---
description: Quickly find and compare the leading Emma by Marigold vs ActiveCampaign alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Emma by Marigold vs ActiveCampaign | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> ActiveCampaign](https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign)

# Compare Emma by Marigold vs ActiveCampaign

Canonical: https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign

> Detailed comparison between Emma by Marigold and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 156 | 2561 |
| **Starting Price** | US$99.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Monitoring
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Monitoring
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Multi-Channel Communication
- Personalization Software
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

## Links

- [View Emma by Marigold Profile](https://www.getapp.ca/software/571/emma)
- [View ActiveCampaign Profile](https://www.getapp.ca/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Emma by Marigold vs ActiveCampaign | GetApp Canada 2026","description":"Quickly find and compare the leading Emma by Marigold vs ActiveCampaign alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign","about":[{"@id":"https://www.getapp.ca/software/571/emma#software"},{"@id":"https://www.getapp.ca/software/2348/activecampaign#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#breadcrumblist"},"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.getapp.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.getapp.ca/#website"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.ca/software/571/emma","@id":"https://www.getapp.ca/software/571/emma#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/07eabc70-3a67-412d-a587-e3e3f4a882f7.jpeg","url":"https://www.getapp.ca/software/2348/activecampaign","@id":"https://www.getapp.ca/software/2348/activecampaign#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"CAD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs ActiveCampaign","position":3,"item":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign","@type":"ListItem"}]}]}
</script>
