---
description: Detailed reviews on NationBuilder based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare NationBuilder with similar products.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: NationBuilder Reviews, Prices & Ratings | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Political Campaign Software](/directory/1349/political-campaign/software) > [NationBuilder](/software/103239/nationbuilder)

# NationBuilder

Canonical: https://www.getapp.ca/software/103239/nationbuilder

Page: 1 / 3\
Next: [Next page](https://www.getapp.ca/software/103239/nationbuilder?page=2)

> NationBuilder is campaign management software for political, advocacy, and nonprofit organizations to help mobilize volunteers, raise funds and engage with supporters.
> 
> Verdict: Rated **3.8/5** by 44 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of NationBuilder

•    With NationBuilder, users can link their database contacts with Twitter, Facebook, LinkedIn and other social media platforms to broadcast messages and pull in social engagement activities.&#10;&#10;•    The solution supports scanning of documents through which users can scan various record sheets and minimize data entry time.&#10;&#10;•    The package includes 30 pre-built action page templates that can be customized to create sign-ups, petitions and donation pages.&#10;&#10;•    Users can segment voters geographically and create lists by visually segmenting supporters on a map for effective election campaigning.&#10;&#10;•    Users can bulk send emails to supporters and volunteers with pre-built themes or create their own one.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 44 Reviews |
| Ease of Use | 3.6/5 | Based on overall reviews |
| Customer Support Software | 3.8/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: NationBuilder
- **Location**: Los Angeles, US
- **Founded**: 2009

## Commercial Context

- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Monthly plans are based on database size and certain feature add-ons. All plans include unlimited team members and unlimited email blasts.&#10;&#10;Starter: $34/month&#10;Pro: $160/month&#10;Enterprise: Custom
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, Spanish
- **Available Countries**: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Gambia, Germany, Ghana, Greece, Hungary, Iceland, India and 30 more

## Features

- A/B Testing
- ACH Payment Processing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Advocate Management
- Alerts/Notifications
- Alumni Management Software
- CRM Software
- Calendar Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Segmentation
- Communication Management
- Contact Database
- Contact Management Software
- Content Management System (CMS) Software
- Contribution Tracking

## Integrations (29 total)

- 123FormBuilder
- Anedot
- Blendr.io
- Blitzfile
- CallFire
- CallHippo
- CallHub
- Congress Plus Advocacy
- Countable
- Delve
- Ecanvasser
- Eventbrite
- FieldEdge
- Golden
- ISPolitical

... and 14 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Political Campaign Software](https://www.getapp.ca/directory/1349/political-campaign/software)

## Related Categories

- [Campaign Management Software](https://www.getapp.ca/directory/304/campaign-management/software)
- [Political Campaign Software](https://www.getapp.ca/directory/1349/political-campaign/software)
- [Advocacy Tools](https://www.getapp.ca/directory/903/advocacy/software)
- [Donation Management Software](https://www.getapp.ca/directory/167/donation-management/software)
- [Fundraising Software](https://www.getapp.ca/directory/169/fundraising/software)

## Alternatives

1. [CallHub](https://www.getapp.ca/software/104345/callhub) — 4.4/5 (248 reviews)
2. [Donorbox](https://www.getapp.ca/software/108833/donorbox) — 4.8/5 (624 reviews)
3. [Qomon](https://www.getapp.ca/software/2050035/qomon) — 4.9/5 (34 reviews)
4. [Charityproud](https://www.getapp.ca/software/2055234/charityproud) — 4.7/5 (86 reviews)
5. [CiviCRM](https://www.getapp.ca/software/91073/appcenter123) — 3.9/5 (41 reviews)

## Reviews

### "good for managing advocacy and political campaigns" — 4.0/5

> **Verified Reviewer** | *February 8, 2018* | Education Management
> 
> **Pros**: easy to import large data sets and create relations between the people in contact list. Good customer service
> 
> **Cons**: billing is a little confusing, hard to build email and website pages. Need coding experience or hiring outside consultants if you want to build a good site and emails

