---
description: Quickly find and compare the leading Oracle Responsys vs Zoho Marketing Automation alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Oracle Responsys vs Zoho Marketing Automation | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Oracle Responsys \<span\>vs\</span\> Zoho Marketing Automation](https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation)

# Compare Oracle Responsys vs Zoho Marketing Automation

Canonical: https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation

> Detailed comparison between Oracle Responsys and Zoho Marketing Automation. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Oracle Responsys | Zoho Marketing Automation |
| **Overall rating** | 3.8/5 | 4.4/5 |
| **Total Reviews** | 6 | 14 |
| **Starting Price** | - | US$19.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | - | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Oracle Responsys

- A/B Testing
- API
- CRM Software
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Customizable Reports
- Customizable Templates
- Email Marketing Software
- Email Templates
- Engagement Tracking
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Segmentation

### Zoho Marketing Automation

- A/B Testing
- API
- CRM Software
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Customizable Reports
- Customizable Templates
- Email Marketing Software
- Email Templates
- Engagement Tracking
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Segmentation

## Links

- [View Oracle Responsys Profile](https://www.getapp.ca/software/90926/responsys)
- [View Zoho Marketing Automation Profile](https://www.getapp.ca/software/2049497/zoho-marketing-automation)
- [View Original Comparison](https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Oracle Responsys vs Zoho Marketing Automation | GetApp Canada 2026","description":"Quickly find and compare the leading Oracle Responsys vs Zoho Marketing Automation alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation","about":[{"@id":"https://www.getapp.ca/software/90926/responsys#software"},{"@id":"https://www.getapp.ca/software/2049497/zoho-marketing-automation#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation#breadcrumblist"},"@id":"https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.getapp.ca/#organization"}},{"name":"Oracle Responsys","description":"Oracle Responsys allows users to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel, including email, mobile, social, the web, and display.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fb0fa30e-6f4b-40a9-b21b-59ad6ecb432e.png","url":"https://www.getapp.ca/software/90926/responsys","@id":"https://www.getapp.ca/software/90926/responsys#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.8,"bestRating":5,"ratingCount":6},"operatingSystem":"Cloud"},{"name":"Zoho Marketing Automation","description":"Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like,  email, SMS, WhatsApp, social media, and webpages. \n\nWith built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster.\n\nHighlights of Zoho Marketing Automation\n\n1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.\n\n2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.\n\n3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more.\n\n4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.\n\n5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.\n\n6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience.\n\nZoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. \n\nWith website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations.\n\nExperience unified marketing, automation, and analytics, all in one platform. \n\nSign up today and turn your marketing automation investment into measurable growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a62f70d0-2256-4fa5-a548-47b7a36ca725.jpeg","url":"https://www.getapp.ca/software/2049497/zoho-marketing-automation","@id":"https://www.getapp.ca/software/2049497/zoho-marketing-automation#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":14},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/304/campaign-management/software","@type":"ListItem"},{"name":"Oracle Responsys vs Zoho Marketing Automation","position":3,"item":"https://www.getapp.ca/compare/90926/2049497/responsys/vs/zoho-marketing-automation","@type":"ListItem"}]}]}
</script>