Want more returning customers? Creating customer loyalty programs can help you convert new customers into potential regular ones. Customer loyalty program software can help small to midsize enterprises (SMEs) strengthen customer relationships. We have narrowed down a list of the best Canadian customer loyalty program software to help increase customer retention and foster growth.
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Are you a small business owner looking to increase customer retention or strengthen customer relationships? Customer loyalty programs can be a good option to increase revenue and drive customer loyalty. Loyalty programs are designed to allow shoppers to collect points that can be used to receive free products, access promotional discounts, and earn special deals.
Since Canada’s inflation rate has been at its peak in the last 40 years, consumers are looking for ways to save money on essentials. The same research shows that Canadians are increasingly leaning on loyalty programs to manage their expenses.
Keeping this in mind, we have curated a list of the best Canadian customer loyalty program software to help small businesses increase sales, build brand advocacy, and enhance their customer engagement strategy.
The following list of the best five customer loyalty software in Canada has been arranged in alphabetical order and selected based on factors such as:
- Products that have at least 20 reviews over the past two years from November 2020 - November 2022
- Meet the market definition of customer loyalty software
- Headquartered in Canada
- Have a minimum user rating of more than 4/5 stars
The full methodology for selecting these products can be found at the end of this article.
1. Ackroo
- Overall rating: 4.2/5
- Value for money: 4/5
- Features: 4.1/5
- Ease of use: 4.1/5
- Customer support software: 4.2/5
Ackroo is a cloud-based customer loyalty program software designed for businesses across different industry verticals. The software is built to help organizations manage loyalty marketing, e-gift cards, and payments on a single platform.
The tool allows business owners/marketing managers to send automated notifications/alerts about thank you shout-outs, purchase reminders, discount offers, and other targeted loyalty campaigns. Using its analytics/reporting feature, companies can keep track of the performance of loyalty programs and gauge what improvements can be made to engage more customers.
With the ability to interact with specific segments of the customer base, organizations can target distinct clusters of people and potentially drive better results. Ackroo’s gift card management feature allows organizations to send both digital and physical gift cards to their customers that can be redeemed online or in-store. Ackroo offers different pricing options that can be viewed on their website.
2. Guusto
- Overall rating: 4.9/5
- Value for money: 4.9/5
- Features: 4.9/5
- Ease of use: 4.9/5
- Customer support software: 4.9/5
Guusto is a cloud-based customer loyalty program software that can be used by SMEs to engage customers and build trust by creating a customer loyalty program. Using Guusto’s notifications/alerts feature, businesses can enable options to notify recipients about loyalty rewards. Automated reminders can be sent to recipients about redeeming offers/coupons. Utilizing the reporting/analytics features, companies can keep track of the amounts spent on rewarding their customers. They can also track whether or not customers are using the rewards gifted to them. This can help them effectively create loyalty programs based on customers’ requirements.
The software’s referral tracking feature can enable businesses to measure the performance of referral programs and evaluate if they are being used by customers in order to understand how to drive new prospects better. Leveraging the gift card management feature, companies can send instant gift cards that customers can redeem digitally at different merchant locations.
Guusto is freely available for a single-user account. However, it has different pricing plans for more than one user account.
3. Paystone
- Overall rating: 4.5/5
- Value for money: 4.3/5
- Features: 4.3/5
- Ease of use: 4.5/5
- Customer support software: 4.5/5
Paystone is a customer loyalty program that is designed to allow businesses to create custom loyalty programs for their customers. The software’s automated notifications/alerts feature enables users to access an earned reward as soon as they receive it. Businesses can set up automated rewards for their customers at key moments like when customers place an order for the first time, celebrate their birthday or anniversary, or haven’t placed an order in a while.
Paystone’s analytics and reporting feature can let businesses see how many members are using the loyalty program, the average spend per customer, and filter data by date and store location. Using the gift cards management feature, organizations can create custom gift cards to help drive repeat visits and attract new customers. Businesses can also free up their staff’s time by directing customers to check their gift card balance and history of old transactions from the dashboard.
Leveraging the customer segmentation feature, companies can segment their customer database on the basis of interests, services, or products. This can potentially help them execute targeted campaigns for their customers. Paystone offers different pricing plans based on business requirements. More information related to pricing can be found on their official website.
4. Stamped.io
- Overall rating: 4.7/5
- Value for money: 4.6/5
- Features: 4.6/5
- Ease of use: 4.7/5
- Customer support software: 4.7/5
Stamped.io is a loyalty program software that can help businesses drive customer engagement by providing a points-based campaign. By allowing companies to segment customers using the segmentation feature, it can help build automated and targeted campaigns, segment lists into different customer groups, and schedule campaigns for a specific day. Leveraging the gift card management feature, businesses can issue gift cards to customers with a reward amount that can be used at different merchant locations.
Stamped’s referral tracking program can help SMEs track the total number of referrals made and the overall success of their referral programs. The alerts/notifications features of the software can allow businesses to enable automated notifications when a customer is rewarded with loyalty points/reward amount.
Using the insights available in the analytics dashboard, users can optimize retention, track repeat purchase rates, and redeemed rewards. Their free version is restricted to a limited number of monthly orders and features, so companies can upgrade to its other plans based on their requirements.
5. TapMango
- Overall rating: 4.8/5
- Value for money: 4.6/5
- Features: 4.7/5
- Ease of use: 4.6/5
- Customer support software: 4.8/5
TapMango is a customer loyalty program that is built to help organizations manage loyalty campaigns and rewards. Its alerts/notifications feature allows customers to receive email, push, or text notifications when a campaign event is triggered. For example, customers can get notifications about a specific coupon or voucher code they can access to redeem loyalty rewards.
Leveraging the analytics feature of TapMango, businesses can monitor their loyalty program’s performance and track customer visits, spending habits, and new sign-ups. The analytics dashboard can be filtered by location so that companies can track the success of their campaigns running across different locations.
TapMango’s customer segmentation feature enables businesses to segment customers into different groups and run targeted loyalty program campaigns. Using gift card management features, business owners/managers can also issue gift cards loaded with specific freebies, discounts, points, or money to customers. The software also provides their clients with a referral program to help them reward their existing customers for bringing their friends or family to their business. Companies can then use the referral tracking feature to track the progress of their referral program and see how many new customers have joined their platform.
Their pricing plan is customized to suit their clients’ requirements. Additional pricing information can be found on the seller’s website.
Methodology
- To select the tools for this list, we identified the best products for “Customer loyalty software” which have their headquarters in Canada.
- The shortlisted products were then assessed against the market definition of customer loyalty software: with customer loyalty software, companies can strengthen relationships with their customers in a number of different ways. Gift cards, points and rewards programs, email updates, incentives, VIP programs and more can all help create a loyal customer base.
- All the above software have the following core features: loyalty program and rewards management.
- Besides that, the tools were further checked against the following criteria: average overall ratings above 4/5 stars, and software having a minimum of 20 user reviews over the past two years (27th November 2020 – 27th November 2022).
- Out of our resultant list, we then selected the best five tools with the highest user reviews over the last two years.
