Sprinklr

4.2 (85)
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Social media management, analytics & strategy planning.

Overall rating

4.2 /5
(85)
Value for Money
3.9/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support Software
4.0/5

84%
recommended this app
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85 Reviews

Courtney
Courtney
Overall rating
  • Industry: Entertainment
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 7.0 /10

Great Options, Takes Time to Understand

Reviewed on 2019-12-03

My overall experience has been good. When I do get confused with implementation I’m able to find...

My overall experience has been good. When I do get confused with implementation I’m able to find answers online or ask for help through their support.

Pros

I like that this program allows you to create different captions based on what platform you are going to use. Unlike with other platforms for scheduling, I do not need to copy and paste. Instead, I can customize each caption while posting.

Cons

I found this platform a little harder to grasp at first. It has a lot of functionality, however, that functionality is a little overwhelming when first implementing the software.

Verified Reviewer
Overall rating
  • Industry: Hospitality
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Sprinklr is best for big brands

Reviewed on 2022-05-05

Pros

This is the best SMMS product that I know of on the market, I have been in social professional for nearly 9 years. It's great for social listening insights, community management, reporting, and publishing.

Cons

I wish there was an Airtable integration for those not in the Sprinklr environment. Because of the cost we can't have everyone in it .

Verified Reviewer
Overall rating
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Sprinklr

Reviewed on 2021-04-30

When used for social listening purposes, it's a good tool. Social media management, not the ideal...

When used for social listening purposes, it's a good tool. Social media management, not the ideal one.

Pros

I like the research and insight features. It helps me understand my audience and come up easily with solutions.

Cons

Don't really like the social media manager interface, it's not intuitive. Customer service is also veeeery slow.

Verified Reviewer
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Sprinklr helps with engagement, listening, and reporting (to name a few)

Reviewed on 2022-03-25

Thanks to this platform, it's easier for us to maintain track of our social media communications....

Thanks to this platform, it's easier for us to maintain track of our social media communications. There are other accounts and teams we can keep tabs on thanks to this tool. At the corporate level, this kind of high visibility is beneficial. The messages that work and those that can’t now be identified. Identifying which messages are effective and which are not is beneficial to our research. Using tools that help us analyze how people utilize our channels, we've been able to adjust our messaging strategy to better meet their needs.

Pros

The Editorial Calendar comes in handy when I'm in charge of a large company's Twitter account. Using it, I'm able to plan outposts for the entire month. Because of the rapid pace of life, it's simple to predict how your day, week, or month will unfold. In addition, Sprinklr makes it simple to monitor your data. The cloning and sharing of posts across several platforms are a big plus for me. I've built up a dashboard to keep track of accounts that might be relevant to my industry. I can quickly plan retweets and respond to posts from this dashboard. Many other aspects about them appeal to me: Your images and videos will be organized in a way that will make it easy to find them when you need them. To reach your specific goals, you can create your boards.

Cons

The user interface is a bit disorganized. There could be room for improvement in the menu's organization, in my opinion. This was even though I'd previously used other similar sites. This one was very difficult for me to get used to. It's not as user-friendly as Hootsuite, for example. Having a search function available would be a great convenience for users, in my opinion. The process of discovering new features and tools takes a long time for me.

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Streamlining Your Marketing Plan

Reviewed on 2022-02-21

As a result, the program's original concerns about rigorous reporting requirements and multi-channel...

As a result, the program's original concerns about rigorous reporting requirements and multi-channel marketing campaign analytics have been alleviated by the experience. Campaign attribution and return on investment analysis have been made much easier thanks to the tool's ease of use for myself and my colleagues.

Pros

Social media and marketing management are the primary functions of Sprinklr in our communications department. However, we do use it to communicate relevant information with other divisions of our organization. It includes a wide range of reporting options. Planning and rearranging our daily, weekly, and monthly routines have become automatic for us. Customer service is quick to answer our questions and aid us in solving any problems that may arise.

Cons

Platform APIs do not support some features, such as Instagram story videos. You may have to give up Sprinklr and use native apps in some cases because of this lack of support. It's not cheap to use Sprinklr if you're a big brand that needs to run a lot of listening queries.

