---
description: Quickly find and compare the leading Emma by Marigold vs EZ Texting alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare Emma by Marigold vs EZ Texting | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> EZ Texting](https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting)

# Compare Emma by Marigold vs EZ Texting

Canonical: https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting

> Detailed comparison between Emma by Marigold and EZ Texting. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | EZ Texting |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 157 | 273 |
| **Starting Price** | US$99.00 | US$25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Emma by Marigold

- A/B Testing
- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Email Marketing Software
- Engagement Tracking
- Marketing Automation Software
- Message Personalization
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Scheduling Software
- Template Management

### EZ Texting

- A/B Testing
- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Email Marketing Software
- Engagement Tracking
- Marketing Automation Software
- Message Personalization
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Scheduling Software
- Template Management

## Links

- [View Emma by Marigold Profile](https://www.getapp.ca/software/571/emma)
- [View EZ Texting Profile](https://www.getapp.ca/software/20491/ez-texting)
- [View Original Comparison](https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Emma by Marigold vs EZ Texting | GetApp Canada 2026","description":"Quickly find and compare the leading Emma by Marigold vs EZ Texting alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.","url":"https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting","about":[{"@id":"https://www.getapp.ca/software/571/emma#software"},{"@id":"https://www.getapp.ca/software/20491/ez-texting#software"}],"breadcrumb":{"@id":"https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting#webpage","publisher":{"@id":"https://www.getapp.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.getapp.ca/#website"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.\n\nEmma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0875ea1b-d5a7-444c-bfb8-35bd29a21939.webp","url":"https://www.getapp.ca/software/571/emma","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/571/emma#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":157,"ratingValue":4.2},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"EZ Texting","description":"EZ Texting is a comprehensive SMS marketing software platform that enables businesses to execute mass texting campaigns and engage with audiences through both SMS and MMS messaging. The system serves organizations across multiple industries including retail, healthcare, education, nonprofit, real estate, and eCommerce sectors, providing tools to convert communications into tangible business outcomes such as leads, appointments, employee engagement, and donations.\n\nThe platform offers an extensive array of messaging capabilities that extend beyond basic bulk texting functionality. Core features include mass SMS delivery that can reach audiences of any size, MMS messaging with integrated Shutterstock editor for multimedia content creation, two-way conversational texting for personalized interactions, and sophisticated automation tools that enable personalized customer journeys. The system incorporates advanced contact management with unlimited contact storage, segmentation capabilities, and custom fields for targeted messaging. Users can implement complex text marketing strategies through scheduled messages, campaign calendars, recurring texts, and drip campaigns. EZ Texting also provides opt-in management tools including keywords, QR codes, and compliant opt-in mechanisms to help businesses build subscriber lists while maintaining regulatory compliance. The platform's analytics and reporting functions deliver insights on message delivery rates, campaign performance, and contact engagement metrics, allowing organizations to optimize text marketing strategies based on data-driven decisions.\n\nEZ Texting offers extensive integration capabilities to connect with existing business systems and extend functionality. The platform provides API access for custom development requirements, enabling businesses to incorporate SMS capabilities into proprietary applications. Through Zapier integration, EZ Texting connects with thousands of third-party applications without requiring custom development. Direct integrations with popular CRM platforms such as HubSpot, Salesforce, and Zoho allow for seamless data synchronization between systems. The platform also integrates with email marketing tools like Mailchimp and Constant Contact, creating unified communication channels. For developers, EZ Texting provides comprehensive API documentation and webhook functionality to facilitate custom implementations and automated workflows.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/934de5c1-7a6c-4854-bbe9-879de3bb8042.png","url":"https://www.getapp.ca/software/20491/ez-texting","@type":"SoftwareApplication","@id":"https://www.getapp.ca/software/20491/ez-texting#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":273,"ratingValue":4.5},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs EZ Texting","position":3,"item":"https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting","@type":"ListItem"}],"@id":"https://www.getapp.ca/compare/571/20491/emma/vs/ez-texting#breadcrumblist"}]}
</script>