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description: Detailed reviews on Quid based on features, pricing, usability, and ratings. Get a quick overview advantages and disadvantages. Compare Quid with similar products.
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title: Quid Reviews, Prices & Ratings | GetApp Canada 2026
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Breadcrumb: [Home](/) > [Social Media Marketing Software](/directory/104/social-media/software) > [Quid](/software/102167/netbase)

# Quid

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> NetBase is an enterprise social media analytics solution for top consumer brands, their agencies, and their ecosystem to drive real business results.
> 
> Verdict: Rated **4.6/5** by 43 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Quid

 NetBase's advanced NLP (Natural Language Processing) technology is capable of understanding and classifying complex language to ensure that business are making decisions based on accurate data. &#10;&#10; NetBase’s patented language processing technology is capable of reading social media posts in 42 languages. &#10;&#10; As well as multi-language, the NetBase Slanguage Tracker can interpret slang, alternative spellings, emoji’s and more, to give businesses accurate insights on customer perception of their brands. It's able to understand and decipher modern social media speak, enabling businesses to track how social media language is evolving.&#10;&#10; NetBase provides businesses with deep insights into the attitudes, emotions and purchasing behaviors of their consumers. &#10;&#10; By helping businesses to understand the emotional drivers of their audience, NetBase enables them to create engaging content for specific audience segments.&#10;&#10; NetBase measures passion for a brand, person, category or topic enabling businesses to understand their customers’ feelings and then act accordingly. &#10;&#10; Rich data visualizations of brand performance are delivered and presented to users in easy-to-read charts, graphs \&amp; heat maps.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 43 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support Software | 4.6/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: NetBase Quid
- **Founded**: 2004

## Commercial Context

- **Starting Price**: US$23,000.00
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: Chinese, English, French, German, Japanese, Portuguese, Spanish, Traditional Chinese
- **Available Countries**: Brazil, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- Activity Dashboard
- Alerts/Notifications
- Artwork Management
- Audience Targeting
- Behavior Analytics
- Benchmarking
- Brand Tracking
- Campaign Analytics
- Campaign Management Software
- Campaign Tracking
- Charting
- Competitive Analysis
- Competitor Monitoring
- Contact Management Software
- Conversion Tracking
- Customer Engagement Software
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation

## Integrations (4 total)

- Domo
- Hootsuite
- Khoros Marketing
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Software](https://www.getapp.ca/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Software](https://www.getapp.ca/directory/104/social-media/software)
- [Social Media Analytics Tools Software](https://www.getapp.ca/directory/1607/social-media-analytics-tools/software)
- [Brand Management Software](https://www.getapp.ca/directory/302/brand-management/software)
- [Competitive Intelligence Software](https://www.getapp.ca/directory/305/competitive-intelligence/software)
- [All-in-One Marketing Platform Software](https://www.getapp.ca/directory/310/online-marketing/software)

## Alternatives

1. [Semrush](https://www.getapp.ca/software/91634/semrush) — 4.6/5 (2316 reviews)
2. [Brand24](https://www.getapp.ca/software/101485/brand24) — 4.7/5 (254 reviews)
3. [Meltwater](https://www.getapp.ca/software/100643/meltwater) — 4.0/5 (96 reviews)
4. [Oktopost](https://www.getapp.ca/software/91326/oktopost) — 4.5/5 (110 reviews)
5. [Hootsuite](https://www.getapp.ca/software/20432/hootsuite) — 4.4/5 (3795 reviews)

## Reviews

### "a easy brand track user for web profane user\!" — 5.0/5

> **Alessandra** | *December 15, 2018* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: I have seen grown my business with the best social analytics solution.
> 
> **Cons**: So far so good. I only need to grow the company.

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### "A Social Media Analyst's Best Friend" — 5.0/5

> **Rebecca** | *January 22, 2016*
> 
> Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence.  &#13;&#10;&#13;&#10;Pros:&#13;&#10;- Customer service \&amp; attention to your company, business objectives, and what they can do to help in accomplishing those goals. Account reps are genuine and do not come across as being sales-y (i.e., 'it's all about the benjamins'). This has been a driving factor for us. NetBase has really come a long way since my first exposure to NetBase 3 years ago. Keeping up with new features/functionalities over the years has been a challenge, but an even bigger challenge has been understanding how to maximize and use it in a way that helps our business. They are ALWAYS there to provide support when you need it, no matter how minor the question or issue, I can't speak highly enough about the customer service at NetBase. It is very hard to put it in words, but this truly is vital to us, and makes all the difference. They really do act as an extension of your team.&#13;&#10;- Product releases (constantly rolling out new features, sending out bi-weekly email notifications, offering webinars post-release)&#13;&#10;- Digital Channel Intelligence DCI &#13;&#10;- Dashboard templates &#13;&#10;- Speed/performance&#13;&#10;- They listen to customer feedback and actually action it. &#13;&#10;&#13;&#10;Cons:&#13;&#10;User-friendliness of the reporting functionality is an ongoing issue that they are still working on (formatting of the widgets/metrics within the report and exporting to a PDF). This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.