Verified Reviewer
Overall rating
  • Industry: Human Resources
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Fantastic Social Media Management Software

Reviewed on 2020-09-17

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the...

I really liked Sprinklr and it's a software that I always tell people to check out. It's on the upper end of price for social media software so be aware of that. If you're just starting out in social or have a small business, this may not be the software for you. But if youre a mid size company and above, Sprinklr is awesome.

Pros

The part of Sprinklr that I loved the most was their reporting. Not only was it easier to run reports but it was super easy to pass these reports on to senior managment. Sprinklr also has a depth of reporting that you don't see in other social media tools. I never had to have anything extra to help track our social media engagements.

Cons

The social listening feature on Sprinklr is ok. Their listening software does as pretty good job or tracking mentions on social but if you want to track the whole internet, you're going to need some extra help.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Recommended tool for social marketing engagement

Reviewed on 2021-06-14

The experience as a whole has been really positive as it has helped solved initial program issues...

The experience as a whole has been really positive as it has helped solved initial program issues related to robust reporting needs and multi channel marketing campaign analytics. The tool has been very easy for myself and my team members to get a grasp of from a holistic standpoint and has played a key role in helping with campaign attribution and return on investment analysis.

Pros

I have most enjoyed the ability to build, visualize and analyze results of digital advertising and social media marketing campaigns. It has been very helpful to view and reference historical campaign data directly in the front end interface of the platform.

Cons

There was initially a challenge involving the integration of the platform with our customer relationship management tool, which was a key to helping our team get set up with full scale and customer life cycle campaign reporting and analysis. It was not a simple process of locating all the necessary resources to efficiently implement and maintain the program integration.

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Soup-to-nuts social CMS tool

Reviewed on 2019-05-24

We have been very happy with our Sprinklr partnership - if your company has the budget to support...

We have been very happy with our Sprinklr partnership - if your company has the budget to support the (expensive) tool, then I think it is definitely worth it.

Pros

Sprinklr has every feature a social media marketer could need - in the publishing, listening and reporting categories. Its robust system allows us to publish to 120+ social assets simultaneously - a HUGE time saver for the company.

Cons

Sprinklr's system is so thorough that it can feel intimidating or overwhelming to use. There are so many options to accomplish a goal it can be difficult to know where to start.

Verified Reviewer
Overall rating
  • Industry: Management Consulting
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Everything A Big Business Needs

Reviewed on 2018-08-08

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social...

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

Sayantan
Sayantan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 3.0 /10

Not a very good tool for MSMEs

Reviewed on 2020-09-15

Pros

I liked the user interface but the modules are pretty expensive.

Cons

Too expensive and bugs take a lot of time to solve.

Ana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Great product

Reviewed on 2022-04-22

Pros

I have been using Sprinklr for years and it is a great tool to use if you have multiple accounts to manage. I also really enjoy the analytics part of this software.

Cons

Sometimes this software is hard to navigate.

Rosanna
Overall rating
  • Industry: Consumer Goods
  • Company size: 5,001–10,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Could be better

Reviewed on 2022-06-24

Pros

Sprinklr is a great tool for publishing and monitoring social content, easy to schedule, create dashboards for analytics and use for multiple brands

Cons

There are some gaps in the platform that aren't available as social platforms updated, we cannot access Reels data or scheduling due to API issues, it is the most critical part of our business now that we moved to this medium

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 9.0 /10

Customer Care use is easy to use

Reviewed on 2018-06-20

It's more practical on the customer care end. It allows for more features to make the most out of...

It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

Verified Reviewer
Overall rating
  • Industry: Religious Institutions
  • Company size: 10,000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Expensive, but worth it

Reviewed on 2021-04-22

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in...

The implementation team was fantastic, the tool itself has saved us countless hours a day, all in all one of the best things we have ever done was picking Sprinklr.

Pros

Sprinklr has been an absolute game changer for us. We literally have hundreds of different social media accounts and it was an absolute nightmare to try and track them all and get analytics on them before we got Sprinklr. Sprinklr was definitely one of, if not the most expensive products we looked at, but it also was definitely the best option for us.

