---
description: Quickly find and compare the leading Salesforce Marketing Cloud vs ActiveCampaign alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Salesforce Marketing Cloud vs ActiveCampaign | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1047/lead-generation/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveCampaign](https://www.getapp.ca/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

# Compare Salesforce Marketing Cloud vs ActiveCampaign

Canonical: https://www.getapp.ca/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign

> Detailed comparison between Salesforce Marketing Cloud and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 531 | 2568 |
| **Starting Price** | US$25.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- For Startups
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- For Startups
- Lead Generation Software
- Monitoring
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.ca/software/607/salesforce-marketing-cloud)
- [View ActiveCampaign Profile](https://www.getapp.ca/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.ca/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

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