208 reviews
Overall rating
4.4
/
5
Value for Money
4.1
Features
4.4
Ease of Use
3.8
Customer Support
4
87% recommended this app
208 reviews
Shiniesh S.
Industry: Transportation/Trucking/Railroad
Company size: 2-10 Employees

Great

Used Daily for 2+ years
Reviewed on 2020-12-15
Review Source: Capterra

Great ad performance. Good to help track your nique.

Pros

Its good being able to reach your nique. It tells you who looked at your business and whos looking for your business.

Cons

At first it was kind of hard to figure out but i got to playing with it and its easy now. Great ad performance

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jamie M.
Industry: Information Technology & Services
Company size: 11-50 Employees

The go-to online advertising tool and network - with fantastic support

Used Weekly for 2+ years
Reviewed on 2018-02-13
Review Source: GetApp

Pros

Well, it's Google, so of course, it's good and worth using. Their support is second to none and you can have a live chat and phone call with a support team (and account manager) who will hand-hold you through every step of the way, whether you're new to Adwords or you've been with the platform for a while. You have access to Google's search advertising, Gmail ad placements and the entire Google Display Network (GDN) which is huge - pretty much every website out there that wants to advertise. The software has just been updated and looks great - although it did take some time getting used to it. It's worth doing some research into how to use it to an advanced level as there are some very clever tricks that you can do with it.

Cons

It does take a while to get used to and can be frustrating when things go wrong. There are also some things to look out for when getting used to it and learning your way around it can be time-consuming.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Tierra B.
Industry: Packaging & Containers
Company size: 2-10 Employees

A great way to gain new customers

Used Daily for 2+ years
Reviewed on 2018-11-26
Review Source: GetApp

Pros

It's literally one of the best ways to send specific traffic to your website. You can adjust your budget to avoid overspending, as well

Cons

If you do not know what you are doing, you can easily overspend and rack up a huge invoice. I highly recommend learning the ins and outs of Google Adwords and Search Engine Marketing, especially if you have a very limited marketing and advertising budget.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Hannah R.
Industry: Writing & Editing
Company size: Self Employed

Great Way to Advertise! Can Really Suck Up Money Though...

Used Daily for 2+ years
Reviewed on 2019-07-24
Review Source: GetApp

Pros

I love Adwords. I've used this to promote my own company for years. It has an awesome and easy to use interface, it has amazing tools that give me great insight on popular keywords, click rates, etc. All around, this is a powerful tool!

Cons

Costs are ridiculous for popular keywords. You can spend a lot of money if you don't monitor and use wise tactics.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Peter W.
Industry: Higher Education
Company size: 501-1,000 Employees

Quick way to attract more business

Used Weekly for 1+ year
Reviewed on 2018-11-27
Review Source: GetApp

Pros

Very clearly tells us how well campaigns are doing, how much feedback / interaction we are getting, and whether or not it was profitable.
Like Google's other products, the interface is clean and crisp, working well on both desktop and mobile devices.
Brilliant use of keywords and target audience (providing you know who that is!) allowing easy promotion of your site / event via user searches.

Cons

Though the user interface looks very pretty, its rather hard to use, especially for new users and even for experienced ones. (At least thats my opinion).
Unless you are experienced in Digital marketing, or at least a basic understanding, using Google AdWords will be a struggle, especially to use effectively.
The pricing is rather steep also, for us, targeting very large numbers of customers its fine, but for smaller organizations it may not be so cost effective.

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 11-50 Employees

Best tool for search campaign

Used Weekly for 2+ years
Reviewed on 2020-04-03
Review Source: GetApp

My experience with Google Adwords was good. As I was able to run a successful campaign over the course of 4 years. Google keeps updating it and it helped us to discover more from this ad tool.

Pros

Google Adword is an unbeatable product for a search campaign among all of its competitors. What I like about it most, this tool helps us to reach target customers who are already looking for products and services we are offering.

Cons

What I did not like is, it's complex dashboard that can be difficult to manage for newbies (Especially, our teammates who are using this tool for the first time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Philip A.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Very useful for advertising but hard to use.

Used Daily for 1+ year
Reviewed on 2018-04-05
Review Source: GetApp

Pros

It is super helpful for companies to attract new users and potential clients. If the setup is correct, it can have a huge impact on traffic and revenue.

Cons

The con is that the App is very hard to use. Even though Google tries to help with tips and tutorials, it takes several weeks if not months to get used to it and be able to get value out of it without wasting money.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Yaroslav K.
Industry: Higher Education
Company size: 1,001-5,000 Employees

Original and Absolute Best Solution for Ad Management in Google

Used Daily for 6-12 months
Reviewed on 2018-12-19
Review Source: GetApp

Pros

I started using Adwords about a year ago and since then my projects ad a big increase in performance.
Google Adwords is a great solution to work with attraction of new clients to your business, site, blog or product.

Cons

Learning scope is very steep. It took me several weeks and couple of courses + google certification to be able to understand the logic behind proper adwords management.
After you reach understanding of the platform it will work for you and bring even better results dayly!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 51-200 Employees

Unparalleled SEM platform

Used Daily for 1+ year
Reviewed on 2018-06-24
Review Source: GetApp

Pros

AdWords is the undisputed king of SEM. It delivers great results, is fun to use, and makes us many happy customers

Cons

Adwords can be a bit frustrating because certain repetitive tasks aren't automated, which costs our team a lot of time. It's also a bit of a walled garden.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Jordi G.
Industry: Information Technology & Services
Company size: 1,001-5,000 Employees

good online marketing tool

Used Weekly for 6-12 months
Reviewed on 2019-06-12
Review Source: GetApp

It's a good tool, if you know what you are doing. It is not for any type of user even if access is for everyone

Pros

I like it especially because it is an advertising tool that everyone can use. It allows you to create customized advertising campaigns, where you choose the words that interest you, the maximum amount of money you want to invest. It allows you to pause advertising campaigns and also organize campaigns by sectors, whether it's location or different target sectors.