Cons

It is pricey, but it is because it can do things that no other product can, so even this con makes it still worth it.

Verified Reviewer
Overall rating
  • Industry: Information Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Love sprinklr

Reviewed on 2019-01-28

My employer has started using this platform in the last 6 months. I can say that it has changed the...

My employer has started using this platform in the last 6 months. I can say that it has changed the way we work in the social media department. We are more productive and able to help our customers who reach out on social media alot faster.

Pros

I love being able to access all of the social media platforms my company uses in one place.

Cons

I did not like the fact you had so many messages to respond to as once.

Verified Reviewer
Overall rating
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

It's incredible how much Sprinklr can do.

Reviewed on 2018-04-07

Pros

Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks.

Cons

It does so much it can get overwhelming. It does require some training to really become an advanced user.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Sprinklr Review for Advertising Agency

Reviewed on 2019-07-31

Pros

The best feature of Sprinklr is easy access to all of our buys and creative assets for each Paid Social campaign. It also allows for seamless collaboration between us as a media agency, our creative agency, and the clients.

Cons

The biggest challenge with this software is the learning curve for onboarding, as well as the challenges around determining what party is responsible for each aspect of the campaign. However, most of these issues have been resolved over time.

Daniel
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Social Monitoring Made Easy

Reviewed on 2020-07-23

This is great for multiple stores and responding to reviews

This is great for multiple stores and responding to reviews

Pros

I login to this program daily to respond to all social media Monitoring. This program makes life so easy to respond to user reviews.

Cons

Sometimes this platform can be hard to navigate at times but once you learn it it’s very simplistic l.

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 4.0 /10

Client Requested

Reviewed on 2018-11-07

Pros

My client requested Sprinklr to manage their social media. I liked that we could give clients limited access to the social accounts without giving them access to the actual social platform

Cons

I didn’t like that the platform couldn’t do much more than we could do in the platform

Jennifer
Overall rating
  • Industry: Broadcast Media
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 10.0 /10

Stable platform

Reviewed on 2019-07-06

I love that I'm able to work 99% of my accounts from one program that stays stable.

I love that I'm able to work 99% of my accounts from one program that stays stable.

Pros

It's ease of use! The ability to use tabs to separate different pages I need to moderate.

Cons

Hotkeys would be nice to have when using for moderation.

Florence
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 4.0 /10

Complex UI, reoccurring reporting glitches

Reviewed on 2019-03-16

Pros

Sprinklr houses a lot of features. Engineers respond to new products offered on platforms like Facebook very quickly by replicating that on Sprinklr.

Cons

Reporting dashboards are always broken. Unreliable numbers forces media planners to use the actual ads platform instead of the Sprinklr tool we pay for.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Continuously Innovative

Reviewed on 2019-03-27

Pros

Sprinklr has continued to innovate as the social media industry has changed, which is something we have found really valuable. The software changes to meet the needs of our clients.

Cons

You have to be working with a certain amounts of accounts/clients to really make the investment worth it, as an agency.

Stacey
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software

Great

Reviewed on 2018-01-19

It has been easy to use and to navigate, too! Our company loves it without a doubt.

It has been easy to use and to navigate, too! Our company loves it without a doubt.

Pros

We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.

Craig
Overall rating
  • Industry: Computer Software
  • Company size: 10,000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 6.0 /10

Good attempt, but isn't the all-in-one solution I need.

Reviewed on 2017-03-14

I use the social media listening dashboard. While it's nice that it listens to Facebook and...

I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.

Pros

Real-time social media post integration.

Cons

Lack of tooling and customization.

Kasandra
Overall rating
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support Software
  • Likelihood to recommend 8.0 /10

Good once you get it working

Reviewed on 2018-03-29

Pros

The ability to make one post that will seamlessly connect to multiple platforms is great. I like having them all connected.

Cons

I did not like the experience I had with customer service. Had some issues getting it to work with instagram and waited for help through e-mail.