in a nice format.
Pros
Swydo is really useful for quickly generating a set of reports for multiple clients to show them the results of their digital marketing; for example, SEO and PPC. It has a large number of integrations with a whole range of third-party services, allowing us to show almost all stats in one consistent format to the client.
Cons
The tool lacks flexibility. The widgets they provide are very fixed. As an example, a 0.1% decrease in a stat from the previous period would show a red arrow, which makes the client think it is down massively, as it doesn't show a comparative number, when in actual fact it could be down by only 1.
Good and complete Report Tool
I like it very much; it has helped me and my team be more efficient regarding the reports. Once you have the templates, doing a report doesn't take more than an hour. It´s really helpful.
Pros
It allows me to show the analytics of different platforms and personalize the reports according to each client needs. With Swydo, I can give complete reports with all the data fo differents assets of a campaign (Ads, Email Marketing, Landing Pages, etc.) without having to search the data in each platform as it shows me everything inside SWYDO.
Cons
It doesn´t have integration for organic social media effort.
Good basic tool
Great tool for a basic report on SEM and Analytics.
Pros
Swydo is fairly simple and adds integrations as time goes on. I find the simple integration of Google Analytics and AdWords is exactly what most of my clients needed and they were satisfied with a simplistic design.
Cons
The design is impossible to change; the fonts under the widgets are analog and inconsistent with my formatting. Many clients asked for alternatives.
Great, Affordable Dashboard Reporting
Pros
Great way to easily share reports with stakeholders. Price point makes this an attractive alternative to the free Google Data Studio which can be buggy and limited at times.
Syncs with a very wide range of 3rd party applications such as Google Analytics and Ads.
Cons
Due to limitations with the reporting widgets, not everything which can be easily shown in GA (or in a GA Dashboard) can be displayed in Swydo, but good for 80% of needs.
Rating only
Rating breakdown
Likelihood to recommend: 5.0/10
It has been a huge time saver for our agency, the reports look great and they are often offering new features and functionality.