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### "Great social listening tool" — 4.0/5

> **Sharnelle** | *January 4, 2016*
> 
> Pros: &#13;&#10;- NetBase has some great features that really allow you to dive into what is being said about a certain topic, as well how people are feeling about various topics.  My favourite features are the word clouds and net sentiment charts but the comparison tool is also very handy for the reports I write for clients. &#13;&#10;- NetBase is always coming out with new features. &#13;&#10;- The account manager and social analyst working on my account are very helpful and are quick to respond to all my emails (thanks Nani and Jess\!). The training is fantastic whenever a new feature comes out, they ensure I understand how the new feature works and how it can be applied to what I do at Saatchi \&amp; Saatchi. &#13;&#10;&#13;&#10;Cons: &#13;&#10;- Although NetBase is always releasing new features, they have been somewhat slow at fixing some of the issues the social team at Saatchi has encountered with the platform. &#13;&#10;&#13;&#10;Overall, NetBase is a really great tool to use if you want to find out how your brand is being talked about, especially in comparison to others. It's also very easy to use\!

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### "Loving Netbase for clients and new business" — 4.0/5

> **Meghan** | *October 19, 2016* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
> 
> **Cons**: Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.
> 
> We use Netbase for a variety of different needs.  &#13;&#10;Campaign tracking - When you launch a campaign, you can analyze it over time to \[see\] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

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### "Great Product and Phenomenal Support" — 5.0/5

> **Ted** | *December 8, 2015*
> 
> Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools.  This past fall, I placed our agency's social intelligence solution under review.  My criteria for selecting a product included historical data, features, functionality, budget, and support.  After a rigorous review process, NetBase was by far the clear choice.   &#10;&#10;NetBase has proven to be more than just a social intelligence tool.  It has by far some of the best features in the market, inclusive of cross-tabs, geography to the city and metro level, the Brand Passion Index, and automated alerts that are life savers.  The NetBase product development team constantly releases new features in a timely manner. &#10;&#10;Since our implementation, we've had a huge client crisis that we were able to provide mission critical intelligence.  By using a mix of NetBase's features, we were able to qualitatively and quantitatively analyze the conversation surrounding the crisis.  This was extremely critical as we were able to sift through the noise and identify key issues that needed to be addressed.&#10;&#10;Product support is another HUGE bonus with NetBase.  From our account manager to our dedicated analyst, the team absolutely rocks\!  Onboarding was smooth, efficient, and thorough.  They took the time to make sure everyone on our team understood the product and functionality.  Additionally, when you need them, they're there\!  From the top of the organization down, this is a great group of people.&#10;&#10;Netbase sifts through the noise of unstructured social data and turns it into useful business intelligence that allows us to assist clients in making informed business decision.

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## Links

- [View on GetApp](https://www.getapp.ca/software/102167/netbase)

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| Locale | URL |
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| de-AT | <https://www.getapp.at/software/102167/netbase> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/netbase/> |
| en-AE | <https://www.getapp.ae/software/102167/netbase> |
| en-AU | <https://www.getapp.com.au/software/102167/netbase> |
| en-CA | <https://www.getapp.ca/software/102167/netbase> |
| en-GB | <https://www.getapp.co.uk/software/102167/netbase> |
| en-IE | <https://www.getapp.ie/software/102167/netbase> |
| en-NZ | <https://www.getapp.co.nz/software/102167/netbase> |
| en-SG | <https://www.getapp.sg/software/102167/netbase> |
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| es | <https://www.getapp.es/software/102167/netbase> |
| es-CL | <https://www.getapp.cl/software/102167/netbase> |
| es-CO | <https://www.getapp.com.co/software/102167/netbase> |
| es-MX | <https://www.getapp.com.mx/software/102167/netbase> |
| fr | <https://www.getapp.fr/software/102167/netbase> |
| fr-BE | <https://fr.getapp.be/software/102167/netbase> |
| fr-CA | <https://fr.getapp.ca/software/102167/netbase> |

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