---
description: Quickly find and compare the leading Emma by Marigold vs Upsy alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Emma by Marigold vs Upsy | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Emma by Marigold \<span\>vs\</span\> Upsy](https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper)

# Compare Emma by Marigold vs Upsy

Canonical: https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper

> Detailed comparison between Emma by Marigold and Upsy. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | Upsy |
| **Overall rating** | 4.2/5 | 3.7/5 |
| **Total Reviews** | 156 | 9 |
| **Starting Price** | US$99.00 | €290.00 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Phone Support |
| **Training Software** | Live Online, Webinars, Documentation, Videos | - |

## Key features

### Emma by Marigold

- Alerts/Notifications
- Autoresponders
- Behavior Tracking
- Behavioral Targeting
- Content Management System (CMS) Software
- Customer Database
- Customer Engagement Software
- Customer History
- Customer Profiles
- Customer Segmentation
- Customizable Reports
- Customizable Templates
- Drag & Drop
- Email Monitoring
- Engagement Tracking
- Lead Generation Software
- Mobile Access
- Performance Metrics
- Scheduling Software
- Surveys & Feedback

### Upsy

- Alerts/Notifications
- Autoresponders
- Behavior Tracking
- Behavioral Targeting
- Customer Database
- Customer History
- Customer Profiles
- Customer Segmentation
- Customizable Templates
- Drag & Drop
- Engagement Tracking
- Mobile Access
- Performance Metrics
- Surveys & Feedback

## Links

- [View Emma by Marigold Profile](https://www.getapp.ca/software/571/emma)
- [View Upsy Profile](https://www.getapp.ca/software/2073996/upsy-shopping-helper)
- [View Original Comparison](https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Emma by Marigold vs Upsy | GetApp Canada 2026","description":"Quickly find and compare the leading Emma by Marigold vs Upsy alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper","about":[{"@id":"https://www.getapp.ca/software/571/emma#software"},{"@id":"https://www.getapp.ca/software/2073996/upsy-shopping-helper#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper#webpage","isPartOf":{"@id":"https://www.getapp.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.getapp.ca/#organization"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.ca/software/571/emma","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/571/emma#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Upsy","description":"Upsy Shopping Helper is a cloud-based personalization solution that helps small and midsize eCommerce businesses manage customer shopping experience via AI assistant. The platform utilizes artificial intelligence (AI) technology to optimize conversion rates and automate customer service. Upsy helps streamline online shopping via personalized guidance, product discovery, AI recommendations, promotions, and more. Key features include mobile access, inventory tracking, performance metrics, and site navigation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b9d54ca9-82e0-4624-a7aa-b5ae7f97b0f2.jpeg","url":"https://www.getapp.ca/software/2073996/upsy-shopping-helper","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/2073996/upsy-shopping-helper#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"bestRating":5,"ratingCount":9},"offers":{"price":"290","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Management Software","position":2,"item":"/directory/306/email-management/software","@type":"ListItem"},{"name":"Emma by Marigold vs Upsy","position":3,"item":"https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper","@type":"ListItem"}],"@id":"https://www.getapp.ca/compare/571/2073996/emma/vs/upsy-shopping-helper#breadcrumblist"}]}
</script>