---
description: Quickly find and compare the leading Google Analytics 360 vs Heap alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Google Analytics 360 vs Heap | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Heap](https://www.getapp.ca/compare/90997/105295/google-analytics/vs/heap)

# Compare Google Analytics 360 vs Heap

Canonical: https://www.getapp.ca/compare/90997/105295/google-analytics/vs/heap

> Detailed comparison between Google Analytics 360 and Heap. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Heap |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8089 | 42 |
| **Starting Price** | - | US$24,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

### Heap

- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Google Analytics 360 Profile](https://www.getapp.ca/software/90997/google-analytics)
- [View Heap Profile](https://www.getapp.ca/software/105295/heap)
- [View Original Comparison](https://www.getapp.ca/compare/90997/105295/google-analytics/vs/heap)

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