Cons

It is not an intuitive tool, you need prior knowledge of marketing or basic advertising so you can use the tool correctly and achieve your goals well. A person without knowledge of what he does will cost you more. I also think that the prices are quite high.

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Eric R.

Google Adwords can single handedly make your business successful, if you use it properly!

Used Monthly for 2+ years
Reviewed on 2019-02-20
Review Source: GetApp

Pros

The possibilities are (almost) infinite! If you know your keyword game, you know your market/niche, know your competition and know how to create a successful ad (and have a good budget for it), you can create a very successful business/website. My advice, get to know this platform well before using it, it is very powerful, however, lots of people lose money (get a very low ROI) when used incorrectly. Watch tutorials and read about it extensively, your time will be rewarded!

Cons

As mentioned above, it is a very powerful tool, but if you don't know what you are doing, if you didn't do your homework and learned how to use it, you can lose money and get very little views/traffic in return.

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Oguz T.
Industry: Hospital & Health Care
Company size: 2-10 Employees

BEST ADVERTISEMENT GADGET

Used Weekly for 2+ years
Reviewed on 2020-12-08
Review Source: Capterra

Overall it improved my clinics patient potential. I recommend it to everyone.

Pros

First of all it's really easy to setup your account. For an affordable price you can publish your ads to maximum amount of people.

Cons

It may be a little bit pricey sometimes but advertising on Google really improves your customer potential.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Mahendra G.
Industry: Government Administration
Company size: 501-1,000 Employees

Google Ads

Used Weekly for 2+ years
Reviewed on 2021-01-17
Review Source: Capterra

Pros

Most easier and efficient way to reach more people through google ads just few simple steps and done

Cons

This platform is owned by google so its totally secured and safe start your buisness with google ads and engage more peoples

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: Self Employed

Highly recommend

Used Other for 2+ years
Reviewed on 2019-08-13
Review Source: GetApp

Pros

It's a no-brainer for anyone who is marketing a produce, especially online. Google has it down!

Cons

Learning curve might be challenging, but not too bad

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Austin J.
Industry: Consumer Services
Company size: 2-10 Employees

Great way to get keywords for SEO!

Used Weekly for 6-12 months
Reviewed on 2018-09-19
Review Source: GetApp

Pros

Google Adwords is a must for anyone doing SEO! The keyword generator helps you find specific keywords that people are searching for. Also the advertising section is a great tool when it comes to driving traffic to your website. This is a must have for anyone doing SEO!

Cons

Some of the campaigns can get out of hand pretty quickly, so you just have to make sure that you are monitoring them closely

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

Brandon W.
Industry: Marketing & Advertising
Company size: 51-200 Employees

The Go-To Ad Network

Used Monthly for 2+ years
Reviewed on 2019-04-01
Review Source: GetApp

The best ad network for us to create targeted ads, although it keeps getting more and more expensive to run ads. This is mostly due to industry competition, but to keep costs down, it's getting harder and harder.

Pros

The extensive targeting capabilities, variety of ad types, and the display network gets our brand more visibility than any other platform.

Cons

There is almost too many features to fully understand and master in order to get maximum value.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 5,001-10,000 Employees

Attract potential new clients

Used Daily for 1-5 months
Reviewed on 2018-12-06
Review Source: GetApp

Pros

Working in a media agency, Google Adwords has helped me target the right people and attract potential new clients. This is because it provide great insights, you learn how people search and what is the best use of language to attract people to your campaign.

Cons

I am still getting use to it but it requires some advanced level of expertise to get the real ROI on this.v

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Broadcast Media
Company size: 2-10 Employees

Vital part of your marketing team

Used Weekly for 6-12 months
Reviewed on 2018-11-02
Review Source: GetApp

Pros

Digital advertising world's most favorite tool, Google Adwords, is a must have for your marketing team. In a world where Google is synonymous with search engine, ads on Google are a must!

Cons

If one does not know how to select the right keywords, the cost tend to run high. And identifying the right keywords will take sometime! So stay patient!

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Valerie B.

Rating only

Reviewed on 2017-01-04
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ahmed A.
Industry: Information Technology & Services
Company size: 51-200 Employees

The payout didn't exceed the cost

Used Monthly for 2+ years
Reviewed on 2019-05-08
Review Source: GetApp

Pros

Its google. Everyone uses it. You can embed it in your website. You can

Cons

The WORST customer service. Absolutely terrible. Does it even exist? Also, no one over the age of 30 clicks on google ads anymore. They were raised knowing to intuitively ignore it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Richard H.
Industry: Marketing & Advertising
Company size: 51-200 Employees

Rating only

Used Daily for 1+ year
Reviewed on 2017-12-05
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 2-10 Employees

Must use for e-commerce

Reviewed on 2016-01-27
Review Source: GetApp

Great tool to earn new customers. Quite intuitive, but need to learn lots of details before spending money, wouldn't recommend to do it by yourself, look for assistance.

Pros

- easy to track return on investment

Cons

- not so easy to make successful campaigns

Rating breakdown

Value for Money
Ease of Use
Customer Support

Alexander C.

Rating only

Reviewed on 2016-02-24
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

James B.
Industry: Utilities
Company size: 11-50 Employees

Rating only

Reviewed on 2015-12-14
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support

Lars M.
Industry: Information Technology & Services
Company size: 2-10 Employees

Rating only

Reviewed on 2015-10-27
Review Source: GetApp

Rating breakdown

Value for Money
Ease of Use
Customer Support