---
description: Quickly find and compare the leading Marketo Engage vs Drift alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Marketo Engage vs Drift | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/339/lead-management/software) > [Marketo Engage \<span\>vs\</span\> Drift](https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift)

# Compare Marketo Engage vs Drift

Canonical: https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift

> Detailed comparison between Marketo Engage and Drift. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Drift |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 710 | 200 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marketo Engage

- AI/Machine Learning
- API
- Activity Tracking
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Engagement Tracking
- Lead Generation Software
- Mobile Alerts
- Monitoring
- Pipeline Reports
- Real-Time Data
- Reminders
- Sales Activity Management
- Segmentation
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Drift

- AI/Machine Learning
- API
- Activity Tracking
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Engagement Tracking
- Lead Generation Software
- Mobile Alerts
- Monitoring
- Pipeline Reports
- Real-Time Data
- Reminders
- Sales Activity Management
- Segmentation
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Marketo Engage Profile](https://www.getapp.ca/software/990/marketo-lead-management)
- [View Drift Profile](https://www.getapp.ca/software/108899/drift)
- [View Original Comparison](https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Marketo Engage vs Drift | GetApp Canada 2026","description":"Quickly find and compare the leading Marketo Engage vs Drift alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift","about":[{"@id":"https://www.getapp.ca/software/990/marketo-lead-management#software"},{"@id":"https://www.getapp.ca/software/108899/drift#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift#webpage","publisher":{"@id":"https://www.getapp.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.getapp.ca/#website"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams, marketing and sales, by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience.\n\nMarketo Engage delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation, enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. \n\nThrough AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38a95eb5-0dcd-42cc-a75d-694c271a49f8.png","url":"https://www.getapp.ca/software/990/marketo-lead-management","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/990/marketo-lead-management#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":710,"ratingValue":4.3},"operatingSystem":"Cloud"},{"name":"Drift","description":"Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.\n\nWhen a visitor starts a conversation, Drift displays which page the visitor is on, and if the visitor enters their email address, then their name, location, social profile links, company and job information are made available to users through the side profile drawer. Conversations can be transferred between agents, with users automatically notified when a chat is assigned to them, and typing indicators display when an agent or visitor is responding to the conversation. Users can add custom tags to chats, and filter conversations based on their status. Saved replies can be created for responding to common queries, and users can set away messages to be displayed outside of working hours.\n\nDrift’s in-app messaging allows users to target their customers with full-page takeovers and slider messages. Groups can be targeted by URL, scroll percentage, or using defined segments. Unread in-app messages can also be sent by email after a user-defined time period. Net Promoter Score (NPS) can be measured through surveys sent by email or in-app message. Users can create automated email campaigns with a range of triggers, for customer onboarding, churn prevention, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/75260b08-bdb6-433a-8759-8cfd42d035ac.png","url":"https://www.getapp.ca/software/108899/drift","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/108899/drift#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":200,"ratingValue":4.5},"operatingSystem":"Cloud, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/339/lead-management/software","@type":"ListItem"},{"name":"Marketo Engage vs Drift","position":3,"item":"https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift","@type":"ListItem"}],"@id":"https://www.getapp.ca/compare/990/108899/marketo-lead-management/vs/drift#breadcrumblist"}]}
</script>