---
description: Detailed reviews on Amplitude based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Amplitude with similar products.
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title: Amplitude Reviews, Prices & Ratings | GetApp Canada 2026
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# Amplitude

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> Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data
> 
> Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Amplitude

User flows reveal which actions users most commonly take after sign-up, those usually preceding any in-app purchases, and allow users to visualize user paths taken through the app.&#10;&#10;Use funnels to measure conversion rates and identify the points where users are withdrawing from sign-up, upgrade, or purchase processes.&#10;&#10;Segment users into groups and compare multiple groups’ rates of conversion, retention, engagement, and more, on the same chart.&#10;&#10;Zoom in on any data point to see the user actions making up that point.&#10;&#10;Create custom cohorts from data points, and apply these across dashboards to further explore those user behaviors, or use them as custom target audiences.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 67 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Amplitude
- **Location**: San Francisco, US
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$995.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Three package levels are available:&#10;&#10;Starter - Free, 0-10 million monthly events&#10;Business - $995/month, 0-100 million monthly events&#10;Enterprise - pricing available on request, 0-10 billion+ monthly events
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- API
- Behavioral Targeting
- Campaign Management Software
- Charting
- Cohort Analysis
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard Creation
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking
- In-App Events Tracking
- Machine Learning Software
- Multiple Site Management
- Pageview Tracking

## Integrations (1 total)

- Segment

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Chat

## Category

- [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software)

## Related Categories

- [Web Analytics Software](https://www.getapp.ca/directory/109/web-analytics/software)
- [Product Data Management Software](https://www.getapp.ca/directory/1329/product-data-management/software)
- [Customer Data Platform Tools](https://www.getapp.ca/directory/1425/customer-data-platform/software)
- [Mobile Analytics Software](https://www.getapp.ca/directory/1041/mobile-analytics/software)
- [Product Analytics Tools](https://www.getapp.ca/directory/3791/product-analytics/software)

## Alternatives

1. [Lucky Orange](https://www.getapp.ca/software/112955/lucky-orange) — 4.7/5 (260 reviews)
2. [Google Analytics 360](https://www.getapp.ca/software/90997/google-analytics) — 4.7/5 (8089 reviews)
3. [Usermaven](https://www.getapp.ca/software/2062657/usermaven) — 4.9/5 (80 reviews)
4. [Mixpanel](https://www.getapp.ca/software/90837/mixpanel) — 4.5/5 (145 reviews)
5. [Pendo](https://www.getapp.ca/software/107315/pendo-platform) — 4.5/5 (238 reviews)

## Reviews

### "Product Insight Tool that is as good as how YOU set it up" — 4.0/5

> **Matt** | *April 18, 2019* | Internet | Recommendation rating: 7.0/10
> 
> **Pros**: - Features are centered around industry-standard  metrics&#10;- Customer onboarding great&#10;- Great visual, leading to higher perception of value for presentation
> 
> **Cons**: - relys on the users to setup the event data, which could be cumberson&#10;- cookie-cutter, not really customizable in its insights

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### "easily understandable tool for analytics" — 5.0/5

> **Verified Reviewer** | *August 30, 2022* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: I started using amplitude a few months back, initially, it took some time to get along, but then the more you use it, the easier it gets. UI is intuitive, and also one can easily create charts and dashboards here. you can add you team and together do analysis
> 
> **Cons**: nothing as such, every feature is useful, only one thing they have their path finder feature in paid plan, if that could be added in free plan , it can help a lot of users and and also stop them to migrate to some other apps
> 
> good enough, and easy to understand. also, its UI is really good.

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### "Attitude with amplitude" — 2.0/5

> **Verified Reviewer** | *December 21, 2017* | Computer Software | Recommendation rating: 0.0/10
> 
> **Pros**: cost is cheap compared to a lot of others out there, i guess at the end of the day it gets the job done
> 
> **Cons**: customer support could be better, wish theyd add more features and show that theyre always looking to innovate

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### "Real-time Traffic and Clickstream Analysis Made Easy" — 4.0/5

> **Verified Reviewer** | *April 14, 2022* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: The real-time aspect of Amplitude is what has caught my attention. All the events that we trigger from Front-end and back-end and how we send them to Amplitude help us understand the user journey on our application. The various dashboards that we can create like funnel, segment etc and doing analysis on a cohort of user based on segment is extremely helpful. The product itself is easy to use and the administrative tools are very helpful with allowing to block an event and provide definitions to make sure events that come in comply to them and our ability to discard them. The charts and monitors are easy to make and maintain and the ramp-up time is pretty fast for someone new to the platform. We used to use JS for Frontend but the tealium library was quite big in size and susceptible to blocking so moved away from using frontend library and use their backend API. Amplitude also helps us with user stitching so we get holistic overview of user's journey when use performs jobs on multiple devices
> 
> **Cons**: With the dashboards, the time frame that we would like to use is limited. There is Las 30 days and custom date etc. but there's no way for one to do Month to date, week to date time selection which can limit how much the monitors are helpful. For complex scenarios, the Amplitude user-stitching sometimes merge users not supposed to do that so that should be improved. The cost of amplitude is also one of the concerns we have.

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### "This is an excellent resource for obtaining additional information beyond page visits" — 4.0/5

> **Verified Reviewer** | *June 8, 2022* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Amplitude gives you the most power over the configuration of your web analytics and reports. Since our company collaborates with a third-party analytics agency to transfer data from Segment to Amplitude, our team has access to the highest quality data available. This is beneficial for us since it indicates that our agency's taxonomy documents make it easy to locate a great deal of information. This allows me to easily generate reports for everyone in the organization who needs to know how our website is performing.
> 
> **Cons**: The majority of Amplitude's issues stem from how our company operates. We have numerous products and platforms, and we collect data from numerous sources. Amplitude does not appear to have been designed with this type of enterprise in mind. However, they have done an excellent job of adapting to our demands. Did I add that their customer success staff is exceptional? It can be difficult to determine how to compare rates from different historical periods. Their comparison option makes this simple, however, the charts are not always clear. I'd prefer a separate user interface for measuring MoM or WoW performance based on the metrics and events I select to chart. I wish there was an easier way to export the complete data for all users on different events, so that I could utilize data analytics for clustering, creating forecasts, etc.

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## Links

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