45 reviews
Overall rating
4.6
/
5
Value for Money
3.9
Features
4.6
Ease of Use
4.5
Customer Support
4.4
96% recommended this app
45 reviews
Guido N.
Industry: Marketing & Advertising
Company size: 11-50 Employees

All the info you need. In a snap!

Used Weekly for 1+ year
Reviewed on 2020-11-18
Review Source: Capterra

Pros

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript).
It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer.
Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing!
It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click.
It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Cons

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jonny D.
Industry: Financial Services
Company size: 51-200 Employees

Segment - The Data Layer to Have

Used Daily for 2+ years
Reviewed on 2019-09-02
Review Source: Capterra

Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Pros

Segment have built a best in class data layer and data management tool.
The tool is easy to set up and creating destinations and understanding sources is simple.

Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily.

The new personas feature is also incredibly powerful.

Make collecting analytics .track and .page and .identify easy.

Cons

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business.
Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Or P.
Industry: Internet
Company size: 11-50 Employees

Data loss and bad customer support

Reviewed on 2016-04-04
Review Source: GetApp

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Pros

Reduce the amount of code that handles analytics and tracking
No real alternative

Cons

Unreliable.
Bad customer support.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Andrew B.
Industry: Information Technology & Services
Company size: 2-10 Employees

Great for integrating product with multiple products and extending over time

Used Daily for 1+ year
Reviewed on 2020-08-31
Review Source: Capterra

Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.

Pros

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Cons

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Christopher S.
Industry: Food Production
Company size: 51-200 Employees

Great software to remove the burden of countless API integrations

Used Daily for 2+ years
Reviewed on 2018-04-25
Review Source: Capterra

Saved a ton of dev time

Pros

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Fayssal J.

Segment is a great tool, if you can afford it then you should start using it right now.

Used Daily for 2+ years
Reviewed on 2018-07-31
Review Source: Capterra

Always happy to recommend segment ! A great tool.

Pros

The last tool to integrate with various apps. Write once and integrate infinitely.
Time saving is worthless and make your app load much faster.

Cons

Pricing is not small businesses friendly ;(
Would be great if we can write and view integrations comments from other users.
Please share future integration pipeline.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Altaf D.
Industry: Information Technology & Services
Company size: 11-50 Employees

Modern data consolidation solution

Used Daily for 2+ years
Reviewed on 2020-10-25
Review Source: Capterra

Pros

There’s nothing out there that even comes close to Segment. With just a single integration we can funnel our data to all the essential tools that we use to run out business (Intercom, Amplitude, Google Analytics and many more)

Cons

Nothing specific. Everything works great.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Srinivas R.
Industry: Events Services
Company size: 2-10 Employees

Segment Data collection

Used Daily for 2+ years
Reviewed on 2018-10-24
Review Source: Capterra

Very good and solve the key pain point very well

Pros

3rd party integration is very good , ease of use and whole ecosystem

Cons

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Daniel S.
Industry: Apparel & Fashion
Company size: 11-50 Employees

The easiest way to pull data from your site or app -- and maintain it

Used Weekly for 6-12 months
Reviewed on 2020-10-14
Review Source: Capterra

We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps.

Pros

Segment's value proposition is really simple.

Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click.

Even better - you can feed in historical data as well.

Cons

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Mauricio S.
Industry: Entertainment
Company size: 1,001-5,000 Employees

A fine tool to to manage and centralise all data

Used Daily for 1-5 months
Reviewed on 2020-08-10
Review Source: Capterra

Experience is great. It helped me by saving me a lot of time. I integrated it in a React Native app and then I was able to decide where I wanted to send all collected data, forgetting about putting every connection in the code.

Pros

The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app. Just by connecting it with Segment you can decide where to send that data.

Cons

Although it has pretty neat features and connections, sometimes integrations may fail for specific events. It's not a common thing but can happens. Anyways, it is fixable and worth the trouble.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Tamás S.
Industry: Information Technology & Services
Company size: 51-200 Employees

A reliable tool for event tracking and syncronization

Used Daily for 1+ year
Reviewed on 2019-10-24
Review Source: Capterra

In our organization Segment is mostly used to track events from the website backend. There are other feature rich alternatives for frontend tracking but server-side tracking is not a priority for them.

Segment really saves a lot of software, devops and data engineer hours alike by reliable continuous data delivery.

Pros

- Intuitive UI.
- Event tester on the UI.
- Several client libraries.
- You can sync even your backdata, e.g. when setting up a new warehouse.
- Pricing is based on users not events.

Cons

- Custom schedule for synchronisation or event validation is only available in higher packages.
- Some integrations just don't support a moderately sophisticated setup. E.g. if you don't want 1 million API calls a day you should construct specific Segment calls to update Salesforce leads.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Guruprasad H.
Industry: E-Learning
Company size: 11-50 Employees

Good tool for startups

Used Daily for 2+ years
Reviewed on 2019-02-05
Review Source: Capterra

Overall, it helps you to start really fast. We at www.quiznext.in use segment to collect data from our app and send it to warehouse, firebase, fb etc.

Pros

Easy setup, Easier to collect data and send to warehouse. Integration with other tools is easy.

