---
description: Quickly find and compare the leading Salesforce Marketing Cloud Account Engagement vs Act-On alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Salesforce Marketing Cloud Account Engagement vs Act-On | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Salesforce Marketing Cloud Account Engagement \<span\>vs\</span\> Act-On](https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on)

# Compare Salesforce Marketing Cloud Account Engagement vs Act-On

Canonical: https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on

> Detailed comparison between Salesforce Marketing Cloud Account Engagement and Act-On. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud Account Engagement | Act-On |
| **Overall rating** | 4.1/5 | 4.3/5 |
| **Total Reviews** | 649 | 258 |
| **Starting Price** | US$1,250.00 | US$900.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Salesforce Marketing Cloud Account Engagement

- API
- Activity Tracking
- Campaign Scheduling
- Conversion Rate Optimization
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Act-On

- API
- Activity Tracking
- Campaign Scheduling
- Conversion Rate Optimization
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.getapp.ca/software/8294/pardot)
- [View Act-On Profile](https://www.getapp.ca/software/90889/act-on)
- [View Original Comparison](https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Salesforce Marketing Cloud Account Engagement vs Act-On | GetApp Canada 2026","description":"Quickly find and compare the leading Salesforce Marketing Cloud Account Engagement vs Act-On alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on","about":[{"@id":"https://www.getapp.ca/software/8294/pardot#software"},{"@id":"https://www.getapp.ca/software/90889/act-on#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on#breadcrumblist"},"@id":"https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ca/#website"},"publisher":{"@id":"https://www.getapp.ca/#organization"},"inLanguage":"en-CA"},{"name":"Salesforce Marketing Cloud Account Engagement","description":"Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,\n\nPardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.\n\nUsers can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/057ae0a2-bb5e-492f-b3f7-3a2cf7bc18ff.png","url":"https://www.getapp.ca/software/8294/pardot","@id":"https://www.getapp.ca/software/8294/pardot#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":649},"offers":{"price":"1250","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android"},{"name":"Act-On","description":"Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.\n\nDeveloped to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/04b23298-c17c-4715-bb18-513c613caa9c.png","url":"https://www.getapp.ca/software/90889/act-on","@id":"https://www.getapp.ca/software/90889/act-on#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":258},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Management Software","position":2,"item":"/directory/306/email-management/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement vs Act-On","position":3,"item":"https://www.getapp.ca/compare/8294/90889/pardot/vs/act-on","@type":"ListItem"}]}]}
</script>