-----

### "Excellent CRM choice for multi-tiered political organizations." — 5.0/5

> **Brad** | *August 5, 2015*
> 
> The LPNC selected NationBuilder as our CRM of choice in mid-2013 and have been using it for two years now. &#13;&#10;&#13;&#10;NationBuilder enables you to integrate your website, Facebook page, Twitter account, LinkedIn account, and Meetup.com accounts'and e-mail and phone communications'for both incoming and outgoing communications'and, of course, record a history of these interactions. It also handles donation tracking, voter history, and relationships between your supporters'and can produce pertinent voter or contributor lists upon demand.&#13;&#10;&#13;&#10;It is also possible to design a constellation of 'nations' and define what data to share between them. So, for example, the NC state Libertarian Party nation and the Wake County Libertarian Party nation share all contact information (e.g., phone and e-mail data) for individuals who reside in both databases, but not contact or donor history (except to identify who has contributed). Sharing is also possible with campaign nations (e.g. for particular candidates or issues).&#13;&#10;&#13;&#10;Generally, functionality in NationBuilder for any particular activity is adequate or better. For example, you can send out an e-mail blast from NationBuilder to a list just as easily as in, say, MailChimp. MailChimp'being focused on e-mail management'affords you some useful analytics and other customization bells and whistles that the more utilitarian e-mail management NationBuilder lacks (e.g., MailChimp automatically provides you a breakdown of how often folks on your list have responded to your e-mail blasts, breaking the list down into five segments'those data are in NationBuilder but you would have to work at retrieving them). But on the other hand, the integration with the data NationBuilder provides enables you to perform tricks you cannot match with MailChimp (e.g., variables in the text of your e-mail message keyed to the last time someone voted or contributed or retweeted an LPNC tweet). &#13;&#10;&#13;&#10;NationBuilder is an excellent CRM choice for multi-tiered political organizations that need to share data.

-----

### "Great idea, but not fleshed out enough." — 3.0/5

> **James** | *November 24, 2016* | Marketing & Advertising | Recommendation rating: 2.0/10
> 
> **Pros**: Great concept, some of the system is built out really well (tagging contacts, web templates, integration of all services into a single database)
> 
> **Cons**: Way too incomplete. System is in serious need of a user experience upgrade - badly. It was extremely frustrating to figure out and some of the services required code-knowledge.
> 
> NationBuilder has a lot going for it, but not enough to make me stay with them. I used their software for a short time recently and found the interface to be cumbersome and frustrating. The customer support is minimal - you get one rep for all needs (financial, tech, content, marketing, etc...). The introductory price point is really nice and makes me want to go with them, but with so many gaps in the software, I just couldn't do it. Up until recently (don't know if they've changed it), The email marketing section still required quite a bit of code\! I can't see how that's friendly to anyone. Finding where you want to go is difficult with the navigation system they created. One of the huge pluses that I wish I could have stayed for, was the tagging system for all contacts. Pre-defined categories of labels can be applied to individuals or entire lists of people, and then used to create entirely new smart lists that can be emailed and communicated with. Sadly, it still is just not worth the headache of the rest of the software.

-----

### "The backbone of a good campaign" — 5.0/5

> **Graham** | *July 13, 2018* | Recommendation rating: 10.0/10
> 
> **Pros**: Offers flexibility to any campaign.  Lots of functionality for basic campaigns as well as advance voter outreach
> 
> **Cons**: Some functionality does not necessarily add to the tool. More automation (eblasts specifically) would take the tool to the next level

-----

### "CRM" — 5.0/5

> **Verified Reviewer** | *August 30, 2018* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Great tool to engage customers but also fantastic CRM to increase customer interaction with my business.
> 
> **Cons**: Hard to complain about a great tool, but it has so much functionality it is hard to know if you are using its full potential

-----

Page: 1 / 3\
Next: [Next page](https://www.getapp.ca/software/103239/nationbuilder?page=2)

