---
description: Quickly find and compare the leading Emma by Marigold vs ActiveCampaign alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Emma by Marigold vs ActiveCampaign | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> ActiveCampaign](https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign)

# Compare Emma by Marigold vs ActiveCampaign

Canonical: https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign

> Detailed comparison between Emma by Marigold and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 157 | 2569 |
| **Starting Price** | US$99.00 | $20.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- API
- Activity Tracking
- Archiving & Retention
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Email Monitoring
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Personalization Software
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

### ActiveCampaign

- API
- Activity Tracking
- Archiving & Retention
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Database
- Customer Engagement Software
- Customizable CTAs
- Customizable Reports
- Email Monitoring
- Engagement Tracking
- GDPR Compliance Software
- Lead Generation Software
- Personalization Software
- Real-Time Data
- Segmentation
- Subscriber Management
- Web Forms

## Links

- [View Emma by Marigold Profile](https://www.getapp.ca/software/571/emma)
- [View ActiveCampaign Profile](https://www.getapp.ca/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Emma by Marigold vs ActiveCampaign | GetApp Canada 2026","description":"Quickly find and compare the leading Emma by Marigold vs ActiveCampaign alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign","about":[{"@id":"https://www.getapp.ca/software/571/emma#software"},{"@id":"https://www.getapp.ca/software/2348/activecampaign#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#breadcrumblist"},"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.getapp.ca/#organization"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.ca/software/571/emma","@id":"https://www.getapp.ca/software/571/emma#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":157,"ratingValue":4.2},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"ActiveCampaign","description":"ActiveCampaign is a cloud-based SaaS platform that unifies email marketing, multi-channel messaging (SMS, WhatsApp), CRM, and marketing automation for small to mid-sized businesses. The platform centralizes contact management, behavioral tracking, and campaign orchestration across channels, giving marketing and sales teams a single workspace to build, execute, and measure customer engagement strategies. ActiveCampaign supports deep segmentation, dynamic content personalization, and conditional logic-based automation workflows that adapt to subscriber actions and lifecycle stages.\n\nActiveCampaign integrates with over 900 third-party applications, including e-commerce platforms, CRMs, and analytics tools, allowing teams to connect existing tech stacks without custom development. Built-in CRM functionality covers deal pipelines, task management, and sales automation, bridging the gap between marketing campaigns and revenue outcomes. Reporting dashboards surface campaign performance, contact engagement scores, and revenue attribution data, supporting data-driven decisions across marketing and sales functions.","image":"https://images.g2crowd.com/display-layer-screenshots/1934/7c5a26a13084a46074f3a9275ec7298e154ffe32c909a1a20ddc3f3a8336916d.png","url":"https://www.getapp.ca/software/2348/activecampaign","@id":"https://www.getapp.ca/software/2348/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2569,"ratingValue":4.6},"offers":{"price":"20","@type":"Offer","priceCurrency":"CAD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs ActiveCampaign","position":3,"item":"https://www.getapp.ca/compare/571/2348/emma/vs/activecampaign","@type":"ListItem"}]}]}
</script>
