---
description: Quickly find and compare the leading XM for Strategy & Research vs Google Forms alternatives. Comprehensive listing of competitors & similar tools for fast software selection and to contact several providers directly.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Compare XM for Strategy & Research vs Google Forms | GetApp Canada 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/302/brand-management/software) > [XM for Strategy & Research \<span\>vs\</span\> Google Forms](https://www.getapp.ca/compare/100394/112857/strategy-and-research/vs/google-forms)

# Compare XM for Strategy & Research vs Google Forms

Canonical: https://www.getapp.ca/compare/100394/112857/strategy-and-research/vs/google-forms

> Detailed comparison between XM for Strategy & Research and Google Forms. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Strategy & Research | Google Forms |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 425 | 11410 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### XM for Strategy & Research

- API
- Access Controls/Permissions
- Collaboration Tools
- Customizable Questions
- Customizable Templates
- Data Analysis Tools
- Email Marketing Software
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Question Branching
- Real-Time Data
- Reminders
- Reporting/Analytics
- Response Validation
- Survey Builder
- Surveys & Feedback
- Template Management
- URL Customization
- Visual Analytics

### Google Forms

- API
- Access Controls/Permissions
- Collaboration Tools
- Customizable Questions
- Customizable Templates
- Data Analysis Tools
- Email Marketing Software
- Email Reminders
- Mobile Survey
- Multi-Channel Distribution
- Question Branching
- Real-Time Data
- Reminders
- Reporting/Analytics
- Response Validation
- Survey Builder
- Surveys & Feedback
- Template Management
- URL Customization
- Visual Analytics

## Links

- [View XM for Strategy & Research Profile](https://www.getapp.ca/software/100394/strategy-and-research)
- [View Google Forms Profile](https://www.getapp.ca/software/112857/google-forms)
- [View Original Comparison](https://www.getapp.ca/compare/100394/112857/strategy-and-research/vs/google-forms)

-----

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