## Links

- [View on GetApp](https://www.getapp.ca/software/103239/nationbuilder)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/103239/nationbuilder> |
| de-AT | <https://www.getapp.at/software/103239/nationbuilder> |
| en | <https://www.getapp.com/marketing-software/a/nationbuilder/> |
| en-AE | <https://www.getapp.ae/software/103239/nationbuilder> |
| en-AU | <https://www.getapp.com.au/software/103239/nationbuilder> |
| en-CA | <https://www.getapp.ca/software/103239/nationbuilder> |
| en-GB | <https://www.getapp.co.uk/software/103239/nationbuilder> |
| en-IE | <https://www.getapp.ie/software/103239/nationbuilder> |
| en-NZ | <https://www.getapp.co.nz/software/103239/nationbuilder> |
| en-SG | <https://www.getapp.sg/software/103239/nationbuilder> |
| en-ZA | <https://www.getapp.za.com/software/103239/nationbuilder> |
| es | <https://www.getapp.es/software/103239/nationbuilder> |
| es-CL | <https://www.getapp.cl/software/103239/nationbuilder> |
| es-CO | <https://www.getapp.com.co/software/103239/nationbuilder> |
| es-MX | <https://www.getapp.com.mx/software/103239/nationbuilder> |
| fr | <https://www.getapp.fr/software/103239/nationbuilder> |
| fr-BE | <https://fr.getapp.be/software/103239/nationbuilder> |
| fr-CA | <https://fr.getapp.ca/software/103239/nationbuilder> |
| nl | <https://www.getapp.nl/software/103239/nationbuilder> |
| nl-BE | <https://www.getapp.be/software/103239/nationbuilder> |
| pt | <https://www.getapp.com.br/software/103239/nationbuilder> |
| pt-PT | <https://www.getapp.pt/software/103239/nationbuilder> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Review, Compare and Evaluate small business software. GetApp Canada has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.ca","url":"https://www.getapp.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.linkedin.com/company/getapp-com-a-gartner-company/","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"NationBuilder","description":"NationBuilder is a web-based campaign management solution suitable for political campaigns and non-profit organizations. It includes integrated features of both content and membership management which help clients to reach their audience and engage with supporters. It serves customers across various sectors including nonprofits, advocacy, education and government, and is suitable for SMBs and enterprises. Some of its customers are Amnesty International, Airbnb, DMO, United Way, New Jersey Democratic State Committee and Republican Party of Florida.\n\nNationBuilder allows political organizations to map the locations of their supporters geographically and create custom lists to track supporter information for efficient targeting. It helps to capture the contact information of both people and organizations, and link that to various social media platforms including Facebook, LinkedIn and Twitter to engage with supporters. Clients can also build customized websites to interact with supporters and track the overall progress of the engagement through a real time dashboard.\n\nNationBuilder can be used by non-profit organizations for engaging with volunteers and donors to promote fundraising events across different online channels. The solution offers email blasting capability which lets users send personalized emails to individuals, groups or entire members in one go. Organizations can create personal fundraising pages and engage supporters in recruitment and fundraising drives with online leaderboards. Users can also track top fundraisers or recruiters through leaderboards and reward them for their performances. The solution also helps to create custom paths to guide participants towards set goals through a series of steps or instructions.\n\nNationBuilder can also be useful for brand managers in promoting their brand on various digital platforms. Organizations can conduct online campaigns or engage with end users through posts, tweets, emails or text messages and capture the sentiments and feedbacks from the overall campaign. The solution can also be used where users have to maintain customer database and focus on customer engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/acd3e4ae-817f-4285-ac39-e23d69e1d65f.png","url":"https://www.getapp.ca/software/103239/nationbuilder","@id":"https://www.getapp.ca/software/103239/nationbuilder#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.8,"bestRating":5,"ratingCount":44},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ca/software/103239/nationbuilder#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Political Campaign Software","position":2,"item":"/directory/1349/political-campaign/software","@type":"ListItem"},{"name":"NationBuilder","position":3,"item":"/software/103239/nationbuilder","@type":"ListItem"}]}]}
</script>