Cons

Not all integrations are seemless. Many integrations require client side app installation, which just reduces the code a bit. Once you start attracting decent users, it turns out to be expensive and need to look for alternative tools.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Internet
Company size: 201-500 Employees

Addresses a major use case | requires a data architect to own the implementation and instrumentation

Used Monthly for 2+ years
Reviewed on 2020-11-23
Review Source: Capterra

Pros

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment. The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

Cons

Still requires technical support to map out the integrations and instrument the right tracking events in your app or on your website. Not all connections are intuitive and the UI makes it hard to find payload information and logs. I recommend pairing a business owner with a technical owner at the outset of implementation.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Health, Wellness & Fitness
Company size: 201-500 Employees

Segment for analytics integration

Used Weekly for 2+ years
Reviewed on 2020-09-03
Review Source: Capterra

- Great experience, easy integration, saves a lot of time when working with multiple analytics services

Pros

- easy integration
- can work with many analytics Saas vendors

Cons

- can be better with some data visualization capabilities

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Transportation/Trucking/Railroad
Company size: 51-200 Employees

Must have software

Used Daily for 2+ years
Reviewed on 2018-11-28
Review Source: Capterra

Pros

Not sure how one can manage app and web tracking without Segment.
It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Cons

The capacity to decide which events are sent to each vendors to limit data overusage

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Andrii S.
Industry: Computer Software
Company size: 501-1,000 Employees

Segment - the best system to control and analyze your customers!

Used Daily for 2+ years
Reviewed on 2020-11-23
Review Source: Capterra

I integrated Segment with the Drupal 8 site. I’m supporting it and improve.

Pros

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Cons

All if fine. I can’t even be thinking about cons. Probably would be great to have the ability to copy data between sources.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ben B.
Industry: Nonprofit Organization Management
Company size: 2-10 Employees

Segment help turn your data into dollars

Used Weekly for 6-12 months
Reviewed on 2019-11-09
Review Source: Capterra

My overall experience with Segment has been incredible. Never before have I

Pros

There's no single thing I like most about Segment. The mere power to connect all our web properties, product/platform touch points, and marketing campaigns into a central database is incredible, and that's what Segment is all about. It's the whole package that impresses me. Need to sort email interaction data into your database, while filtering out users who have engaged with your product in the last 48 hours, while tracking inbound clicks on your product pages? Yeah, Segment can do all that at the same time and way, way more.

I don't know how we did business before.

Cons

Segment has a steep learning curve. It took weeks to really come to grips with everything that Segment can do and how to do it. This is not a weakness, but just be prepared for a lengthy implementation period.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Barry H.
Industry: Computer Software
Company size: 11-50 Employees

Lifesaver for growth & marketing tech stack

Used Daily for 6-12 months
Reviewed on 2018-05-18
Review Source: Capterra

Pros

- Implement tracking once, automatically and consistently send data to all downstream destinations
- Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations)
- Easy to understand pricing

Cons

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent
- At scale, I could see costs spiraling pretty rapidly

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Rodrigo de castro R.
Industry: Internet
Company size: 11-50 Employees

Great addition to our marketing stack

Used Daily for 1+ year
Reviewed on 2020-11-24
Review Source: Capterra

Pros

The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Cons

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Christopher C.

really great, simple analytics platform

Used Daily for 6-12 months
Reviewed on 2017-07-18
Review Source: Capterra

Pros

Extreme flexibility with data. because segment is just a loudspeaker for your event tracking and analytics, it can be piped to any other platform. the problem with vertically integrated analytics tools is that they create a walled garden for your data. Segment prevents your data from being hoarded by allowing you to directly pipe it into your own data warehouse, for no extra cost.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Onur P.
Industry: Broadcast Media
Company size: 1,001-5,000 Employees

Segment.io

Used Daily for 6-12 months
Reviewed on 2016-12-03
Review Source: GetApp

Segment.io is a customer data hub collecting data from various SaaS tools. You could also integrate Google Analytics and other web analytics tools. It could be also used over Google Tag Manager.

Pros

Easy to get all customer together.
Enables to get to own your data in raw format
Accessible via BI Tools like Tableau

Cons

Problems with mobile enviornment.
Setup takes time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 11-50 Employees

Great tracking hub

Used Weekly for 2+ years
Reviewed on 2020-01-03
Review Source: Capterra

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations. It saved us a lot of time and stress.

Pros

+ works like a hub (midware software) for all you tracking events/properties
+ reliable
+ great monitoring
+ great retry policies if destination is down
+ good documentation
+ great support

Cons

- premium features like Event segmentation only on Enterprise plan (expensive)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Financial Services
Company size: 11-50 Employees

Dynamic and simple Data integration

Used Daily for 6-12 months
Reviewed on 2018-12-05
Review Source: Capterra

Pros

Segment is an amazing tool for gathering and data integration among different data sources and consumers. It allows to for easy setting up between multiple platforms with little to no code needed
Good and comprehensive documentation.

Cons

The debug tools could use more features and the initial implementation requires a slight learning curve.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Edgar P.
Industry: Computer Software
Company size: 201-500 Employees

Quick and practical ETL solution

Used Daily for 1+ year
Reviewed on 2020-11-23
Review Source: Capterra

Good experience overall. A great out of the box and flexible solution.

Pros

Easy to use and has great customer service and support.

Cons

Had to do manual re-syncs for certain formulaic fields.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jonathan S.
Industry: Computer Networking
Company size: 51-200 Employees

Segment is in incredibly powerful tool that allows you to stitch your analytics together seamlessly.

Used Other for 1+ year
Reviewed on 2018-07-19
Review Source: Capterra

Segment allowed us to bring together all of our website analytics into one central, easy-to-manage place.

Pros

Segment creates a central hub for all of your analytics calls for any website or app. Instead of having to manually configure tons of analytics JavaScript libraries that all step on each other, Segment brings them all together to one place, with one central API for your customer and analytics data.

Cons

Segment is powerful but can get expensive at scale. That being said, nothing beats its easy syntax and seamless installation. It works really well all of the time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10